Page 30 - IBT December 2020
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now would like to work                 top as the best commercial       special incentives should be                          Q. What's your thoughts                                                Q. Considering all the
             harder to give the stylish life        building of the country. It’s    introduced for moving into new                        on the recent DAP                                                      advancements, what's
             they all aspire to have.               noteworthy, a lot of time,       areas like Purbachal, Bosila,                         recommendations?                                                       your take on the future of
             Imagine a 650 square stylish           consumers wrongly perceive       Keranigonj, etc. which are spacious                   A. Irony at its best, our 2013 DAP                                     our real estate sector?
             apartment for a young couple           something affordable to be cheap.   and yet to be infested with urban                  is yet to be implemented. As far                                       A. When it comes to technological
             with 30% down payment and              That's not what we are offering   infrastructures; and this can be                     as I know, urban planning think                                        advancement, I have already
             only 35,000 BDT per month!             here. We want to make sure that   done if the government promotes                      tanks have already rejected the                                        mentioned that Japanese
             The response is phenomenal.            what we deliver is value for the   good schools, colleges, hospitable                  recent recommendations made by                                         philosophy in design is something
             Be it a single parent or a             money. And needless to say, the   special commuting facilities, public                 DAP. Even as a simple citizen, I                                       we aspire to implement. Innovation
             young corporate who dreams             properties that we make are      transportations like intra-city train                 wonder why do we make policies                                         has been at the core of our decision
             of bringing his family to              timeless hence appreciated       service or metro rail coupled with                    which are not welcomed by                                              making and this is why there are
             Dhaka and living in their              irrespective of market changes.   interest and registration incentive .                industry exponents and                                                 many amenities which Rangs
             own apartment-our schemes                                               However, before doing that, the                       academicians? If we talk about                                         pioneered in the industry. Now if
             would suit all these people's          Q. At present, the interest      government first needs to identify                    nation building, policies should                                       you ask businesswise, what I
             needs. Eventually we will              rate on home loans               the thrust areas for new real estate                  be as such that has rationale for                                      believe is that the market impacts
             come up with housing                   ranges from 9 per cent to        setups. We all know along with                        everyone to appreciate it. Then it                                     those who are not reliable. For a
             schemes that are affordable            11 per cent. What sort of        REHAB, the government is                              needs to be communicated                                               company like ours, which has the
             to people whereby they would           facilitating services can        planning to do a new Detailed Area                    through proper channels, and                                           name, fame and trust of our
             be able to own a property at a         the government extend to         Plan (DAP) for Dhaka city with an                     eventually implemented by                                              esteemed customers, weathering
             cost of rental. Rangs                  the real estate sector to        aim to make it more livable. The                      engaging all the stakeholders. We                                      the economic downturn is easily
             Properties has also branched           ensure its sustainability        DAP should enumerate enough                           hear a lot about demolishing the                                       possible. This is why we didn't
             out in Chattogram and are              and profitability?                transparency and attainable                           old, ragged buildings of Old                                           have to pull down our prices to stay
             among the top real estates in          A. Two things need to be done to   outcomes so that investors and                      Dhaka and building multistoried                                        afloat during this unprecedented
             the port city.                         combat this. I have been preaching   movers alike feel confident about                 ones. Sounds like a big plan but                                       crisis. Much of this success owes to
                                                    almost on all forums that for first   it. There is no doubt about the fact             what about the transportation?                                         the confidence and trust that our
 motorbikes in Bangladesh.   Q. You mentioned       time homeowners' sake, the       that all these new areas will need                    Who would take care of the                                             founder Abdur Rouf Chowdhury
 Having said that, if one has to   about Rang's vision to   government should fix the interest   schools, hospitals and markets for        bedraggled roads of that part of                                       and his son Romo Rouf Chowdhury
 point out one enterprise that can   offer affordable   rate at 6% with a repayment period   people's everyday needs. We pledge              the city which could have been a                                       earned and sustained over a period
 be considered to be the crowning   stylish apartments.   of 15 years. And at the same time,   to the government to be the                 wonderful destination for                                              of four decades. A company which
 Q. Can you please share   glory of the Rangs empire, then   Would you like to       facilitator of this if the government                 heritage tourism? Nevertheless, I                                      keeps delivering the best products
 the RPL's legacy in   that would be our real estate   elaborate upon it?            can support and ensure to provide                     strongly believe the concerned          estate is about making spaces   and the promises irrespective of all
