Page 72 - ICE BUSINESS TIMES December 2019

We are also moving exterior emulsions and offers while coming up with
towards more waterproofing with warranty. We various types of paints?
water-based products, have bolstered our exteriors range Our approach to sustainable
lead-free and low-VOC with our new product SmartCare development is incorporated into
paints under our green Damp Proof Silicon ceramic which our business strategy. An
has excellent waterproofing
initiatives and comply capabilities and doesn’t require an integral part of that sustainable
with ISO 9001: 2015 and undercoat. It is truly a unique journey is our continuous efforts to
ISO 14001:2015 product and groundbreaking in conserve water and optimize its
use.
certifications. Bangladesh’s market. We continue to focus on reducing
Apcolite Premium Emulsion has our energy consumption and make
been our champion product and investments in renewable energy
ideal for customers who want footprint. This has contributed to
trusted products at best value. For the reduction of carbon footprint at
our mass market we have the manufacturing facilities. We
introduced Utshob Super Saver
Waterproofing and Home collaborative work culture from its competitors? Colour Ideas and Ezycolour stores. Emulsion, a new category of plastic are constantly involved in waste
Improvement. Our brands which has become a How is the market in They provide a friendly environment reduction initiatives through
have stood the test of time hallmark of the company. Bangladesh different for our customers to know about paint at the price of Distemper. We effluent treatment and responsible
also care for our customers who
and have a strong This reflects in the from the markets in paints, explore our products, disposal of waste.
connection with our creativity and innovation of other regions Asian visualize their shade selection and face common problems like We are also moving towards more
dampness, cracks, efflorescence etc.
customers. Apart from a our products and services. Paints operates in? even get it executed in their home water-based products, lead-free
wide range of decorative We have also stayed close Bangladesh has been through Ezypainting services that though our SmartCare and low-VOC paints under our
waterproofing range to ensure that
paints, there are a number to our customers and take we offer from these stores. green initiatives and comply with
of industrial products pride in being customer through an impeccable These initiatives have generated a they get all solutions under one ISO 9001: 2015 and ISO
roof.
growth and is a forerunner
which have strengthened centric. Every product is in the global economy. This good response from our customers, 14001:2015 certifications.
their presence in the designed after extensive combined with the rise of and we look forward to more Asian Paints Bangladesh has
market. consumer interactions and consumption class presents exciting times ahead. an elaborately set up R&D Can you talk us through the
You have been We have also expanded our identifying their needs. We a huge opportunity and facility with 200 scientists kind of CSR activities Asian
involved with Asian global footprint with strive to create value for differentiates it from the Asian Paints Bangladesh helming it. What is the role Paints Bangladesh is
Paints since 2006 operations in South Asia, our dealer and painter rest. offers segments (products) of R&D to remain relevant in involved in? Where do you
starting as Manager South Pacific, Middle East network as well and have Asian Paints Bangladesh like Royale Play, Royale the global market? Describe envision the company and
in Marketing. Now in and Africa. As a developed a trusted believes in making the best Luxury Silk Emulsion, Apex some aspects of Asian Paints yourself to be in the coming
your role as CEO, how multinational company relationship over the years. products suited to these Ultima and Apcolite Bangladesh’s R&D institute? five years?
have the with a host of products, we Growing together with our market demands. We have premium emulsion and Strong products require strong For CSR activities, we are focusing
responsibilities continue to grow from stakeholders has been our always challenged the Decora. Can you talk us research and development and our to empower our painters. We are
evolved? Can you tell strength to strength. biggest strength. status quo with slew of through which consumer R&D has been at the heart of all our conducting regular health check-up
us what you have innovations. demography each segment innovations. Our state-of-the-art programs and providing them with
observed about the Asian Paints has been Asian Paints We have been industry-first targets? laboratories are spread across health insurance. To ensure safety
growth of the operating for 75 Bangladesh was in offering warranty on We have created an exciting range multiple locations around the world and avoid accidents along with
company in the 13 years, and has grown established in 2002 paints which is a testimony of products for each segment of our and have the biggest R&D set up in increasing their skills we arrange
years you have been from a humble and has since become of our quality. We have also customers. With Royale emulsions Asia based out of Mumbai. Being a “Painter Training Programs” with
with it? partnership into one the go-to spot for all been the first in modern range we cater to the evolved the partnership of the Government
of the biggest paint things paint. How global MNC, we leverage our
It has been an incredible companies in the does Asian Paints paint retailing formats with customers who want the best in learnings from all over to deliver so that they receive government
journey with Asian Paints region, what has been Bangladesh interiors. Our new offerings like the best of our innovation. certification.
and continues to be. Stints the secret behind the differentiate itself Royale Luxury Shyne and Royale In Bangladesh R&D, we endeavor to These are promising times and we
in India, Caribbean and company establishing Luxury Silk have garnered an develop products relevant for the look forward to more in the future.
Bangladesh, have provided itself as a market amazing response and we couldn’t market and incorporating the The customers are ever evolving
opportunities to work leader? be more delighted. Royale Play is an unique needs here. We undertake and becoming more aware of the
across different interesting “One wall” makeover rigorous analysis, tests and trends. They are well-travelled and
demographics, paint We believe that people are concept for our customers who love experiments to ensure our products discerning. At Asian Paints, we are
markets and customer our strongest assets, for a to experiment and always on the meet all requirements and set geared to lead this change and set
segments and has been an company can only go as lookout for something new. benchmark in the industry. benchmarks in home décor.
enriching experience. high as its people aim. It is In exteriors, we have performance We continue to attract the best
Over these years, Asian people who innovate and products like Apex Ultima Protek Climate consciousness is in talents and scaling up our
Paints has been through a engineer the efficiencies and Apex Ultima which can the forefront of global capabilities to leverage the
phenomenal growth and that make a business withstand climate changes and concerns right now. How opportunities. As always, I and
forayed successfully into succeed. At Asian Paints, protect against dirt. Apex Ultima does Asian Paints factor in company will keep pushing the
segments like we believe in open and Protek is the gold standard in climate conservation aspects envelope!

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