Page 35 - ICE BUSINESS TIMES December 2019
P. 35

Sanjida
                                                                                            Farhana
                                                                                            Founder & CEO
                                                                                            Pine Solutions Limited




























                                                                                                                                                     WeeReach is an omnichannel
 Limited has been making   Early Years  WeeReach                                                                                                     platform which allows companies
 headlines across the world   Pine Solutions Limited was   Developed by Pine                                                                         to engage with customers across                              allowing the owner access to the
 with their service and   initially founded in 2014 by   Solutions, WeeReach allows                                                                  various platforms. With the help   PoshaPets                 history of complete physical
 innovation.  Sanjida Farhana while she   business entities to engage                                                                                of advanced analytics, it also   Co-founded by Sajida Farhana   activity of the pet. It has been
 In just five years of   was still studying in   with their customers                                                                                creates rich profiles of each   (CEO), Tasneem Islam Arna (COO)   hailed as one of the most
 existence, Pine Solutions   Europe. Sanjida Farhana   through SMS, Voice, Push,                                                                     customer to deliver the ultimate   and Nafizul Islam (CTO),   promising startups in the world
 Limited has become one of   was completing her masters   Bot, Email and Social Media                                                                personalised experience in a   PoshaPets is a complete pet based   by various national and
 the leading software   from IE Business School in   Apps. It can be extremely                                                                       single conversation that threads   solution delivered at your   international bodies. It got
 development companies of   Spain. The company was   challenging for companies                                                                       together multiple communication   doorstep. Once considered a taboo,   selected in GP Accelerator, the
 our country. The quality   officially launched in 2016;   to engage with their                                                                      channels. The platform has     owning pets in Bangladesh has   largest acceleration program in
 and reliability of their   it has been making waves   customers as they                                                                             helped numerous Bangladeshi    become very popular. However, pet   Bangladesh powered by Seedstars
 developments have been   in the Bangladeshi ICT   continuously move across                                                                          companies to maximise          owners across the country have to   and has been shortlisted for the
 winning over corporate   sector ever since. Besides   various platforms.                                                                            utilisation of customer        suffer the brittle support system.   final conference at Startup Jalsa
 Bangladesh and helped   leading Pine Solutions,   Conversely, there is an                                                                           engagement through Voice, SMS,   Concurrently, most of them find it   to be held at Dharamshala, India.
 them to snap up some of   Sanjida Farhana is also an   immense amount of data in                                                                    and Viber services. Impressively,   very difficult to find verified
 the biggest clients from   educator. She was a faculty   the digital space, which are                                                               WeeReach provides messaging    home-call vets and pet food home   Looking Forward
 diverse sectors. The   at Bangladesh University of   inutile if not analysed. It                                                                    solutions to several Bangladeshi   delivery. Some owners also look   In a few years, Pine Solutions
 company’s incredible   Professionals (BUP) before   leads to poor customer                                                                          banks. The banking sector of our   for grooming services for their   Limited has become one of the
 success is owed to the   joining North South   service as businesses fail to                                                                        country relies heavily on this   pets; all of the services were very   fastest-growing software
 tenacity of providing   University as a part-time   respond to customer                                                                             service, as it is the most preferred   limited or non-existent in the   development companies in
 excellence through the   faculty. She is also the   demand in real-time.                                                                            medium of communication by     country until now. PoshaPets is a   Bangladesh. They have set a
 adaptation of the latest   winner of the CMO Asia                                                                                                   clients. A large proportion of our   one-stop solution platform that   benchmark for quality and
 technology and insights on   Leadership Award this year.                                                                                            population do not use          brings hassle-free premium    reliability for customer
 respective industries. Pine                                                                                                                         smartphones and have limited   services for your pets. Owners can   engagement solutions in
 Information technology and   Solutions Limited has set                                                                                              access to the internet; they solely   sign-up and create a profile for   Bangladesh. Their flagship
 business are becoming   the bar high for their                                                                                                      rely on automated messages to   them and their pets and enlist the   products WeeReach and
 inseparably interwoven. It   counterparts by winning                                                                                                receive their banking information.   required services. The services   PoshaPets have received multiple
 derives the path to   several national and                                                                                                          Therefore, it is playing a crucial   range from making an    international acclamations and
 innovation which is the   international recognition                                                                                                 role in ensuring access to     appointment with an enlisted vet   investors are already lining up to
 path to success in business.   through its flagship                                                                                                 information. Pine Solutions was   to ordering food or grooming   fund the company. The
 Subsequently, Bangladeshi   products WeeReach and                                                                                                   selected as the Best Asia Pacific   services. The blockchain and IoT   Government of Bangladesh is
 companies are increasingly   Poshapets. Pine Solutions                                                                                              Company in A2P messaging for   based mobile application can be   envisioning a prosperous
 leaning towards ICT   was awarded the Champion                                                                                                      Capacity Global Messaging & SMS   used to find a nearby veterinary,   Bangladesh through the digital
 companies to bring   at the BASIS (Bangladesh                                                                                                       Award. It is the most significant   pet food shop and service. It also   revolution. Pine Solutions
 innovation and efficiency in   Association of Software and                                                                                          award for messaging solutions   saves aggregate medical history   Limited is a lustrous example of
 their operations. Among the   Information Services)                                                                                                 globally, and they are the only   data of the pet for future   that vision properly executed
 existing Bangladeshi ICT   National Award in research                                                                                               Bangladeshi company to receive   reference. PoshaPet is also   through innovation and
 companies, Pine Solutions   and development.                                                                                                        this honour.                   facilitating real-time pet tracking,   diligence.

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