HomeArticles Posted by Ashfaque Zaman (Page 3)

Courtesy of UNICEF

In conversation with FARIA SELIM Spokesperson, Unicef

The humanitarian situation of Rohingya refugees in Bangladesh remains dire, with some 647,000 newly arrived refugees since 25 August 2017, totalling up to 2,000 persons arriving each day at various entry points along the border.
Upon arriving at the site, Faria Selim witnessed a sea of tents, “I knew that these plastic structures were homes, hospitals, and shelters for the people. However, I was greeted by the grim reality of the situation.” She met a shivering woman upon entering the tent; not understanding her words, Faria asked her driver to translate for her, and he explained that she was in labor.
“I wanted to take her to the hospital. As my colleague and I were trying to stop a car and as we were working out the means of action with him, she went into labor,” details Faria. Unfortunately, the woman had delivered a still born baby. “The baby’s white complexion and lack of movement indicated that the child was stillborn. She went on to tell me that she had lost her husband after trekking across unknown lands for 8 to 10 days. She did not know if he was alive.”
Stories such as these were all too common in the camp. There were women perched on roadsides not knowing where to go amongst this massive influx. “I spoke to a woman who had given birth during her journey here. She had her mother-in-law to assist her and no one else. Fortunately, her child had survived, but these new mothers and pregnant women were giving birth without any security of their own life.”

Courtesy of UNICEF

MOTHERS AND CHILDREN IN NEED
We found an estimated 564,000 people are in urgent need of nutrition services. Among them, 16,695 children under 59 months need treatment for Severe Acute Malnutrition (SAM); 198,868 children aged 6-59 months need Vitamin A supplementation; 50,780 pregnant and lactating women (PLW) need counselling on infant and young child feeding practices in emergencies.
Since 25 August, a total of 168,480 children under the age of five have been screened for malnutrition and, out of them, 9,026 children were identified with SAM. Among them, 8,720 children are receiving treatment.
We also found that many expecting mothers or breastfeeding women were not even equipped with the information to handle their children. 19 of our nutrition centers opened a separate wing that focuses on aiding pregnant women and lactating mother. We counsel them on infant child feeding. Furthermore, there is a breastfeeding corner that is teaching a lactating mother how to feed their babies. It also provides a safe place for them to feed their children. Among the pregnant and lactating women, 30,847 received infant and young child feeding (IYCF) counselling, along with critical information to reducing undernutrition among infants and young children. In addition, 228,269 children between 6-59 months have received vitamin A supplementation and 5,606 children between 6-23 months of age received micronutrient powder (MNP) supplementation. In this case, we want the women of the community to have the necessary knowledge to support one another.

A COOPERATIVE COMMUNITY
Our centers are creating behavior changes because good hygiene practices reduce the disease state. The centers teach them simple hygiene matters such as washing their hands before eating and after using the bathroom. They also offered information as to where they can avail medication and medical services through other institutes. Upon entering the site, we realized that the community leader (majhi) had a tremendous influence on the people. We prioritized training them to disseminate information. These leaders supported our vaccination initiative. After we witnessed the effectiveness of that campaign, we worked with majhis on vaccination campaigns, health services, and child protection issues including creating awareness for child trafficking. These individuals are a source of empowerment for a community.
Diphtheria cases have been increasing rapidly in camps. There is an urgent need for dissemination of relevant information regarding prevention, treatment and management of diphtheria. During the past week, UNICEF facilitated reaching out to about 217,488 people with critical and life-saving messages through various channels. A total of 200,000 listeners were also reached through key messages on psychosocial support, Child Protection, gender-based violence (GBV) and human trafficking issues through Bangladesh Betar, Cox’s Bazar and Radio NAF, with technical support from BBC Media Action. A total of 442 wind up radios were distributed to local partners for use in Child Friendly Spaces, learning centres and adolescent groups.
In 8 information centres, a total 767 feedbacks, queries and complaints were recorded this week. Moreover, through Model Mothers, about 16,000 people were reached in a week with life-saving messages on various issues including hygiene promotion, health and nutrition, safe water and sanitation. Around 108 teachers and partner staff were provided with training on interpersonal communication and key messages. Out of this, nine IFC staffs were given hands on training on the database system related to record keeping and reporting on IFC activities. Over the past week, a total 67 majhis and imams participated in advocacy meetings from different camps where discussion on hygiene promotion, prevention of diarrhoea, cholera and pneumonia, basic nutrition, child protection and menstrual hygiene management (MSM) issues were discussed.
The majhis and imams will disseminate the key messages to communities in respective blocks and Friday prayers at mosque. Involvement of Imams in disseminating messages on menstrual hygiene in mosque and communities is really a challenge that PULSE has initiated first time in the camps with technical support from UNICEF. Through community dialogues, around 654 people were reached and the topics covered were personal hygiene, child protection and nutrition.
An 800-CMV Network is being set up to contact families and discuss cross-cutting life-saving messages with them. This network is being operationalized in partnership with national NGO BRAC. This network is an addition to the already existing 80 Model Mothers and youth volunteers that were attached with the Information and Feedback Centres (IFCs). So far, the recruitment of 22 POs and 80 CMMs are in process. Starting on 10 December 2017, briefing session on Diphtheria and Measles Prevention will be conducted for CMMs, subsequently followed by formal induction training later during the month.

