Column

Public relations are increasingly becoming important in the world of business. It is an important element in supporting the power and value of an organization's brand for all stakeholders. All the elements of

BRAND PERCEPTION AND CONSUMERISM: It’s a Corporate Responsibility

A country that makes 80% of its exports from garments, that is the second-largest garment industry in the world. But no good looking, easy- to find, a stylish T-shirt souvenir at the airport.

  BY ASHRAF BIN TAJ Today’s brands are becoming tech-savvy and digital, but what about the brands of tomorrow? Technology is a double edge sword giving more power to the brands; on the contrary it