Page 68 - ICE BUSINESS TIMES December 2019

We put a lot of What is your leadership How crucial is it for
emphasis on our style? How has that Super Star Group to
continually innovate to
helped to overcome the
R&D. We have the challenges you faced keep up with the
largest R&D facility over the years? technological changes?
in Bangladesh for My leadership style is Can you please share
some information about
the Lighting and the aggression with effective the R&D of SSG?
Electrical teamwork along with the SSG’s core business products
implementation of my
Accessories visionary ideas and plans. And are based on technology. And
industry. We that has helped me overcome in this present generation
maintain the the challenges I faced over the technological changes are a
very common phenomenon.
highest necessary years. So, to keep up with that we
international Who are the people that always believe and welcome
standards in our lab. shaped the person you innovation through
are now? continuous up-gradation of
our existing products and
In this regard, I feel it’s been in-fact that is also been
my family and the team I work incorporated in our
with.
organizational values.
We put a lot of emphasis on
As a leader, what are the
established nine projects the lighting & electrical characteristics that you our R&D. We have the largest
R&D facility in Bangladesh for
with well-equipped R&D accessories industry with look for in a potential
facilities including the more than 100,000 outlets. employee? the Lighting and the Electrical
Accessories industry. We
iconic revolutionary And to add to that we have I want to see the BRIGHT
trendsetter modern hi-tech created job opportunities for attitude and values in a maintain the highest
necessary international
SSG Electrical Accessories over 4500 employees so potential employee. And by
factory with 70,000Sqft now from a small family we that, I mean bold, responsive, standards in our lab. Some of
the lab is also undergoing an
working area, the largest of are a family of more than innovative, think globally, be
its kind in Bangladesh, 4500 families. humane, tech savvy, brightand accreditation process.
which was established a hard worker What is your vision of
considering the gap to Since the start, SSG has SSG for the future?
What was the vision transform the then 100% burgeoned into one of the A company like SSG
with which you import based local market, biggest brands of the needs a large skilled As a Bangladeshi company, I
embarked on unavailability of country. What do you employee base, are you want SSG to be an example of
establishing SSG? infrastructure, skilled believe are the aspects of satisfied with the skill a sustainable organization, an
How has that vision people in this sector and SSG that helped it to level of our current asset for the future generation
shaped the company lack of quality source and grow so prominently? workforce? How can we of our country, an
and its operations product in Bangladesh. This increase the skill level of organization that not only is
over the years? was later recognized and Since its inception, SSG our current and future successful locally but also
awarded the 1st Prize by believes in upholding the have business operations
SSG (Super Star Group) the honorable President, highest standards for the wide workforce? across borders. This is my
started its journey in 1994. Govt. of Bangladesh. Our range of products and services At present, SSG has more than vision in the near future.
Although its inception came SSG Industrial Park, an it provides through its B2C, 4500 employees. I am satisfied
up to fulfill the then family ongoing dream project, B2B & B2G sales channel, and with the skill level of my
needs but my vision was to consisting of five factories there is no distinction between present team as they are part
establish that homegrown including our fan factory “big and small” clients or of my family and we follow a
business to be one of the which received the LEED customers when it comes to the very professional style when it
esteemed corporate PLATINUM certification, quality of service offered. Our comes to onboarding members
organization which will be first of its kind in commitment to professionalism in our team. But I feel there is
able to contribute both in Bangladesh, by the U.S. and best practice is embraced always room for improvement
the national and global Green Building Council by every member employee and to ensure that we maintain
arena. (USGBC). Moreover, we regardless of their position. I the best practice, we invest
As a continuity we are now have built the country’s believe these are the prime moderately in employee
an ISO Certified company largest trade (retail) sales aspects of SSG that helped it to training and have plans to
and have successfully and distribution network in grow so prominently. enhance it more in the future.

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