Courtesy of UNICEF

SAFE WATER AND HYGIENE PRACTICES: STOPPING THE SOURCE OF CONTAMINATION
The WASH (Water, Sanitation, and Hygiene) system is the major concern in the area because of the alarming rate of acute watery diarrhea. According to the Mortality and Morbidity Rate, the percent of E. coli in the region is an alarming 82%. We have provided safe drinking water for 212,800 since the start of the influx. We have recently signed an MOU with the government and army to build 10,000 latrines. Our latrines adhere to international standards because we understand that lack of these provisions allows for the circulating water-borne diseases. 300,000 people have been provided with necessary sanitation so far.
We have also enabled health practices by holding orientations on hygienic practices in our information and feedback centers, learning centers, and child-friendly spaces. Additionally, we have distributed around 137,000 hygiene kits. These kits contains detergent powder, soap, and pitchers and jugs for containing water, along with nappies, sanitary napkins, towels and sandals. Our understanding is that teaching these people employ these matters in their practices will create hygienic practices that last.
UNICEF and its partners are working to reach 450,000 people with provision of safe drinking water, emergency sanitation facilities (latrines), and hygiene kits along with culturally appropriate hygiene messages that include personal, food and menstrual hygiene.
The number of people gaining access to improved water supply and sanitation continues to increase through UNICEF’s direct support. So far, 212,800 people (47% of the target), have been reached with water supply through construction of 502 tube-wells, water treatment plants and water trucking. The construction of the 10,000 latrines by the Bangladesh Army is in progress with 3,015 latrines already completed, which brings the number of people reached with sanitation services to 313,900, representing 70% of the target population. Through UNICEF support, 7 fecal sludge management systems have been constructed in Kutupalong Mega Camp and 165 latrines were de-sludged. This is the beginning of the sludge management programme which needs to be scaled up to keep pace with demand and maintain a safe and healthy environment within the camps. The construction of 13 additional sludge plants is in progress and will be completed this month.
UNICEF has supported the construction of 700 bathing cubicles specifically for women – providing a safe and dignified bathing area for an estimated 35,000 women.
The WASH sector (sector includes all the agencies working in the WASH) has agreed to focus on the installation of deep tube-wells (more than 150 meters). There will be no more drilling of shallow wells after 31 December to avoid the risk of contamination from latrines and surface water.

PREVENTATIVE MEASURE: HEALTH INTERVENTION FOR A MORE RESILIENT FUTURE
The health needs of the refugee population are overwhelming with up to an estimated 348,000 children under age 15. These children are in need of life-saving interventions through community-based activities such as vaccination campaigns. The risk of communicable disease outbreaks remains very high given population densities inside the camps and the severe lack of adequate safe water and sanitation.
During a time where vaccinations are a very natural part of an infant’s life, the fact that such a vast population is unaware of the necessity of vaccination to prevent these diseases before they even occurring is mandatory. With the high risk of measles during such emergencies, UNICEF, WHO and the Government of Bangladesh rolled out two rounds of measles and rubella (MR) vaccination campaign, between September and November. The number of new arrivals has increased since the first MR campaign, which also had challenges reaching out to all children in view of movement of people within the camps and settlements.
The increase in measles cases has prompted the Government and UN partners to step up immunization efforts in overcrowded camps and makeshift shelters close to the border with Myanmar. Wide scale vaccination campaigns are urgently required. In total in two rounds, 475,299 children between six months and 15 years were vaccinated against MR. Additionally, children received bivalent oral polio vaccine (bOPV) and a dose of Vitamin A to help prevent measles related complication. Additionally, Government is introducing accelerated routine immunization for children providing bOPV, measles-rubella vaccination and tetanus toxoid (TT) to pregnant women through 32 medical camps and 70 outreach vaccination teams going from house-to-house. Also, vaccination posts at main entry points at Subrang, Shahporir Dip, and Teknaf are being established.
UNICEF worked with partners to vaccinate nearly 900,000 thousand people against cholera –the second largest oral cholera vaccination campaign after Haiti. On 12 December the Government of Bangladesh, with the support of UNICEF, the World Health Organization and GAVI, the Vaccine Alliance, launched a vaccination campaign against diphtheria and other preventable diseases for all Rohingya children aged 6 weeks to 6 years living in 12 camps and temporary settlements near the Myanmar border. Accelerated immunization will cover nearly 255,000 children in Ukhiya and Teknaf sub-districts in Cox’s Bazar, while the Government and health partners continue to increase support for diphtheria treatment and prevention.

SUPPORTING THE YOUNGEST MEMBERS
One realizes that this a children’s emergency when you witness that a majority of the arrival are children. We need to protect their futures. We must make sure that this crisis that is stealing their childhoods does not also ruin their futures. We need to reach as many children as possible with life-saving support – and to make sure that they can keep learning, playing — having as normal a childhood as possible. More than 373,800 children, 60% of the total influx since August 25, are exceptionally vulnerable. 9% are infants under one year old; nearly 5% of the newly arrived refugees are pregnant, and more than 9% are breastfeeding women. The most alarming scenario is that 3.6% of the newly arrived refugees are women headed households and 1.4% are headed by children.
Malnutrition rates among children in northern Rakhine were already above emergency thresholds. The condition of these children has further deteriorated due to the long journey across the border and the conditions in the camps. People now living in the camps are faced with an acute shortage of food and water, unsanitary conditions and high rates of diarrhoea and respiratory infections. Cases of measles have been reported.
We have 19 nutrition camps that measure and analyze the weight of incoming children so we can immediately assess nutrition and health interventions for each of them. Preliminary data suggest that the occurrence of severe acute malnutrition has doubled to 7.5% since May 2017. There are 16,981 children afflicted with it and the organizations there have divided this enormous task; UNICEF has targeted 7,500 kids alone. We determine which children are malnourished through SAM screening where if a child hand measurement is less than 11 cm they are considered to be severely malnourished. These children require therapeutic foods and further medications. They are more prone to chest congestion and acute respiratory infection; in such cases, we refer them to hospitals and provide the financial support for the necessary health interventions. Up to 90% of new arrivals have reported eating just one meal a day. Food security and malnutrition rates were alarmingly high even before the influx of new arrivals.
Cases of Severe Acute Malnutrition (SAM) can increase dramatically during emergencies, unless adequate responses are in place. Recent field visits, observations and nutrition assessments in the registered Rohingya refugee camps show a higher caseload of children with acute malnourishment. Despite the humanitarian aid that is being provided, the global acute malnutrition prevalence among children under 5 has increased in the recent months in the registered refugee camps. Preliminary data from a nutrition assessment conducted between October 22 and 28 at Kutupalong refugee camp shows a 7.5% prevalence of life-threatening severe acute malnutrition – a rate double to what was observed among Rohingya refugee children in May 2017. Prevalence of acute malnutrition among children 6-59 months exceeds the WHO Emergency Threshold (15%) in both registered refugees and new arrivals. Malnutrition rates among children in northern Rakhine state were already above emergency thresholds. The condition of these children further deteriorated due to the long journey across the border, and the conditions in the camps.
Since 25 August, UNICEF and partners have screened nearly 168,400 children under-five for malnutrition. Among them, 9,026 children were found with Severe Acute Malnutrition, and UNICEF provided 8,720 children are receiving treatment. As a response to the current nutrition survey that showed increased SAM rates, a scale up strategy for nutrition is currently under development. This includes opening of four more stabilization centres, 19 new OTPs, ten blanket supplementary feeding (BSFP) programmes, ten targeted supplementary feeding programmes (TSFP) and the extension of outreach activities between November and December.
As of November, UNICEF and the Government have conducted the Nutrition Action week to increase treatment of malnutrition as well as preventive nutrition coverage. The campaign targeted all children under the age of 5 years were screened and referred, and received of Vitamin A capsules and de-worming according to their needs. At least 228,269 children aged between 6-59 months received Vitamin A capsules and more than 104,048 children aged between 24-59 months received de-worming tablets. 335,000 children and pregnant and lactating women (PLW) received micronutrient powder (MNP) supplementation. 30,847 PLW have received infant and young child feeding (IYCF) counselling, information critical to reducing undernutrition in infants and young children.

