Category: Column

STAY DIGITAL, SAVE BRANDS

Now it’s become a challenge for the marketers to manage the crisis and at the same time plan for the future. Industries are not able to operate effectively in this challenging situation. This has made marketing more critical and sensitive than ever for many businesses.

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HELP, HOPE, HI-JINKS

As we write this, the world, Bangladesh, all of us, are in deep crisis. Four months into 2020, it has been challenging everyone everywhere, forcing many businesses to reconsider how they survive, and demanding more from brands; forcing them to adapt and stay relevant while showing their compassion.

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BRANDING BANGLADESH

What to do about the brand that is and could be Bangladesh? Interesting topic right ? Get’s your attention, and no doubt like everyone else we have talked to in the country you no doubt have an opinion.

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PR BUILDS BRAND

Public relations are increasingly becoming important in the world of business. It is an important element in supporting the power and value of an organization’s

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