Setting the Benchmark

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In a conversation, Duke, Managing Director of vivo Bangladesh, explicates how the company is continually evolving to provide meaningful solutions, and the significance of the new vivo X70 Pro 5G for its innovation-centric approach

Can you elaborate on vivo’s Research & Development that is focused on catering to the professional camera needs of consumers? How was the vivo X70 Pro 5G conceptualized, keeping in mind the innovation-centric approach of the company?

As a consumer-centric brand, we strive to empower customers with meaningful solutions best suited to their lifestyles. 80% of our workforce is invested in research and development, and we conduct rigorous studies and market surveys to understand consumer behaviour and needs. Our products have received great acceptance and feedback from the consumers, and we will continue to deliver products that meet the growing demands of our users.
As we move towards a digitally connected future, smartphone cameras have become an integral part of our lives, allowing us to preserve memories, capture snippets of our lives and create artistic masterpieces in the form of photographs, videos, and films. Consequently, vivo has again collaborated with the legendary lens maker ZEISS to co-engineer the camera system that blurs the boundaries between professional and mobile photography in the all-new vivo X70 Pro 5G.
The vivo X70 Pro 5G features premium mobile imaging software and hardware capabilities. It is tailor-made for creative professionals and camera enthusiasts who want a professional-grade photography experience from their smartphones.

 

 

In what ways is vivo redefining the rules of professional-grade photography with the launch of vivo X70 Pro 5G? (ZEISS camera modes & lenses)
vivo has long been considered a pioneer in mobile imaging for its user-centric and innovative camera features. In order to take smartphone photography up by a notch and provide users with camera hardware and software at par with professional photography equipment, vivo has collaborated with ZEISS, a global leader in optics and optoelectronics. Our latest vivo X70 Pro 5G showcases bleeding-edge mobile imaging features to capture stunning photographs and videos anytime with a rear-quad camera array of a 50MP + 12MP + 12MP + 8MP setup. Additionally, it comes with a 32 MP Front Camera and ZEISS T* Coating, which reduces reflections and enhances light transmission to produce crystal clear images with brilliant true colours. It also packs the Ultra-Sensing Gimbal Camera coupled with Gimbal Stabilization 3.0 technology, allowing users to capture steady images or videos in dynamic motion. Furthermore, vivo and ZEISS have worked together to bring four exciting classic ZEISS lenses into one device, namely Biotar, Distagon, Planar, and Sonnar, to deliver a richer photography experience to users.

 

 

The vivo X70 Pro 5G is equipped with advanced night photography. Can you elaborate? How does it elevate the overall photography experience?
The newly launched vivo X70 Pro 5G boasts excellent night photography capabilities and produces sharp, ultra-clear results in various scenarios, from night portraits to mesmerizing nightscapes. The smartphone enables an admirable natural tone representation and provides professional-level output for night photography and videography. vivo X70 Pro 5G is strategically created to offer improvements in the night and portrait photography capabilities. The smartphone is equipped with Real-Time Extreme Night Vision – when this feature is on, everything looks brighter instantly in real-time previews, giving more freedom for advanced night photography. Furthermore, the onboard Super Night Video and Pure Night View features reduce noise and enhance the brightness in low-light shots, restoring the purity of night in every photograph and elevating the overall photography experience.

What is the design language of the vivo X70 Pro 5G? What are the unique design features in terms of the exterior look of the flagship model?
The vivo X70 Pro 5G features a modern and sophisticated design and is expertly crafted with high-end materials to ensure a premium in-hand feel. Fluorite AG coating shrouds the vivo X70 Pro 5G in crystallized glass that produces stunning effects when light falls on it, giving it a Luxe Look. Resistant to fingerprints, the coating makes the device look stylish and elegant while offering a more comfortable grip. The rear camera module is encased within vivo’s all-new Cloud Valley design, which brings a distinctive visual experience. It boldly divides the camera array into two opposing panels – one side features the cameras, representing functionality and speciality. The other side features a labelled metallic nameplate, giving the phone an organized, intricate aesthetic.