In conversation with KAOSAR AFSANA, Director, Health, Nutrition and Population, BRAC

Upon the decision that they would need to intervene in an enormous humanitarian crisis of the recent time, Kaosar Afsana and fellow Director Md Akramul Islam were the first to go to the site.
She details that even after many years in the medical school and fieldwork she had been ready for such emotional shock and psychological trauma, ‘We went to Kutupalong camp. Rohingya refugee women and men are waiting along the roadside sitting on the mud, many are moving carrying bags on the top of their head, and some are inside the makeshift shelter – 15 to 16 in one temporary plastic shelter camp. Faces and eyes are without emotion and expression, completely lost and helpless.“ She continued, “I witnessed a man lying outside one hospital with most of the skin burned off. I could not look at him a second time because I was not prepared for this magnitude of pain and sufferings.” The patient was left untreated as there was no option for treating him.
She knew that they would have to expand their services beyond the child-friendly spaces and water hygiene and sanitation (WASH) service; they would need to health interventions and psychosocial trauma counseling immediately. ”It dawned on me that he was one of the countless and helpless that had been denied basic treatment and humane treatment in his own country. The normalization of their tone as they spoke of their helplessness, displacement, and torture was what struck me most.”

Photo credit: BRAC

HEALTH WORKERS: A FORCE IN NUMBERS
Our community health workers have always been one of our greatest strengths, and this crisis was no exception. We trained 120 community health workers following the crisis, to work with our medical doctors and paramedics in the camp. They are spread across 50 of our satellite clinics and 10 of our fixed primary health care centers (PHC); we have treated 490,033 patients through our satellite clinics and 147,985 patients through our PHC. They are our primary health focal points, and they work to provide essential health services. We have treated more than 590,000 patients. Our community mobilization volunteers have made 61,711 household visits.

MATERNAL CARE AT EVERY STRETCH
With 10 fixed centers, we have established 10 maternity centers where trained midwives offer services to pregnant women. The midwives attend childbirth in the maternity centers and also at home. They check pregnant women providing antenatal care and postnatal care after delivery. The most considerable limitation of any intervention is the fact that you can only work from 9 A.M. to 5 P.M. Packing up means that the services provided in our centers are not available. Beyond that time, you are not permitted in the camp for security purpose. This time limitation poses the most significant challenge for women with labor pain. Although our maternity centers have allocated space for them to give birth, many of them are not comfortable going out of their shelter home. We have trained Rohingya traditional birth attendant to help them during these hours or refer them to hospitals if the women need urgent attention. We have developed a referral system so that emergency cases can be taken to hospitals by calling our ambulance. Our ambulance will take them to hospitals right away. Our centers have delivered 398 babies. We also focus on mothers delivering antenatal care to 20,341 women and post-natal care to 2,061.

Photo Credit: BRAC

INTERVENTION WITH SENSITIVITY
These people come from a very conservative background with traditional beliefs and practices, and for years, they did not access to healthcare in their own country – Myanmar. Health interventions, therefore, must be planned and designed in the context of their reality and understanding. The average family size in the camp is not less than 6 to 7; I’ve seen families of 19 and 21. These large families create a dangerous cycle of malnutrition and eventually untimely death. They need proper family planning program to save lives of mothers and children and save the future generation. One cannot implement an aggressive family planning program for these communities. If we reflect on our own country, family planning was not primarily accepted until the benefits were explained.
We have trained some of the women in the camps because they have the most open access to the families and can communicate most effectively. These women along with our community health workers go door-to-door to assess the size of families and group the female members according to age. They are grouped into members under 5, adolescents and females of birthing age (15-49). These girls teach the community about family planning and health care and practices that are accessible. The primary challenge in this concern is providing these women with contraceptives. We have provided family planning services to 12,536. They are not accustomed to oral contraceptives and prefer injections. The severity of the situation is one that demands for them to have this form of contraception. However, we need the major stakeholders in the refugee camps to make these injections available. Unfortunately, they also have limitations, and this mainly entails their procurement process. They must now allocate money for these provisions.

Photo Credit: BRAC

COORDINATING HYGIENE AND SANITATION
With such a vast influx settling in the region with no water and sanitation provisions, diarrhea and water-borne diseases become a primary concern. We have treated nearly 81,051 cases of diarrhea and 78,456 cases of pneumonia alone. At first, there was a lack of coordination because many organizations and NGO were building latrines too close to one another. We are more coordinated in this matter now. Our 13,120 latrines provide sanitation services to approximately 563,400 people. These people also have no access to safe drinking water. 1,265 shallow tubes wells were set up so that people have access to safe drinking water. However, to improve water quality, we educated the community and distributed halogen tablets, and at the same time, we installed 83 deep tube well. Our safe water interventions have reached 366,840 people. We understand that hygienic practices need to be implemented and this has led us to construct hand washing stations and continuous education on hygiene promotion. We have conducted 37,116 hygiene session to educate the population about healthy practices.
We also want to ensure that women and children can bath safely in one of our 3,735 bathing cubicles.

