Page 60 - November 2020

assessment of the technical needed a strong team to
challenges faced by Jualo, work on their platform that
Misfit Technologies Ltd. would not only allow them
provided tech solutions and to expand but also keep up
consultancy services to Jualo with the increasing needs
“That’s when we came up with the for almost 2 years, allowing and demands of their
Jualo to recover from the
business ambition and sales
EKYC solution which understands technical obstacles, which strategies. Misfit
the Burmese characters. It has helped pave the way for its Technologies has been able
OCR capabilities and can extract expansion to scale and solid to add value to their
growth beyond Indonesia.
technical team and be a part
text from handwritten documents Munim explains, “We built, of this successful initiative
and then translate them to English. managed and deployed the of remote and offshore team
Previously, it took half an hour to tech team from our office in expansion, as
an hour, but the EKYC enables SIM Bangladesh. We helped them Proffsmagasinet aimed at
increasing their customer
during the transition when
re-registration to be completed in they were bought by a larger value and organic growth in
a matter of a minute.” player Carro and Sweden.
subsequently added value Munim explains, “We have a
through our tech. Our dedicated team of developers
technology brings value to that works from Bangladesh
this kind of platform’s for this Swedish client. The
product diversification.” team focuses on building,
Misfit provided a enhancing and managing
cutting-edge web application the platform.”
development service to Jualo
as well as contributed to MILES TO GO FOR
modernization and scaling THE MISFITS
of the web application using
Ruby on Rails. Misfit In three short years, a group
collaborated and developed of talented misfits from
the software architecture, diverse backgrounds, came
microservices, and UX together to conceive a tech
design with multiple teams company that has gone to
on board. Jualo underwent become a regional player,
rapid growth, raising while competing for RFPs
significant awareness, with with big players in the
4 million monthly active arena. Munim explains, “It
MyTel, Telenor and users and $1 billion in was a risk that we took, but
when I and my partners took
Ooreedoo, three out of four facilitated transactions in
of the biggest 2018. the risk, our mindset was to
make sure that we succeed.
telecommunication providers
RESOLVING technology that can read the EKYC enables SIM in Myanmar. SMOOTH SAILING It was not a trial and error
approach. Our strategy, from
CRITICAL ISSUES handwritten Myanmar NRIC. re-registration to be FOR SWEDISH the very beginning was not
completed in a matter of a
It also possesses the
FOR MYANMAR’S technology to filter out junk minute.” THE JOYS OF E-COMMERCE just to establish Misfit but
TELCO INDUSTRY non-NRIC images, making it This came as a blessing to JUALO PROFFSMAGASINET also to ensure that the
In Bangladesh we have our very easy to filter spam the majority of the telecomm Jualo, Indonesia's “Technology is diverse and it business sustains growth.”
NID which was used to submissions. In addition, in companies as most of their fastest-growing C2C creates the space to serve The company has made a
create a centralized database accordance with the existing databases do not e-commerce platform, with a clients worldwide, while marked and notable impact
using the Election government’s regulations, support Burmese language core focus on trading having technical team in in the South Asian and
Commission. In Myanamar, the solution was further as input. Misfit also second-hand goods within a Bangladesh,” Munim said South East Asian markets,
however, the NID is a enhanced to filter out black provided online channels for short distance, was one of while detailing Misfit Tech’s and has their sights set to
handwritten document in and white photocopied NRIC SIM registration via Misfit’s early stage clients. work with Sweden's be the leading regional
Burmese. This year, the with over 95% accuracy. Facebook Messenger and Having started its Proffsmagasinet – a leading player in tech solutions in
Myanmar Government Munim shares, “That’s when Viber through Alice, their operations in 2014, Jualo is e-commerce company in the the next two years. Moving
announced that all SIMs we came up with the EKYC omni-channel social media a full-stack hybrid, Nordic region that operates forward, the dynamic tech
must be re-registered, solution which understands CRM platform from its sister e-classified marketplace. The in e-commerce landscape of company is looking to
prompting Myanmar the Burmese characters. It company Alice Labs. This business is specifically Sweden, Norway, and explore the MENA region.
Telecoms to re-register all has OCR capabilities and can allowed users to upload tailored towards serving the Finland with about 50 “We are definitely ambitious
SIMs they have ever issued extract text from images of their NRIC on Indonesian population in the employees. and strategic about it. In the
in the middle of a pandemic. handwritten documents and Messenger and Viber to get best way possible while As Proffsmagasinet paved its future, we plan to work
Misfit Technologies then translate them to their SIMs registered. tackling the country’s main way for an expansion phase, towards becoming a global
developed and offered OCR English. Previously, it took Currently, Misfit deployed its industry issues at the same this fast-growing business player,” Munim concludes
half an hour to an hour, but EKYC and Alice solutions for time. After careful optimistically.

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