2020 is the big break. The year the world was forced to change things. The New Normal. Well that is the narrative we are growing
By Dave McCaughan & Faiyaz Ahmed It’s a time when we eat a bit better, watch our weight and temperature and other vital signs with
Branding is about creating values and delivering a promise to target consumers – which is an extremely important strategy to make a business sustainable. This
Now it’s become a challenge for the marketers to manage the crisis and at the same time plan for the future. Industries are not able to operate effectively in this challenging situation. This has made marketing more critical and sensitive than ever for many businesses.
As we write this, the world, Bangladesh, all of us, are in deep crisis. Four months into 2020, it has been challenging everyone everywhere, forcing many businesses to reconsider how they survive, and demanding more from brands; forcing them to adapt and stay relevant while showing their compassion.
H. M. Tarikul Kamrul writes on how to work effectively from home during this quarantine period.
Brands need to focus on research to understand how their products and services will translate into the context of the market they are entering in order to be successful.
What to do about the brand that is and could be Bangladesh? Interesting topic right ? Get’s your attention, and no doubt like everyone else we have talked to in the country you no doubt have an opinion.
Public relations are increasingly becoming important in the world of business. It is an important element in supporting the power and value of an organization’s
BRAND PERCEPTION AND CONSUMERISM: It’s a Corporate Responsibility