SUSTENANCE AMONGST A CRISIS
When you have such a crisis, the priority becomes feeding these people. The World Food Project (WFP) provides rice and lentil, but this is not enough. Moreover, these people do not eat lentil so you often find them trading it in for vegetables and whatever else they can find. Malnutrition is increasing at such a high rate because they have no access to a diversified diet. For now, organizations are focusing on keeping them fed. The cases of malnutrition amongst children will continue to increase if not doubled if a more diverse diet is not provided.
We focus on complementary feeding which includes children over six months to have quality food beyond breast milk for nutrition. I witnessed their resilience as a population; they have started to set up shops for vegetables and rice, which they trade or buy through the money they have earned. They are already building a community within the community.

Photo Credit: BRAC

TAKING PREVENTATIVE MEASURE: INTEGRATING IMMUNIZATION
In today’s day and age, vaccinations are a norm when any child is born. I was awestruck to see the degradation of health for the children because they have not been vaccinated in their own country - Myanmar. This lack is a testament to the conditions of the region. To control the cholera outbreak, we instantly started the cholera vaccinations. The Global Vaccine Initiative has supplied the first round of vaccines to prevent cholera outbreaks, and they are working to provide the second series within six months’ time. We are concerned with measles and diphtheria outbreaks. Suddenly, diphtheria outbreak started, again with the proactive government, NGOs and WHO and UNs’ support, the country has managed to control diphtheria. We actively participated in cholera and diphtheria control program. Now routine immunization has started where we are also actively participating. There are 279 health workers and 1,129 program staff who have trained to handle diptheria cases. 14,393 children have been vaccinated against diphtheria under our campaign. Our volunteers are a tremendous support and they have brought 82,096 children to the government vaccination centers.
The strength of BRAC is that we work at scale maintaining quality with relevance and context. We believe in partnership. Along with strong partnership with the government of Bangladesh, UNs, NGOs, and community, we enhance and accelerate access of services to the disadvantaged and displaced populations who fled to Bangladesh physically and mentally devastated and traumatized. We continue to work with no one leaving behind.

When we are allowed to live out our fantasies without consequences, they eventually blur the realities of our real lives. HBO’s Westworld merges the innovation of virtual reality with the classic western. Westworld is your a typical futuristic amusement park that allows visitors to explore their every fantasy in a western world through robot host. However, as time progresses these artificial robots develop an incipient consciousness, altering the dynamics of a reality that humans seek to have sole control over.

Boasting a star cast of Evan Rachel Wood, Ed Harris, Thandie Newton, and Sir Anthony Hopkins, the sheer star power of Westworld is enough to capture audiences. Nevertheless, the show is supported by an intense, action gripping script, disturbing concept, and excellent writing. The most grappling aspect of the entire show is how it seamlessly merges the classical western narratives with futuristic robots that result from a dystopian corporate structure. Westworld also highlights the abuse of power that humans experience when they are given too much of it. The mannerism, exploitation and constant rewiring of the robots are somewhat metaphoric to the hypothetical limits that civilization will come to when given the opportunity.

Many may look at Westworld and think that it is a future that is not their concern. Contrary to popular belief, the virtual reality market is expanding at an exponential rate, and our addictions to mobile devices are playing a key role. Even apps like Tinder are providing a virtual dating experience to enhance the accessibility of their services. North America is leading the way by taking just less than a quarter of the $403 million in revenue in 2016. The market is expected to grow to $1 billion in 2017, shifting to Asia as the primary market with 45% of the revenue. According to research from SuperData, the truly astonishing phenomenon that is virtual reality will grow 20 folds from 2016 to 2020 and become a $38 billion dollar industry. It leaves one questioning, are we going to solve the problems that will plague us in the future or will we just create a reality that allows us to escape it?

Weighing in on Westworld: 5 Reasons Why it’s Worth the Binge

If you’re looking for a few days of staying in during this holiday weekend, the HBO hit is the ideal companion.

1. Visions or Video Games
The show depicts a reality where reality and the video game world merge into a disturbing reality. It’s quite difficult to draw the lines between the fantasy park and just how much of the world it has taken over.

2. Heinous Human
A vast majority of shows depict a future reality in which robots take over and destroy all that is left of peace. Westworld flips this concept and illustrates the power of man when he is left to his own devices without any thought of the consequences.

3. Attention to Aesthetics
Though the show is set in vastly different worlds; the cinematographers have managed to capture both with meticulous detail. The virtual reality amusement park is nothing of a trip to the old south while behind the scenes, it is a mechanical concrete fortress.

4. Plots and Possibilities
When repercussions are non-existent the story lines are endless. While viewers feel a sense of remorse for the robots, one also has to understand that their realities change everyday, leaving each character’s future in uncertainty.

5. Maestro Makings
Ramin Djawadi, who also works on the score for Game of Thrones, composes the musical score for the show. Ramin flawlessly takes contemporary songs and arranges them in the tradition of the Western style piano. This not only enhances the Western theme, it subtly reminds viewers of the modern setting.

