By Dave McCaughan & Faiyaz Ahmed It’s a time when we eat a bit better, watch our weight and temperature and other vital signs with
Now it’s become a challenge for the marketers to manage the crisis and at the same time plan for the future. Industries are not able to operate effectively in this challenging situation. This has made marketing more critical and sensitive than ever for many businesses.
As we write this, the world, Bangladesh, all of us, are in deep crisis. Four months into 2020, it has been challenging everyone everywhere, forcing many businesses to reconsider how they survive, and demanding more from brands; forcing them to adapt and stay relevant while showing their compassion.
BRAND PERCEPTION AND CONSUMERISM: It’s a Corporate Responsibility