Page 36 - ICE BUSINESS TIMES December 2019
P. 36

Besides leading Pine
                       Solutions, Sanjida
                       Farhana is also an
                     educator. She was a
                 faculty at Bangladesh
                              University of
                     Professionals (BUP)
                    before joining North
                  South University as a
               part-time faculty. She is
                  also the winner of the
                  CMO Asia Leadership
                          Award this year.








                        WeeReach is an omnichannel    The Pine Solutions Team
 Limited has been making   Early Years  WeeReach  platform which allows companies
 headlines across the world   Pine Solutions Limited was   Developed by Pine   to engage with customers across   allowing the owner access to the
 with their service and   initially founded in 2014 by   Solutions, WeeReach allows   various platforms. With the help   PoshaPets  history of complete physical
 innovation.  Sanjida Farhana while she   business entities to engage   of advanced analytics, it also   Co-founded by Sajida Farhana   activity of the pet. It has been
 In just five years of   was still studying in   with their customers   creates rich profiles of each   (CEO), Tasneem Islam Arna (COO)   hailed as one of the most
 existence, Pine Solutions   Europe. Sanjida Farhana   through SMS, Voice, Push,   customer to deliver the ultimate   and Nafizul Islam (CTO),   promising startups in the world
 Limited has become one of   was completing her masters   Bot, Email and Social Media   personalised experience in a   PoshaPets is a complete pet based   by various national and
 the leading software   from IE Business School in   Apps. It can be extremely   single conversation that threads   solution delivered at your   international bodies. It got
 development companies of   Spain. The company was   challenging for companies   together multiple communication   doorstep. Once considered a taboo,   selected in GP Accelerator, the
 our country. The quality   officially launched in 2016;   to engage with their   channels. The platform has   owning pets in Bangladesh has   largest acceleration program in
 and reliability of their   it has been making waves   customers as they   helped numerous Bangladeshi   become very popular. However, pet   Bangladesh powered by Seedstars
 developments have been   in the Bangladeshi ICT   continuously move across   companies to maximise   owners across the country have to   and has been shortlisted for the
 winning over corporate   sector ever since. Besides   various platforms.   utilisation of customer   suffer the brittle support system.   final conference at Startup Jalsa
 Bangladesh and helped   leading Pine Solutions,   Conversely, there is an   engagement through Voice, SMS,   Concurrently, most of them find it   to be held at Dharamshala, India.
 them to snap up some of   Sanjida Farhana is also an   immense amount of data in   and Viber services. Impressively,   very difficult to find verified
 the biggest clients from   educator. She was a faculty   the digital space, which are   WeeReach provides messaging   home-call vets and pet food home   Looking Forward
 diverse sectors. The   at Bangladesh University of   inutile if not analysed. It   solutions to several Bangladeshi   delivery. Some owners also look   In a few years, Pine Solutions
 company’s incredible   Professionals (BUP) before   leads to poor customer   banks. The banking sector of our   for grooming services for their   Limited has become one of the
 success is owed to the   joining North South   service as businesses fail to   country relies heavily on this   pets; all of the services were very   fastest-growing software
 tenacity of providing   University as a part-time   respond to customer   service, as it is the most preferred   limited or non-existent in the   development companies in
 excellence through the   faculty. She is also the   demand in real-time.   medium of communication by   country until now. PoshaPets is a   Bangladesh. They have set a
 adaptation of the latest   winner of the CMO Asia   clients. A large proportion of our   one-stop solution platform that   benchmark for quality and
 technology and insights on   Leadership Award this year.  population do not use   brings hassle-free premium   reliability for customer
 respective industries. Pine   smartphones and have limited   services for your pets. Owners can   engagement solutions in
 Information technology and   Solutions Limited has set   access to the internet; they solely   sign-up and create a profile for   Bangladesh. Their flagship
 business are becoming   the bar high for their   rely on automated messages to   them and their pets and enlist the   products WeeReach and
 inseparably interwoven. It   counterparts by winning   receive their banking information.   required services. The services   PoshaPets have received multiple
 derives the path to   several national and   Therefore, it is playing a crucial   range from making an   international acclamations and
 innovation which is the   international recognition   role in ensuring access to   appointment with an enlisted vet   investors are already lining up to
 path to success in business.   through its flagship   information. Pine Solutions was   to ordering food or grooming   fund the company. The
 Subsequently, Bangladeshi   products WeeReach and   selected as the Best Asia Pacific   services. The blockchain and IoT   Government of Bangladesh is
 companies are increasingly   Poshapets. Pine Solutions   Company in A2P messaging for   based mobile application can be   envisioning a prosperous
 leaning towards ICT   was awarded the Champion   Capacity Global Messaging & SMS   used to find a nearby veterinary,   Bangladesh through the digital
 companies to bring   at the BASIS (Bangladesh   Award. It is the most significant   pet food shop and service. It also   revolution. Pine Solutions
 innovation and efficiency in   Association of Software and   award for messaging solutions   saves aggregate medical history   Limited is a lustrous example of
 their operations. Among the   Information Services)   Location: L ’ ESPRESSO  globally, and they are the only   data of the pet for future   that vision properly executed
 existing Bangladeshi ICT   National Award in research   Bangladeshi company to receive   reference. PoshaPet is also   through innovation and
 companies, Pine Solutions   and development.  this honour.  facilitating real-time pet tracking,   diligence.

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