As the team stands in formation, Nafees Kausar (Brand Engagement, Don Sumdany) starts with Helen Keller’s quotes on an ironically cloudy day, “Keep your face to the sunshine and you cannot see a shadow.” Working on research and technical matters, Nafees is the most excited about learning the act. The words are befitting of WiKreate and Don Sumdany as they have pursued that path of motivation and positivity in a country where the concept was unheard of.
Shahriar Kamal Chowdhury (Chief Strategy Officer, WiKreate) explains that they will try the cross formation. The team just started fire-spinning classes once a week with their resident expert Shahriar and HELIOS. He explains that the team has seemingly mastered using one fire poi and they are working on both.
A beaming Farzana Zerin (Training and Business Development) starts the session, proving that training is in her soul. On this day, she’s going to attempt to swing them over her head, however, she does admit that she’d only try it when the spinners are not lit. Next is Sajib Rashid (Managing Director) who is always about pushing the envelope; he tries to create circles while bending his back. He admits that he’s constantly watching new trick online and trying to manipulate them. So much so, that he’s purchased practice spinners with tennis balls and rope.
As the younger members of the team, Nilakshmi Das (Social Media Executive) and Sabrina Akther (Client Service Executive) start their practice session, everyone takes out their camera. The others chuckle stating that when they practice, it comes across as a Facebook photo session. A solo act follows them; Ziaul Arefin Tuhin (Inspirer – Creative and Design) applies his design philosophy to the art. He requires solitary focus when he tries anything new or just perfects a previous move. His spinning is like his art, every detail matters.
G. Sumdany Don (Chief Inspirational Officer – Don Sumdany and CEO of WiKreate) concludes the session by taking on two spinners and trying 3 separate moves. He believes that his efforts to go beyond and above will inspire each and every member of his team to do the same.

BLAZE OF GLORY
Between the turns and the tumbles, the Wikreate and Don Sumdany team expound upon how there is no room for negativity, only enthusing positivity through creativity:

HABITUAL HAPPINESS
“I had read an article from the Harvard Business Review stating that the brain is like the body, during our adult life, we can also reprogram it through new habits. The study discovered that unexplored activities increase productivity by at least 20% in the first four months. I was training in fire spinning and what would be more unique than getting the team to take on a new challenge as we embark on our third year. Everyone’s first thought was that we would start off my playing with fire but I assured that we aren’t that outside the box. These once a week sessions work for two reasons; everyone on the team had never tried it and more importantly, it helps them push the envelope, which is what our companies are all about.”
Sajb Rashid - Managing Director – Don Sumdany & WiKreate)

AWAY WITH THE HIERARCHY
“Of course, we all have formal designations but that does not dictate any form of hierarchy what so ever. We want you to know that the older and more senior employees are your mentors, not your bosses. When you have such a rigid hierarchy, you completely lose the notion of incorporating new ideas and collective progressive. In this long journey of life, more drivers create greater mileage. Moreover, our doors are always open; we don’t want anyone to feel like a particular space is not theirs. Everyone has their own perspective and it can definitely add a new angle that is symbiotically progressive with the company’s idea. For example, Nilakshmi is the expert on Facebook; she knows what will “click” on a social media platform. Therefore, we know that her approach and suggestion will ultimately help the company”
Shahriar Kamal Chowdhury – Chief Strategy Officer - WiKreate

REINFORCEMENT ON THE WAY
“Given that this is my first job, the first time I had made a mistake with a client, I was sure that I’d be lectured about my performance. However, upon entering the room, Don bhai asked me if I knew of the term “energy vampires.” Obviously, my perplexed face led him to explain that these are individuals who drain your positivity and that adding negativity to a compromised situation would never aid the process. They analyzed the matter with me in order to make the best of the situation. My work requires handling a diverse portfolio of clients and catering to their needs, which proves to be a challenge every day. Nevertheless, we have a team that provides the necessary support when we’ve not completely within our element. When the stress builds, we often set aside the work for 10 minutes to be our own social support system.”
Sabrina Akther - Client Service Executive- WiKreate)

PACKING ON THE PUNCHES
“When Shahriar proposed the idea of fire spinning, I was instantly on board. It reminded me of when I had started this company; I was criticized by almost everyone that my concept would never work in Bangladesh but you see our continuing success. I explained that fire spinning is sort of metaphorical, whereby we face the fire (skeptical people) and welcome them to envision the world through our perspective. As the punches come our way, I emphasize passion, persistence, and positivity. Passion is kind of the core of our mission and it can be seen through persistence and positivity. The clients are kind of like our weekly session, where we take on the challenge to learn a new way of spreading positivity; each hit you take can be seen as an exit to give up or the gateway to a stronger you.”
G. Sumdany Don - Chief Inspirational Officer, Don Sumdany & CEO of WiKreate

THE QUOTE QUOTIENT
“I kind of stunned my colleagues when I started our team meetings with a quote on the board. My expertise in research allowed me to find an abundance of positive quotes that have grown into my initiation of our fire spinning sessions. People often neglect the power of words but these positive quotes are a universal language that creates an environment of positivity. Each quote may resonate with any number of our colleagues and they come to realize that we are a team that empathizes with each other. This empathy is so important in our work because we can look across the table or during our sessions knowing that our peers have a deep understanding of us. Our videos, pictures, and post are all about positivity backed by solid research. Plus it has given me quite the philosophical reputation in the office.”
Nafees Kausar - Inspirer - Brand Engagement- Don Sumdany

THE RIPPLE EFFECT
“I’m kind of teased as the Mona Lisa of the team because I’m consistently smiling. When I started my training sessions, I stumbled upon Shawn Achor’s “Super Soul Session”; I took two things away from that video, happiness is a choice and within two minutes you can change someone’s perspective within two minutes you can witness a behavioral change in your clients. When you address someone with a smile, you automatically resonate an optimistic attitude that allows him or her to recognize your approachability giving way to their acceptance of your words. I always tell my colleagues and the attendants of my sessions that their positivity is like a ripple or a vibration; it is easily contagious and simply more productive. It all starts with any supportive gesture or communication.”
Farzana Zerin - Inspirer - Training and Business Development- Don Sumdany)

FUELLED BY FEEDBACK
“Social Media has become a primary brand representative throughout a broad spectrum of companies. It speaks volumes about your brand, and provided how interactive it is, you must provide instant feedback to your subscribers, guest or those who simply view your page. Understand your message and continually relay it; my approach to our message of positivity didn’t exactly mesh with everyone. All of our posts are of a hopeful nature and the bulk of messages will be “likes” or “thank you” for those who agree. I scout the negative message who feel that our message is unrealistic and impossible. I try to make a one-on-one connection with them because giving someone individual time lets them know that you are more than just a post, you are a believer of your message.”
Nilakshmi Das - Social Media Executive- Don Sumdany

