Page 59 - November 2020

Innovative Solutions

assessment of the technical needed a strong team to
challenges faced by Jualo, work on their platform that
Misfit Technologies Ltd. would not only allow them
provided tech solutions and to expand but also keep up
consultancy services to Jualo with the increasing needs
Partner in Jualo to recover from the business ambition and sales
for almost 2 years, allowing
and demands of their
strategies. Misfit
technical obstacles, which
helped pave the way for its
Technologies has been able
expansion to scale and solid
to add value to their
Technology growth beyond Indonesia. technical team and be a part
of this successful initiative
Munim explains, “We built,
of remote and offshore team
managed and deployed the
tech team from our office in
expansion, as
Bangladesh. We helped them
Proffsmagasinet aimed at
during the transition when
value and organic growth in
they were bought by a larger increasing their customer
player Carro and Sweden.
By Marjiya Baktyer Ahmed subsequently added value Munim explains, “We have a
through our tech. Our dedicated team of developers
Misfit Technologies Ltd, which is rapidly emerging as a tech solutions leader in Asia, began its technology brings value to that works from Bangladesh
journey in 2017. The company develops solutions for some of the biggest brands of Telecoms, this kind of platform’s for this Swedish client. The
FMCGs, E-commerces, Hospitality & Tourism and B2C's locally and in the Asia Pacific region. product diversification.” team focuses on building,
Headquartered in Singapore, the company has operations in Myanmar, Bangladesh and Nepal. Misfit provided a enhancing and managing
One of their areas of specialization is enhancing customer relations through their Natural cutting-edge web application the platform.”
Language Processing (NLP) solutions that can be integrated in a variety of social media development service to Jualo
channels and text platforms such as Facebook, Messenger, Viber, Whatsapp, websites and apps, as well as contributed to MILES TO GO FOR
to name a few. The tech company may be relatively new in the region, but with the astute modernization and scaling THE MISFITS
leadership of its CEO, Munimul Islam, a Myanmar-based Bangladeshi who has previously of the web application using In three short years, a group
worked for Robi Axiata and Rocket Internet ventures, Misfit is taking giant strides and Ruby on Rails. Misfit of talented misfits from
gradually establishing itself as a key regional tech player. collaborated and developed diverse backgrounds, came
Misfit’s client portfolio is an intimidating accumulation of Fortune 500 companies like the software architecture, together to conceive a tech
Unilever, Nestle, British American Tobacco and Telenor to name a few. Munimul Islam remarks, microservices, and UX company that has gone to
“We have a wide range of solutions that cater to the large global names, as well as tailored design with multiple teams become a regional player,
solutions that are geared towards clients like startups, e-commerce, and fashion labels. A on board. Jualo underwent while competing for RFPs
diverse portfolio of tech products and clients enabled us to maintain steady business growth rapid growth, raising with big players in the
even during the challenging times of a global pandemic.” significant awareness, with
4 million monthly active arena. Munim explains, “It
MyTel, Telenor and users and $1 billion in was a risk that we took, but
when I and my partners took
Ooreedoo, three out of four facilitated transactions in
of the biggest 2018. the risk, our mindset was to
make sure that we succeed.
telecommunication providers
RESOLVING technology that can read the EKYC enables SIM in Myanmar. SMOOTH SAILING It was not a trial and error
approach. Our strategy, from
CRITICAL ISSUES handwritten Myanmar NRIC. re-registration to be FOR SWEDISH the very beginning was not
completed in a matter of a
It also possesses the
FOR MYANMAR’S technology to filter out junk minute.” THE JOYS OF E-COMMERCE just to establish Misfit but
TELCO INDUSTRY non-NRIC images, making it This came as a blessing to JUALO PROFFSMAGASINET also to ensure that the
In Bangladesh we have our very easy to filter spam the majority of the telecomm Jualo, Indonesia's “Technology is diverse and it business sustains growth.”
NID which was used to submissions. In addition, in companies as most of their fastest-growing C2C creates the space to serve The company has made a
create a centralized database accordance with the existing databases do not e-commerce platform, with a clients worldwide, while marked and notable impact
using the Election government’s regulations, support Burmese language core focus on trading having technical team in in the South Asian and
Commission. In Myanamar, the solution was further as input. Misfit also second-hand goods within a Bangladesh,” Munim said South East Asian markets,
however, the NID is a enhanced to filter out black provided online channels for short distance, was one of while detailing Misfit Tech’s and has their sights set to
handwritten document in and white photocopied NRIC SIM registration via Misfit’s early stage clients. work with Sweden's be the leading regional
Burmese. This year, the with over 95% accuracy. Facebook Messenger and Having started its Proffsmagasinet – a leading player in tech solutions in
Myanmar Government MUNIMUL Munim shares, “That’s when Viber through Alice, their operations in 2014, Jualo is e-commerce company in the the next two years. Moving
announced that all SIMs ISLAM we came up with the EKYC omni-channel social media a full-stack hybrid, Nordic region that operates forward, the dynamic tech
must be re-registered, CEO solution which understands CRM platform from its sister e-classified marketplace. The in e-commerce landscape of company is looking to
prompting Myanmar Mis t Technologies Ltd the Burmese characters. It company Alice Labs. This business is specifically Sweden, Norway, and explore the MENA region.
Telecoms to re-register all has OCR capabilities and can allowed users to upload tailored towards serving the Finland with about 50 “We are definitely ambitious
SIMs they have ever issued extract text from images of their NRIC on Indonesian population in the employees. and strategic about it. In the
in the middle of a pandemic. handwritten documents and Messenger and Viber to get best way possible while As Proffsmagasinet paved its future, we plan to work
Misfit Technologies then translate them to their SIMs registered. tackling the country’s main way for an expansion phase, towards becoming a global
developed and offered OCR English. Previously, it took Currently, Misfit deployed its industry issues at the same this fast-growing business player,” Munim concludes
half an hour to an hour, but EKYC and Alice solutions for time. After careful optimistically.

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