ICE BUSINESS TIMES BRING THE FUTURE OF MARKETING TO THE EMERGING MARKETERS OF BANGLADESH
ICE Business Times recently organized a seminar on branding facilitated by Marketing Futures. The event took place at University of Liberal Arts Bangladesh (ULAB) on 29 July 2018. Marketing Futures is a platform to bring in international knowledge for marketing communication, branding and media planning and brand strategy consultancy by some of Asia’s most experienced professionals. ULAB was the knowledge partner followed by Digital Express as the digital partner and UBER as commute partner for the event.
The lead speaker of the seminar was Dave McCaughan, Co-Founder of Marketing Futures and Chief Strategy Officer of Ai.agency. The topic covered by him was “Inclusive or Exclusive Branding” where he explained to the students how to do brand positioning based on inclusive and exclusive strategy.
The Vice-Chancellor of ULAB, Professor Dr. H. M. Jahirul Haque, and Professor Imran Rahman, Special advisor to the ULAB Board of trustees and Dean of ULAB School of Business were there. From Marketing Futures, Co-Founder Faiyaz Ahmed and Country Director Shafqat Rahman were present during the seminar.
Photos with Tutul Nesar