THE VALUE OF VISUALS
“When I first joined, I recall explaining to the team that visualization is the key to reaching an audience. It not only stays within the long-term memory, it also improves the comprehension of an idea and relays it faster. Our audience is constantly bombarded with an unlimited amount of information from the Internet. Therefore, I make sure that all of our designs are in sync with our optimistic attitude. A design has the ability to evoke emotions so we stick to that. I explained the visualization of matters like Don bhai’s words; it can truly keep an audience captivated. This concept has even transcended to the floor plan of our office. We chose the color orange because it provides a warm and welcoming feeling.”
Ziaul Arefin Tuhin - Inspirer - Creative and Design – Don Sumdany)
A TEAM EFFORT
HELIOS, one of the leading fire-spinning groups of Bangladesh, provided the logistics & training support for this project. HELIOS is a collaborative platform of like-minded creative souls specializing in performance arts & visual storytelling. They focus on Fire-spinning, Graphic Poi Spinning & Synchronized LED Performances as their creative outlet. HELIOS strives to be an open group where performers of all genre can come together & express their creativity. HELIOS plans to collaborate with foreign groups to represent Bangladesh in the global performance arts’ scene in the future.

Don Sumdany is the latest training, facilitation, and consultancy firm lead by internationally trained facilitator G. Sumdany Don.
It provides business services in the ways of training and facilitation giving the clients options to choose from their set modules, order customized modules, run train the trainers’ programs, facilitate employee outings/target settings, etc.

WiKreate Events and Activation Ltd. is a marketing and advertising agency providing BTL and digital campaign services.

THE UNITED STATES HAVE PULLED OUT OF THE PARIS CLIMATE AGREEMENT. HOW WILL THIS AFFECT THE WORLD?

Photograph by Din M Shibly

If people in glasshouses shouldn’t throw stones, the people creating the greatest gas emissions shouldn’t throw banter. On June 1st, President Trump decided that the USA, the world’s largest carbon emitter, would be leaving the Paris Climate Agreement. The president announced that he would leave the 2015 agreement at the Rose Garden on July 1st citing, “I was elected to represent the citizens of Pittsburgh, not Paris.”

The agreement was signed by 195 nations to collectively battle rising temperatures which are inflicting the world’s poorest countries such as Bangladesh and parts of Africa. Contrary to President Trump’s allegations, the agreement does not require nations to allocate funds to combat climate change; it makes each country aware and active regarding the level of carbon emission that they are generating. The USA is only 6% of the world’s population. However, it is responsible for 33% of the world’s total pollution making the matter much more pressing for the most powerful nation in the world.
Furthermore, the alternative energy sector is exponentially growing and is predicted to be a $6 trillion dollar industry by 2030. Trump’s act not only goes against an entirely new job market, but it also counteracts the more than 600 American investors and businesses that have signed an agreement to become more environmentally conscious in recognition of the Paris Agreement. Markets such as fossil fuels are losing jobs as alternative energy sources such as the solar industry are being recognized as more viable and sustainable sources. Therefore, the president’s “concern” for the energy sector seems to come from the small focus on the present rather than the larger scope of the future.

COLLUDED ON CLIMATE

During his speech on climate, Trump never once mentioned global warming; he proved the extent of his knowledge about climate change.

Photograph form unsplash.com

“THE COST TO THE ECONOMY AT THIS TIME WOULD BE CLOSE TO $3 TRILLION IN LOST GDP.”
Two representatives of the main pollution generators of the USA, the US Chamber of Commerce and the American Council sponsor the report that the president has cited. The report fails to mentions any of the long-term benefits and the cost-saving mechanisms that will reduce the cost of energy consumption in the future.

“IN SHORT, THE AGREEMENT DOESN’T ELIMINATE COAL JOBS. IT JUST TRANSFER THOSE JOBS OUT OF AMERICA AND THE UNITED STATES, AND SHIPS THEM TO FOREIGN COUNTRIES.”
The president fails to recognize that the USA may be a sovereign nation but its industries will not flourish simply within the nation. The coal industry is dwindling in demand as a result of natural gases and alternative energy practices that are being implemented across the globe. So you can’t exactly heighten the demand for a dismal product through isolation.

“EXITING THE AGREEMENT PROTECTS THE UNITED STATES FROM FUTURE INTRUSIONS ON UNITED STATES’ SOVEREIGNTY AND MASSIVE FUTURE LEGAL LIABILITY.”
With the consideration that this is a legally nonbinding contract, the result of which would probably lead to the shake of the head or nod of disapproval from other nations. The president seems to be taking the matter much more seriously than the commitment the USA has made in curbing their emissions by 28%.

“YET, UNDER THIS AGREEMENT, WE ARE EFFECTIVELY PUTTING THESE (ENERGY) RESERVES UNDER LOCK AND KEY, TAKING AWAY THE GREAT WEALTH OF OUR NATION – IT’S GREAT WEALTH, IT’S PHENOMENAL WEALTH.”
Alternative sources of energy have cut the carbon footprint of the USA by 12%. Considering that there are cheap and responsible drilling techniques to procure oil and gas, the Trump’s administration blind eye to making companies responsible for their methane emissions seems to be the contrary.

“BEYOND THE SEVERE ENERGY RESTRICTION INFLICTED BY THE PARIS ACCORS, IT INCLUDES YET ANOTHER SCHEME TO REDISTRIBUTE WEALTH OUT THE UNITED STATES THROUGH THE SO-CALLED GREEN CLIMATE FUND- NICE NAME WHICH CALLS FOR DEVELOPING COUNTRIES TO SEND $100 BILLION TO DEVELOPING COUNTRIES ALL ON TOP OF AMERICA’S EXISTING AND MASSIVE FOREIGN AID PAYMENTS.”
Under the Obama administration, the USA itself pledged to give $3 billion towards the agreement, and it has only given a third of that. Moreover, this amount would pay for less than 7% of the proposed wall that Trump is keen on building.

