The Shohoz Way :Maliha M Quadir shares the super app’s endeavor to reach out to consumers through innovation & to create simpler consumer solutions to ensure inclusivity

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Shohoz began its promising ascend with the launch of e-ticket service. Can you share your insight regarding the prospects of the e-ticketing market in Bangladesh?

In the first couple of years, we mainly focused on the bus ticket service. Shohoz started its journey as the first online ticketing platform in Bangladesh and became the largest one. We have been leading the category that has been on a growth trajectory for the last 7 years. This is a clear indication of a massive potential growth both for Shohoz and the category going forward. As the huge number of emerging consumers are city-based job holders coming from all around the nation, the number of people who are in need of intercity tickets is huge. After all we are trying to do everything we can, so people’s lives become easier when it comes to travelling.

What are some of the major challenges Shohoz had to overcome in the e-ticket endeavor?

As ours is a developing country where factors like literacy and smartphone penetration is increasing everyday exponentially, there are certain segments who still might not be comfortable with the use of technology. Our endeavor is to reach out to them through innovation and create simpler consumer solutions so that we can ensure inclusivity for all.

Shohoz has e-ticket services for buses, launches, movies, and events. Are there plans to bring Bangladesh’s railway system under the purview of e-ticket service?

We are on a consistent journey where we evolve based on the consumers’ needs. We are committed to go wherever our consumers needs us to be. Therefore, it’s an ongoing process where we keep adding more values and services to our ever-growing SuperApp portfolio.

What are the benefits of using Shohoz e-ticket? What are some of the main attractions Shohoz offers to its customers through its e-ticket service?

Shohoz makes life easier, for instance; people often face uncertainty in terms of availability while going to the ticket counter. Depending on whether tickets are available or not, we might resort to buying an inferior service providing ticket. But due to Shohoz, we ensure that consumers have their desired ticket. We can even book tickets one month earlier than the assigned journey date.

Shohoz has a 24/7 call center ticket booking service (16374) with a digital payment system for people’s convenience. We also have 100+ available bus companies in 2000+ different bus routes with more than 600 partner points. Beside everything, with the mission towards creating a safe and reliable platform for the users, we have affiliated with SUNLIFE Insurance to develop an insurance plan for our customers that will provide protection against a great range of unforeseen events only with an additional payment of Tk 10. They will be eligible for reimbursements up to Tk 1.5 lakh in the occurrence of specified events as per the terms and conditions of the service.

With the accolade of Bangladesh’s super app, Shohoz is surely a vanguard of digitalization. Can you share some details about the tech development team of Shohoz? Are app developments done in-house? Could you share with us how the team is trained?

Our entire technical team is in-house. The core technical set up is divided into two teams; the developers that consist of engineers and the product team. We are proud to claim that we have the best resources that the industry has to offer, a team comprising topnotch personnel. We did not make any compromises there in creating some of the best user experiences any tech platform has to offer. We have people from very renowned organizations. We are all working together to pave the way to create an easier lifestyle for Bangladeshi consumers.

The result is the SuperApp that will help the consumers do all their everyday tasks in a more efficient way by removing the barriers and solving problems they face. The aim has always been to build a platform to make life convenient, easier, and smarter so that our people have a seamless life. We do it by ensuring service supremacy since we are determined to stay one step ahead and truly connected to the Bangladeshi people.

When it comes to Shohoz’s e-ticket service, what is the next innovation customers can anticipate?

We are currently providing bus and launch tickets only. But in the near future we will try to meet up all the possible needs of our customers when they plan to travel. Convenience is our priority for our upcoming endeavors.

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