What kind of technological breakthrough allows vivo vivo X70 Pro 5G to be a strong performer?
vivo X70 Pro 5G is a perfectly crafted device catering to the evolving demands of customers. Many aspects of innovation in camera, processor, and design have been reflected in vivo’s X70 Pro 5G. Built-in collaboration with ZEISS, the cameras on the vivo X70 Pro 5G feature ZEISS T* Coating, which significantly improves the transmission rate of visible light, enhances image quality and delivers accurate colour reproduction. vivo X70 Pro 5G packs more professional camera features like Ultra-Sensing Gimbal Camera, Real-Time Extreme Night Vision, and Super Night Video. In terms of performance, the vivo X70 Pro 5G is a powerful device equipped with a superior MediaTek Dimensity 1200-vivo processor for enhanced performance across the board for users that love gaming, browsing the web, or watching their favourite videos online. The vivo X70 Pro 5G also presents the 8MP Periscope Camera that uses the zooming algorithm to reach 60X Hyper Zoom to allow shots from a distance with superior quality and displays it in a 6.56” FHD+ 3D flexible screen which peaks at 120Hz refresh rate and 240Hz response rate for smooth scrolling and viewing. It is a strong performer, packed with a 4450mAh (TYP) battery and extended RAM (12 + 4GB) for a smooth experience.
Can you describe the significance of vivo-ZEISS collaboration in conceptualizing the vivo X70 Pro 5G?
vivo is a brand renowned for its powerful, innovative camera hardware and software. ZEISS, a technology leader in the world of cameras with 175 years of experience and expertise in optical technologies, is a brand trusted and preferred by camera and photography experts around the globe. The two companies have joined hands to co-engineer a revolutionary imaging system that delivers results at par with professional standards. The second-generation smartphone of vivo’s X series in Bangladesh, the vivo X70 Pro 5G, is developed under this strategic partnership. Equipped with ZEISS T* Coating, the cameras on the vivo X70 Pro 5G deliver bright, clear, and detail-rich results even in extremely low-light conditions. The smartphone also features ZEISS Style Portrait, namely Biotar, Distagon, Planar, and Sonnar, each offering unique functions that allow users to explore and experiment with their skills in various forms.

What are the key features of the smartphone that highly appeal to the audience, especially creative professionals and photographers?
At vivo, we believe in customer-centricity and design our smartphones according to the latest trends and consumer demands. The vivo X70 Pro 5G is no different and packs tons of exciting features to suit the needs of creative professionals, photography enthusiasts, and gamers alike.
It offers a unique camera setup with ZEISS T* Coating, Ultra-Sensing Gimbal Camera, Real-Time Extreme Night Vision, Super Night Video, Pure Night View, and more exciting features for photography and cinematography excellence. The massive 4450mAh battery ensures a long-lasting experience for the always-on-the-go young generation, and the powerful MediaTek Dimensity 1200-vivo processor provides superior performance at every step.

Where does the vivo X70 Pro 5G stand out in the entire smartphone ecosystem? What are the expectations from the local market for this flagship smartphone?
The partnership with ZEISS is one of its kind bringing significant enhancements to the camera hardware and software to deliver the ultimate mobile photography experience, which has indeed helped vivo to stand out in the crowd. vivo’s X70 Pro 5G continues to target high-end global markets, putting the user demands first and combining with local user habits to offer an ultimate user experience. It is a must to add that vivo has elevated the user experience in local markets by enhancing the photo quality in complex light scenarios in smartphones. Bringing together all the new features like the ZEISS T* Coating, MediaTek Dimensity 1200-vivo processor, and Fluorite AG coating makes vivo X70 Pro 5G one of its kind in the smartphone segment. It is essential to say that vivo focuses on understanding its audience and catering to consumers’ aspirations accordingly. Each vivo series has always offered particular features to the audience as per their requirements. The vivo X70 Pro 5G is tailor-made to cater the high-value customers who believe in living accomplished, avant-garde lifestyles. It’s a perfect device for photography enthusiasts and industry professionals looking for a high-grade, elegant smartphone. This smartphone also marks the beginning of a new era of stabilization in the industry to achieve a professional photography experience using the high-end smartphone.

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