Considering the taxpayer can spend $100 million on Melania and Barron staying in NYC for the rest of the year, Trump’s finances regarding the nation are not as savvy as they are for his businesses.

EMISSION OF CO2 WORLDWIDE
BETWEEN 1850-2014

EMERGING AT THE EIFFEL

President Trump’s withdrawal from the Paris Agreement has brought the matter to a much wider platform. Nevertheless, the agreement is one that set motion to significant innovation and attention to reduce the irreversible detriments of climate change.

MITIGATING THROUGH MEETINGS

Though the first conference to review the plan was to take place in 2023 and future decisions will be made every five years after, numerous nations have called for a conference in 2018 to understand exactly how to tackle gas emissions.

TACKLING TEMPERATURE

The goal is to ensure that the global temperature does not exceed more than 1.5° C per year. This would suppress the effects of climate change to a time before the world had industrialized.

FINANCING THE FORECAST

The agreement calls for all developing nations to support developing nations with a collective amount of $100 billion. The financial assistance will be reviewed in 2023, when a new target may be set.

STRATEGY SPECIFIC

Each country that is participating in the climate agreement is allowed to create their individual plan for reducing greenhouse gas emissions. This will also be reviewed for efficacy and applied amongst other nations.

ECONOMICS OF ENERGY

The Paris convention aims to make sure that renewable energy advances. For example, photovoltaic energy prices have dropped by 60% or more throughout many regions. The agreement seeks to support these ventures to upscale and optimize.

ICE BUSINESS TIMES TRACKS THE TRENDS THAT WILL SHAPE THE CONSUMERS OF 2017

SAVVY SWERVING
Gone are the days of driving Ms. Daisy; with Tesla starting the installment of cars that are completely driving themselves, the days of autonomous driving are becoming a much faster reality. Automated cars could profoundly reduce traffic in metropolitan areas (80%). With 25% of pedestrians feeling safer if cars are autonomous and 65% preferring an autonomous car than driving themselves.

VYING FOR THE VIRTUAL
Most of us want to escape to reality other than our own after an arduous day and with the increasing innovation in merged reality, you might just be travelling the world from your comfort of your sofa. Although Virtual Reality (VR) provides a fantastical experience, a whopping 80% of users believe that the 3-year’s progress will allow it to advance to a stage where it is indistinguishable from reality. Provided the progress that the Internet has made in our everyday, it is only a matter of time before it creates its own.

BEYOND THE BODY
The Euroduplex is the fastest train in the world, running at speeds of 198.8 mph. While soaring through the scenic country at such speeds sounds ideal, 20% of people still feel a sense of nausea. And with everything becoming automated, consumers believe that the drive culture will create conversation traffic within the car. Moreover VR is a source of motion sickness. So as we become busy bodies, 20% of people want implants that will adjust the physiological abilities to that of the higher demands.

R2 REAL
Not only was Star Wars the most iconic movie series of all time, it further popularized the idea of artificial intelligence (AI). We all wanted that R2-D2 to follow us around and give us quirky advice. Well, the reality is they may not be the buddy type as they start to slowly take on many of our jobs. A study shows that 35% of people want an AI advisor and almost 25% open to having AI in leadership positions of a company. Furthermore, with disappointments such as Trump and Kim Jong Un, over 20% would agree to the idea of an AI country leader.

SIGNALS AND SENSORS
Why not have your air conditioner cooling your room, your boiler readying your bath water and unlocking your car at a touch of a one device. These conveniences have become a reality with the use of Internet of Things (IoT). 40% of advanced Internet users believe that our phones will eventually connect to a plethora of devices. 50% of smartphones users believe that the slow-cooker will start their dinner as smartphones will allow them to communicate with household devices.

DEVICE TO THE RESCUE
If you’re new to Dhaka, the winding roads of Old Town will certainly leave the best geographic minds in a rut. That tension has become a matter of the past with GPS in every smartphone. Furthermore, 50% of users have emergency alarms and tracking notifications in their phones, and 60% have emergency contacts. Our phones follow us everywhere and are becoming our handheld heroes. 60% of urban dwellers believe that their phones make them safer to take risk in the concrete jungles with an increasing number believing that they next step in security is panic button, identity authenticators, and smart locators.

SO CALLED SOCIAL
Gone are the days where sharing news was a weekend brunch activity, social network have integrated further into our lives and created what are known as social silos. Now, we differentiate social groups on the basis of our relationships, affecting us so much so that 25% of users believe their contact’s opinions over a politician’s viewpoints. Additionally, 33% of social network users receive their everyday news from these networks. These silos will just become more concrete as 25% of users dissociate themselves with others on the basis of differences in personal opinion.

RECONSTRUCTING REALITY
The world would look so much better through rose colored glasses, nevertheless AR glasses are helping us create draw the reality as we see it fit. With Pokémon GO creating such a massive rift, the advancement in AR technology is at its height. A majority of AR glass users would use the technology to highlight danger around them in order to cancel out the element of surprise. And more than 33% would like to be able to edit out an undesired elements of their life such as garbage and graffiti.

LOCK & KEY
A diary that quite literally locks in our secret thoughts was once deemed to be the pinnacle of privacy. Encryption technology has done out with key and made our fingerprints and retinas the keepers of our secrets. Many major messaging services offer complete encryption of their service given that 40% of users only want to use encrypted services, and 46% find it to be a necessity for privacy. Although 50% of advanced internet users are satisfied with reasonably good privacy, these lines are not as clearly defined as our thumbprints.

SIFTING THROUGH THE SERVICES
Long gone are the days of wondering when the next bus will arrive to ease your commute. IT services such as Google are now able to locate you on the map and provide you with multiple modes to convenience your commute. 40% of these consumers are willing to have the biggest IT companies provide them with the most necessary products and 50% of users think that these companies have the most intimate knowledge about them. Consumers are keen on IT companies providing them with rented apartments or housing (34%), hospitals and geriatric care (39%), cars (40%), schools and universities (40%), home security services (42%) and of course half of them trust these companies to be able to provide Internet and mobile broadband access services.

