Page 50 - IBT October 2020

May saw hopefuls on the back foot campaign to cater to the growing organization is always working
about moving forward with their need for more rental properties. As a Bridging the Gap towards making real estate more
property decisions but still showed result, the decrease that was seen in accessible and easier for everyone
some interest in researching their April began to recover in May with Regardless of technological involved. To that end, Bproperty has
future moves. Once the lockdown June being an important month for incorporation, physical viewings and already enabled users to search
was officially lifted and people once regaining momentum. In evaluations will continue to be a vital properties using map views and use
again felt comfortable with real comparison to March, only 8% fewer part of real estate consumers for a virtual tours to get in-depth
estate shopping, Bproperty’s listings were added in June and long time. Bproperty is constantly at knowledge about any property in
website saw a rapid rise in traffic more than 14,000 rental properties work trying to reduce the gap, and to question. These and other aspects of
and user activity as the number of were newly listed in the next two their credit, much of the unnecessary PropTech have been a core part of
people using the site far surpassed consecutive months. processes have been eliminated. To Bproperty and work toward
the highs of the pre-lockdown counter peoples’ preconceptions and developing, as well as incorporating,
period – reaching about 950,000 Enhancing the notions about the reliability of the the next generation of property
combined during June and July. The virtual aspects of property search, technology is always ongoing. And
following month saw even more Experience Bproperty utilizes detailed 360 virtual as a part of Emerging Markets
increase in website traffic, which As the introducer of PropTech in property tour mechanics that allow Property Group (EMPG), who have
also coincided with August being Bangladesh, Bproperty has always users to zoom in and inspect every more than combined twenty years of
one of the best months for tried its utmost to make real estate inch of those corresponding experience in operating property
Bproperty in terms of property more convenient and accessible to properties. Furthermore, to bolster the Mahzabin Chowdhury portals across sixteen nations,
transactions. September is also on people through the implementation VR tours, subsequent video tours of Manager, Marketing and PR, Bproperty knows, the skillset and
its way to producing a similar result of virtual property tours, video the property as well as HQ images Bproperty the drive to take Bangladesh’s
if not better. property tours, and Facebook Live allow users to verify the aspects and property market to that next level –
As the lockdown restrictions are preference. The pandemic has paved sessions. The proliferation of the features of the property. The ‘The only certainty people of which is currently being done by
combination of these three website
being lifted across the country, the the way for massive digitalization of Facilitating internet and smartphones has features, along with a detailed this country had was that using the power of “Big Data”.
worst fears about the implications of services and consumers are leaning expedited digitalization on a mass description of the property, enables they wanted property. How
the pandemic are appearing to be towards the digital platform to make Transformation scale. Bproperty is catering to real estate hopefuls to browse they achieved that dream was
fading away. Our economy is showing purchasing decisions. It has prompted The initial stages of the pandemic demand by delivering virtual multiple properties online and previously ambiguous. Today, Paving the Future
strong signs of recovery and every industry towards a digital created a lot of panic and property searches through various shortlist the right ones, which can providing the masses with a Thanks to Bproperty’s extensive
consumer confidence has been dimension, however, the adaptation confusion. Lack of economic mediums and these have echoed then be viewed physically, if required, virtual and complete solution market presence, operations, buyers,
restored. However, the pandemic has has been asymmetrical. activities and an uncertain future with the current consumer with the guidance of Bproperty’s and educating them on its sellers, tenants and landlords, all
made some tectonic shifts in our Concurrently, a few companies were triggered a mass exodus of people preference. Bproperty's Facebook expert property advisors. availability and usage, real estate hopefuls will be able to
market dynamics which are well equipped for the transformation. from Dhaka. The new economic Live sessions have had a consumers are more make data-driven, logical
irreversible. COVID-19 has accelerated The biggest and only reliable real dynamics also prompted the resounding response since their empowered than ever before. investment decisions. Furthermore,
the trends that were already estate solutions provider in residents to shift to a new home. conception. The Live sessions Empowered by Bproperty has always stood to October will also be the month of
underway before we lock down and Bangladesh, Bproperty, has been the Bproperty was prepared for this and average high 20 thousand to mid-30 Innovation cater to the needs of real the Bproperty Online Property Fair
every sector has to transform itself harbinger of digitalization of the responded with a strong acquisition thousand in terms of their “reach” estate enthusiasts and we where property buyers will get
according to the new consumer sector since its inception. In the on the social media platform with Bproperty has been a staunch drive forward to creating more special features and opportunities
post-COVID-19 world, they set a new some reaching over 50 thousand proponent of utilizing technology and ways of doing so in easy and that are unlike to what the
benchmark for the industry in Facebook users. However, when the all it has to offer to enhance the real clear ways.’ consumers of this country are
Bangladesh. Bproperty Live sessions returned in estate landscape. Additionally, the accustomed to. Alongside the online
June, the response was fair, people should also be on the
A Digital Disruption overwhelming with a reach that lookout for Bproperty Interior - both
hovered around 80 thousand and
The pandemic has reshaped the even crossed the 1 lac mark. Such residential and commercial, which is
sure to revolutionise the still
priorities in the Bangladeshi real response is not limited to social
estate sector. Health and safety media though. Video property tours fledging interior design landscape of
the country.
concerns are taking precedence in that accompany the listings on the
consumer decision making. People are Bproperty website have also seen Bproperty is known to real estate
enthusiasts for its features and
more inclined to “Online and virtual more clicks during the lockdown
viewings” adhering to the new social and the post-lockdown period. services. The website is a
feature-rich domain catering to a
distancing regulations. The changing Comparing March of this year to
dynamics have facilitated a surge in June, when the lockdown was lifted, medley of needs and luxuries such
as map views, area guides, heat
Bproperty's website traffic. The the number of users who view these
pre-pandemic or pre-lockdown period videos have increased by a maps, an EMI calculator, and so
much more. More features to aid
had been one of the busiest periods staggering 555%! The number of
for Bproperty’s website when over users who play videos rapidly rose users are always being worked on
but one particular new product is
400,000 users on average visited it since March and continues to
each month. The months of April and steadily rise to date. being unveiled to the public soon.

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