 building the nation?  business. The credit goes to Romo   A. I take pride in being a part   special lands to best educational             ministries have all the right           which are livable and useful to   conditions is sure to thrive. Having
                                                                                                                                                                                   common mass from different walks
 A. Rangs Properties Limited’s   Rouf Chowdhury, the group   of this conglomerate because   institutes and hospitals so that               intentions to give the city a           of life. We have made studio   said that, to conclude, I would like
 journey started two decades ago.   managing director, who's vision   when it comes to style, we   they can set up infrastructure,         much-needed facelift but some           apartments keeping in mind of the   to remind the policy makers and
 Over the time, the company   and focus has been on it since day   consider ourselves as the   which eventually will lure people           key decisions made by them              empty nesters, newly married,   readers that Dhaka is going to see
 managed to strike praiseworthy   one. Carrying the legacy of his   brands. Thus, with sheer   design leader much to the   to move to those localities. We   seem arbitrary and not   small families and the budgeted   a population surge resulting in a
 success as one of the key business   father, Abdur Rouf   dedication, attention to details   likes of global brands like   need policies in places which will   well-thought. This is why   families. The beauty of our   rise of the demand for houses. It’s
 units to one of the largest   Chowdhury-one of the   and dynamic strategy, we have   Apple, Mercedes or a Mont   not restrict but incentivize the   engaging with the stakeholders,   enterprise is we have set   a global phenomenon. This is why
 conglomerates, boasting some of   torchbearers of Bangladesh’s   been contributing in nation   Blanc. If you are aware of the   There are 242 industries,   growth of the sector as well as the   hearing about their demand and   decade-long goals. Such practices   a conducive policy that’s
 the best real estate projects of the   private sector-led growth, Romo   building since our inception. As   clean and free flowing nature   city which is teeming with 20   vision will make the job easier   are scarce in the real estate sector.   sustainable and scalable and that
 country. What makes Rangs stand   has managed to cement the   the country is going to become a   of Japanese building design,   directly or indirectly   million people at the moment. Our   and the outcomes more   Our philosophy is to plan before   helps with the establishment of
 apart from its contemporaries is   company's growth with   middle income one soon, we have   you would see that we are   associated with the sector   extraordinary success in the RMG   business-friendly and holistic.  we make it. Speaking of our   basic need infrastructures, can take
 the diversified business portfolio.   resounding aplomb.   a new vision: to give homes to   coupling the same philosophy   sector was due to the policy and                       Courtyard, it is planned in a way   us to the next level of growth. Last
 Starting from real estate,   What started in the 70’s as a   those who couldn't even dream of   with the sophistication of   and all home-grown. Our   incentive support they have   Q. Rangs has launched   that it is affordable to many   but not least, as the government
 automotive, motorcycle   daunting dream has now taken a   having one. We all know how   British elegance. Those who   sector provides 7-8% of   enjoyed from the government, time   the first ever studio   different groups of clients. Even for   encourages PPP, we want to
 manufacturing, electronics   beautiful shape and in the able   expensive a city like Dhaka is!   have stepped into any Rangs   and again. If you look at the real   apartments, which are   couples who are old and want to   propagate the idea of 5Ps, that is
 manufacturing, fishing to   hands of Romo Rouf Chowdhury,   Affording a dream home at the   Property would have no   GDP of the country. To   estate sector, it has the most   speculated to be in high   spend their retirement period   Public Private Partnership in Policy
 banking and insurance, we have   the company is now aiming to   cost of 50 lac BDT or less may   qualms in saying that they   grow further, we must   complex supply chain. There are   demand right now.   without any hassle, the   Preparation.
 stepped foot in sectors which not   make the lives of all walks of   seem utopian to many but we are   have experienced uniqueness   242 industries, directly or   What's your take on the   accessibility of the property to the   Once we can materialize this 5P in
 only contributed immensely in the   people better. If you look at a   planning to make it happen.   in design. In simple words,   become a part of the   indirectly associated with the   future of this?  main road as well as to the   a holistic manner, nothing can stop
 national exchequer but also   Suzuki motorbike, this is the most   our design philosophy is   discussion which   sector and all home-grown. Our   A. We dream of an inclusive     Evercare Hospital, made it a   us in continuing as the growth
 created thousands of   stylish vehicle in the most   Q. Are you targeting   simplistic and functional   sector provides 7-8% of GDP of the   growth of this nation and are        wonderful option. We are even   frontier to becoming the next
 employments. I must mention our   affordable price among its peers.   towards a new client   with an open plan design.   eventually decides the fate   country. To grow further, we must   working in line with that dream.   putting resident doctors. There are   economic superpower in South East
 stupendous success in the   Again, Honda is probably the   base?  Historically speaking, Rangs   of the sector and I hope   become a part of the discussion   This is why, real estate business   facilities for senior citizens so that   Asia and eventually to Asia. As
 automobile sector ranging from   most affordable luxury car with a   A. Bangladesh's burgeoning   built the first condominium   which eventually decides the fate   for us is not only about making   they don't suffer unnecessary   Rangs, not only dreams big but
 Mercedes Benz, Honda,   premium style. Echoing the same   consumer base owes much to the   in Gulshan, Dhaka. From an   REHAB and RAJUK and all   of the sector and I hope REHAB   stylish apartments. We also build   age-related accidents, which many   also makes it happen. That’s
 Mitsubishi, to more recent MG,   success in the real estate sector,   ever-expanding middle-class   architectural aesthetic point   other associated bodies   and RAJUK and all other   buildings which are providing   abroad-living citizens would want   echoing the rigidity and
 Mahindra, FUSO, JMC. In   we have branded ourselves as   group. This is why veering our   of view, Rangs Babylonia,   associated bodies would listen to   services in healthcare, finance,   to avail. The apartments are fully   flamboyance Bangladesh is
 addition, we are producing Suzuki   affordable luxury among all other   sight from the premium sector; we   location in Tejgaon can easily   would listen to our pledges.  our pledges.   education and many more. Real   furnished too.  showing to the world.


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