THE VIDEO VIRUS
With only 13 milliseconds required to recognize an image, the Internet has transformed from a text-based format to 70% of the total traffic comprising of video content. Online videos are only going to increase with the rise of real time, video call and live stream broadcast such as Facebook Live. Furthermore, Cisco has predicted that Virtual Reality (VR) videos will increase 61 times over by 2020; essentially our eyes will replace our fingertips as the control center.

**SOURCE: ERICSSON CONSUMER LAB “TEN HOT CONSUMER TRENDS 2017

As Shafqat Islam (Co-Founder and CEO) of NewsCred picks up his iced coffee from the regular cart vendor on Park Avenue N.Y.C. to start his workday, his colleagues Rubayeet Islam (Software Engineer) and Razin Mustafiz (Product Manager) have just finished a day of meetings and deadlines in Gulshan. Rubayeet and Razin unwind on the office sofa to video call Shafqat and update him on the exciting events of the day. Such are the dynamics of the multinational content marketing technology company, NewsCred. They stay true to their slogan of powering content that connects brands and consumers around the clock and across the globe.

By Shaikh Ashfaque Zaman

The idea of content marketing is fairly unfamiliar to a Bangladeshi audience. However, the company’s rapid success speaks volumes regarding this phenomenon. Razin explains that content marketing is a form of storytelling. “We help marketers and brands tell prolific stories that will resonate with their audience. This can take the form of a blog post, tweet, or Instagram photo.” Every year, marketers spend tens of billions of dollars on marketing and with the emergence of digital marketing, it has made the potential of their advertising measurable. The digital era has allowed for messages to be personalized, contextualized and relevant to every demographic of a particular product or service. In this context, Shafqat elaborates, “We believe that content can not only reach people but educate and inspire them. Once a company has achieved this, they are not just bombarding customers with advertisements that they will ignore. By understanding their wants and needs, a company can build authentic relationships with the clients.”
With a more informed customer base, 80% of whom are proactively conducting their research online, the right message proves to be imperative. Rubayeet firmly believes that it is not simply about putting your brand out into the market. “Content marketing is a solution to the ambiguity of exposure. When was the last time you looked at a banner ad and were tempted to click it? We believe that there has to be a better way and have dedicated ourselves to help marketers create memorable content that actually enhances the user experience, instead of disrupting it.”
NewsCred believes quality is at the center of any good content marketing strategy. “Even companies that rely on search engine optimization (SEO) would need high quality content to rank higher on Google search results,” postulates Shafqat. Google rewards content of superior quality, shares, and longevity to rank it in search results. Razin explains that the company prides itself on creating a pioneering platform that helps marketers conduct all their content marketing operations in one place. “We tackle every stage of marketing; starting from production, distribution on social media, setting an editorial strategy, and managing an editorial calendar. One of our fundamental beliefs is that content marketing is the atomic unit of marketing. Ultimately for all of these channels to work you need the raw material. It works similarly to how atoms are the building blocks of life.”
As a one-stop shop for all content related matters, NewsCred’s software helps manage the creation, distribution, and measurement for some of the biggest brands in the world like Pepsi and Visa. Razin articulates that proving return on investment is the Holy Grail of content marketing and why these brands have chosen NewsCred. “Measuring the content to see if that translates to a connection with the customers, ultimately leading to the purchase of a product or service is the most important aspect.” With the advent and progress of technology, the ability to measure the impact of any content has now become automated and easy to convert. He adds, “You can input an algorithm that will save you copious amounts of time and manpower. We can measure how many people are reading your blog and how many of those people are sharing it on social media. We can also calculate if the content is creating a buzz, the kind of possibilities of that buzz for your brand and if that converts to a purchase or sales leads.”
The dynamics and behavior of how a customer purchases a product has changed more in the last 5 years than the last 50. Shafqat observes that a vast majority of the buyer’s journey is completed before the buyer clicks the buy button. “When you think of going to a restaurant or traveling, you conduct research through various channels. Therefore the marketer must provide the right content, through the correct channel in a timely manner.” He stresses that marketers must be ready at all stages, which includes discovery, awareness, research, and purchasing. “The buying channel has become more nebulous now that the Internet allows the buyer to come in and out of the purchase funnel. Your content must be ready regardless of whether the customer is buying through a linear or nonlinear buying circle. With this in mind, we create different content for each stage that tailors to the various channels. Just think of it like Linkedin, as a professional site would have a separate approach than a personal setting such as Facebook. Both must be contextually relevant in their domains.”
With the vast library of content that they have built, they are equipped to help brands through any channel. Rubayeet recalls the saying ‘Software is eating the world,’ by Marc Andreessen to highlight this idea. “You need software that runs smoothly for the client. It is a multi-step process that entails planning, sourcing, measuring and discovery. Our library helps them find the content and guarantees that the customer will find it. If the client wants to publish the content on multiple platforms, we are prepared to satisfy that demand.” They have also integrated with multiple partners in order to measure the impact of content within these channels. Rubayeet notes that integrating these technologies and software is a significant support. “For instance, we integrate with Marketo in order to provide our customers with information regarding the conversion of the content in creating an impact on purchase. We partner with Google Analytics to enable our customers to see how many people have read a certain blog post. Through these various tools, we are able to monitor the reach and effectiveness of any published content.”
Despite the various channels, NewsCred considers adding value to be the foundation of content marketing. Shafqat considers value exchange and educating the customer towards a better life to be an essential transaction. “If you look at banks and financial companies, traditionally they would just provide offers for loans and mortgages. We work on a strategy to help them educate their customers on how to save money, improve financial literacy, help them find a loan or pay for college.” He highlights the power of content in impacting important life moments and helping build trust between brands and consumers.
Operating a multinational company proves to be a challenge for many companies. Nevertheless, NewsCred sees this as an opportunity for diversity in thought, culture, and approach. Razin sees this as an opportunity to avoid being pigeonholed into a single type of thinking and as an indicator of business growth and innovation. “We do face challenges when it comes to communication because of the three different time zones. But we see this as our ultimate advantage because this makes us a company with a 24- hour office. We are constantly functioning towards the betterments of those we serve.”