Page 47 - IBT October 2020

through Facebook queries and Webinars and Digital retailers in getting back on their feet digitization of supply chain financing
understand their needs better, and regaining businesses in a allowed suppliers to receive necessary
including how much interest they Programs post-COVID-19 world. This program is support even after everything was
wanted, what their businesses IPDC also launched a webinar series, an extension to IPDC's own under lockdown and social distancing
needed, and how they could better titled 'OGROJ,' to illustrate the groundbreaking transaction-based was implemented, giving hope and
obtain financial assistance; IPDC was monumental life expeditions of digital credit program aiming at the continuation of business to distressed
there to listen and make their crucial personalities in Bangladesh's vast network of retailers across the suppliers.
aspirations come true. economic history. The guests form a country under the name 'IPDC-DANA'.
IPDC also conducted a recent digital strong bond with the viewers while IPDC would provide collateral-free Bangabandhu
campaign for supply chain they unfold the intricate events to loans to the retailers based on the
professionals in need of supply chain reach where they are today. IPDC also data insights received from Robi. Grandmaster – A quest
financing. They targeted respective arranged "Jaago Ucchashe Eid in
industries and ran a lead campaign to Anode", an exclusive Eid program Supporting the CMSMEs for the 'Lokkho Mujib'
attract more clients. This campaign streamed live from the IPDC Facebook Bangabandhu Grandmaster App is an
received five times more engagement, page, to help raise funds for the To support cottage, micro, small and ardent attempt to exhibit the
impressions, and reach than regular deprived. These digitized programs medium enterprises (CMSMEs) fascinating life and legacy of
campaigns. The reason for this is allowed them to reach and engage sustain their businesses during the Bangabandhu Sheikh Mujibur
simple – suppliers needed help, and with a broader audience and increase Covid-19 pandemic, IPDC provided Rahman, in the form of an engaging
IPDC offered its hand to help. their faith in the brand and what it Stimulus Loans to CMSMEs in quiz. "Bangabandhu Grandmaster is a
A volatile economy offers just as stands for. collaboration with prominent quiz gaming app which attempts to
many opportunities as it takes away. organizations. IPDC has always given instil his moral conscience and
To take advantage of the shifting back to the community, even more so knowledge into the younger
sands, IPDC Finance, the first private Initiative to help SMEs now during this socio-economic generation. By progressing through
sector non-banking financial Robi, IPDC Finance, and sManager (a catastrophe. They worked relentlessly each level, players peek into the
institution, thrived because of its Sheba Platform Limited venture) to provide Stimulus Loans to chapters of his unshakable pursuit
strategy to rethink, adjust, and above partnered up with Mission Save CMSMEs all over Bangladesh, placing that created the history of
all, act FAST, instead of waiting it Bangladesh to support 25,000 small its focus, especially on Bangladesh."- Mominul Islam,
out. From finding the right channels and micro enterprises (SMEs) for non-metropolitan areas. It was Managing Director, and CEO. By
for marketing to creating products clients and communities. Digital business growth by extending possible because of the robust digital opting for a digital mode of
that have more social implications, marketing helped them expand working capital support for up to Tk marketing campaign that allowed communicating with the youth, IPDC
IPDC launched some of the nation's their target consumers that have 40 crore. The loan services were made them to reach CMSMEs in the furthest was able to connect and educate them
most innovative initiatives to ignite not been reached during offline available for mainly Robi and Airtel corners of the country. IPDC made it through the development of a
profitability and take care of its Manobota The magic of Social retailers through establishing an easier for CMSMEs to find them software application.
operations previously. With because of the way this campaign
specific strategies and targets, A ripple created in the vast sea Media agreed framework to provide working was digitally designed to generate
IPDC reached new potential of the social class discrepancy capital support in the form of top-up leads through social media and The future of IPDC
clients from various circles and The role of social media is loans to the retailers. The digitized digital advertisements.
regions according to their chosen IPDC stayed true to its promise of straightforward, to attract, and ecosystem is designed to assist the Reimagining digital marketing has
target. looking after the society and bringing interact. You cannot think of being Financial ORJON allowed IPDC to roll out several
Keeping in mind the them aid through the launch of their successful in digital marketing Independence for South-East Asia's First successful initiatives that proved not
socio-economic challenges and product, IPDC Manobota. "The main without using social media. It is an only beneficial to the clients and
opportunities during the motive behind IPDC Manobota was to instrumental interface that helps Women Blockchain-based SCF Platform community but also IPDC itself. IPDC
pandemic, IPDC revamped its combine purpose with compassion. To understand your customers. It IPDC designed and initiated some of IPDC collaborated with IBM and DFID used branding and marketing as a
operations and introduced the Clients our pleasant surprise, we discovered strengthens your marketing strategies the most innovative financial and launched South East Asia's first tool during the crisis to leap out of it
most innovative financial The lifeblood of the business many benevolent clients donating while maintaining relations with product line-ups in the industry blockchain-based supply chain with itself and everyone around it
services. Essentials, like food for their interest amounts as well," – existing clients. They enjoyed which features women empowerment financing platform, ORJON, which victorious. By creating
the poor, affordable housing for Before starting their pandemic Ishtiaque Shahriar, Head of Retail substantial growth and liquidity even as true essence of financial freedom enables the lender to process supply groundbreaking products partnered
all families, women journey, IPDC took the responsibility Strategy. when the entire country was shut for any woman. There is IPDC-JOYEE, chain loan applications within half an with inventive marketing strategies,
empowerment, and employment of assuring its customers first, Manobota's intent was simple yet down, and businesses were in hot a product to support women hour. Neither the banker nor the client pivoting to virtual events and
creation, have been the key digitally, of course. They set up a striking. For every lakh taka water. It was possible thanks to the entrepreneurs of Bangladesh by needs to see each other or any third digitizing solutions, IPDC successfully
strategic pillars for this section in their website menu, titled deposited, IPDC delivered a month's successful lead generation from the giving loans at low-interest rates party for verification of hardcopy grabbed the audience's hearts. They
metamorphosis. Innovative ideas 'COVID-19', making sure anyone worth of groceries to distressed social media platforms, especially throughout the year. Then there is documents. ORJON is an ecosystem have been actively engrossed in
have been put into place by visiting their website will have a door families. They were able to cater to their official Facebook page. Most of IPDC-PRITI, a complete financial that not only ensures financial creating compassionate and timely
forming collaborations with to enter for assurance from the the needs of 5000 families through their content is very engaging, solution for women to reach inclusion but will also make a secured, campaigns, planning for robust days
leading organizations and NGOs Managing Director and CEO himself, trusted voluntary partners. "IPDC informative, and touches the financial independence. transparent, reliable marketplace and ahead. IPDC considers its humanized
to tailor products and services Mominul Islam, who stated, "We have Manobota can be considered as a audience on a more humane level, creates a collaboration of all the value communication style as an incredibly
and cater to its focus groups – to keep our customers alive as well ripple created in the vast sea of the offering assistance to both clients chains, connecting all the dots important instrument and believes it
women, youth, and underserved since they are the lifeblood of our social class discrepancy," - Eve Esrat, and businesses, big or small. They required for efficient, optimized, and will resonate with the people even
areas. business." Founder, AMAL Foundation. were able to interact with people sustainable economic growth. This when all this is past us.

45
www.ibtbd.net