Page 34 - ICE BUSINESS TIMES December 2019
P. 34

ICT Industry









             Endeavour






             of Excellence











              By Asif Tarafdar


                                                                                                                                                                                                                                                                                  WeeReach is an omnichannel
             Pine Solutions            Limited has been making   Early Years               WeeReach                                                                                                                                                                               platform which allows companies
             Limited is one            headlines across the world   Pine Solutions Limited was   Developed by Pine                                                                                                                                                                to engage with customers across   PoshaPets                   allowing the owner access to the
                                                                                                                                                                                                                                                                                  various platforms. With the help
             of the leading            with their service and    initially founded in 2014 by   Solutions, WeeReach allows                                                                                                                                                        of advanced analytics, it also   Co-founded by Sajida Farhana   history of complete physical
                                       innovation.
                                                                                           business entities to engage
                                                                 Sanjida Farhana while she
             software                  In just five years of     was still studying in     with their customers                                                                                                                                                                   creates rich profiles of each   (CEO), Tasneem Islam Arna (COO)   activity of the pet. It has been
                                                                                                                                                                                                                                                                                                                                                hailed as one of the most
             development               existence, Pine Solutions   Europe. Sanjida Farhana   through SMS, Voice, Push,                                                                                                                                                            customer to deliver the ultimate   and Nafizul Islam (CTO),   promising startups in the world
             companies in              Limited has become one of   was completing her masters   Bot, Email and Social Media                                                                                                                                                       personalised experience in a   PoshaPets is a complete pet based   by various national and
                                                                                                                                                                                                                                                                                                                 solution delivered at your
                                                                                                                                                                                                                                                                                  single conversation that threads
                                       the leading software
             our country               development companies of   from IE Business School in   Apps. It can be extremely                                                                                                                                                          together multiple communication   doorstep. Once considered a taboo,   international bodies. It got
                                                                                           challenging for companies
                                                                 Spain. The company was
             and it is                 our country. The quality   officially launched in 2016;   to engage with their                                                                                                                                                             channels. The platform has     owning pets in Bangladesh has   selected in GP Accelerator, the
                                                                                                                                                                                                                                                                                                                                                largest acceleration program in
             winning over              and reliability of their   it has been making waves   customers as they                                                                                                                                                                    helped numerous Bangladeshi    become very popular. However, pet   Bangladesh powered by Seedstars
                                                                                                                                                                                                                                                                                                                 owners across the country have to
                                                                                                                                                                                                                                                                                  companies to maximise
             the                       developments have been    in the Bangladeshi ICT    continuously move across                                                                                                                                                               utilisation of customer        suffer the brittle support system.   and has been shortlisted for the
                                       winning over corporate
                                                                                           various platforms.
             Bangladeshi               Bangladesh and helped     sector ever since. Besides   Conversely, there is an                                                                                                                                                             engagement through Voice, SMS,   Concurrently, most of them find it   final conference at Startup Jalsa
                                                                 leading Pine Solutions,
             ICT sector with           them to snap up some of   Sanjida Farhana is also an   immense amount of data in                                                                                                                                                           and Viber services. Impressively,   very difficult to find verified   to be held at Dharamshala, India.
             their                     the biggest clients from   educator. She was a faculty   the digital space, which are                                                                                                                                                      WeeReach provides messaging    home-call vets and pet food home   Looking Forward
                                                                                                                                                                                                                                                                                                                 delivery. Some owners also look
                                                                                                                                                                                                                                                                                  solutions to several Bangladeshi
                                       diverse sectors. The
             innovations.              company’s incredible      at Bangladesh University of   inutile if not analysed. It                                                                                                                                                        banks. The banking sector of our   for grooming services for their   In a few years, Pine Solutions
                                                                 Professionals (BUP) before
                                                                                           leads to poor customer
                                       success is owed to the    joining North South       service as businesses fail to                                                                                                                                                          country relies heavily on this   pets; all of the services were very   Limited has become one of the
                                                                                                                                                                                                                                                                                                                                                fastest-growing software
                                       tenacity of providing     University as a part-time   respond to customer                                                                                                                                                                  service, as it is the most preferred   limited or non-existent in the   development companies in
                                       excellence through the    faculty. She is also the   demand in real-time.                                                                                                                                                                  medium of communication by     country until now. PoshaPets is a   Bangladesh. They have set a
                                       adaptation of the latest   winner of the CMO Asia                                                                                                                                                                                          clients. A large proportion of our   one-stop solution platform that   benchmark for quality and
                                       technology and insights on   Leadership Award this year.                                                                                                                                                                                   population do not use          brings hassle-free premium     reliability for customer
                                       respective industries. Pine                                                                                                                                                                                                                smartphones and have limited   services for your pets. Owners can   engagement solutions in
             Information technology and   Solutions Limited has set                                                                                                                                                                                                               access to the internet; they solely   sign-up and create a profile for   Bangladesh. Their flagship
             business are becoming     the bar high for their                                                                                                                                                                                                                     rely on automated messages to   them and their pets and enlist the   products WeeReach and
             inseparably interwoven. It   counterparts by winning                                                                                                                                                                                                                 receive their banking information.   required services. The services   PoshaPets have received multiple
             derives the path to       several national and                                                                                                                                                                                                                       Therefore, it is playing a crucial   range from making an     international acclamations and
             innovation which is the   international recognition   Pine Solutions was selected as the                                                                                                                                                                             role in ensuring access to     appointment with an enlisted vet   investors are already lining up to
             path to success in business.   through its flagship   Best Asia Pacific Company in A2P                                                                                                                                                                                information. Pine Solutions was   to ordering food or grooming   fund the company. The
             Subsequently, Bangladeshi   products WeeReach and                                                                                                                                                                                                                    selected as the Best Asia Pacific   services. The blockchain and IoT   Government of Bangladesh is
             companies are increasingly   Poshapets. Pine Solutions    messaging for Capacity Global                                                                                                                                                                              Company in A2P messaging for   based mobile application can be   envisioning a prosperous
             leaning towards ICT       was awarded the Champion     Messaging & SMS Award. It is the                                                                                                                                                                              Capacity Global Messaging & SMS   used to find a nearby veterinary,   Bangladesh through the digital
             companies to bring        at the BASIS (Bangladesh              most significant award for                                                                                                                                                                            Award. It is the most significant   pet food shop and service. It also   revolution. Pine Solutions
             innovation and efficiency in   Association of Software and   messaging solutions globally, and                                                                                                                                                                       award for messaging solutions   saves aggregate medical history   Limited is a lustrous example of
             their operations. Among the   Information Services)                                                                                                                                                                                                                  globally, and they are the only   data of the pet for future   that vision properly executed
             existing Bangladeshi ICT   National Award in research       they are the only Bangladeshi                                                                                                                                                                            Bangladeshi company to receive   reference. PoshaPet is also   through innovation and
             companies, Pine Solutions   and development.             company to receive this honour.                                                                                                                                                                             this honour.                   facilitating real-time pet tracking,   diligence.
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