Page 29 - IBT December 2020
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now would like to work                 top as the best commercial      special incentives should be                          Q. What's your thoughts                                                Q. Considering all the
                                                                                                                                           harder to give the stylish life        building of the country. It’s   introduced for moving into new                        on the recent DAP                                                      advancements, what's
                                                                                                                                           they all aspire to have.               noteworthy, a lot of time,      areas like Purbachal, Bosila,                         recommendations?                                                       your take on the future of
                                                                                                                                           Imagine a 650 square stylish           consumers wrongly perceive      Keranigonj, etc. which are spacious                   A. Irony at its best, our 2013 DAP                                     our real estate sector?
                                                                                                                                           apartment for a young couple           something affordable to be cheap.   and yet to be infested with urban                 is yet to be implemented. As far                                       A. When it comes to technological
                                                                                                                                           with 30% down payment and              That's not what we are offering   infrastructures; and this can be                    as I know, urban planning think                                        advancement, I have already
                                                                                                                                           only 35,000 BDT per month!             here. We want to make sure that   done if the government promotes                     tanks have already rejected the                                        mentioned that Japanese
                                                                                                                                           The response is phenomenal.            what we deliver is value for the   good schools, colleges, hospitable                 recent recommendations made by                                         philosophy in design is something
                                                                                                                                           Be it a single parent or a             money. And needless to say, the   special commuting facilities, public                DAP. Even as a simple citizen, I                                       we aspire to implement. Innovation
                                                                                                                                           young corporate who dreams             properties that we make are     transportations like intra-city train                 wonder why do we make policies                                         has been at the core of our decision
                                                                                                                                           of bringing his family to              timeless hence appreciated      service or metro rail coupled with                    which are not welcomed by                                              making and this is why there are
                                                                                                                                           Dhaka and living in their              irrespective of market changes.   interest and registration incentive .               industry exponents and                                                 many amenities which Rangs
                                                                                                                                           own apartment-our schemes                                              However, before doing that, the                       academicians? If we talk about                                         pioneered in the industry. Now if
                                                                                                                                           would suit all these people's          Q. At present, the interest     government first needs to identify                    nation building, policies should                                       you ask businesswise, what I
                                                                                                                                           needs. Eventually we will              rate on home loans              the thrust areas for new real estate                  be as such that has rationale for                                      believe is that the market impacts
                                                                                                                                           come up with housing                   ranges from 9 per cent to       setups. We all know along with                        everyone to appreciate it. Then it                                     those who are not reliable. For a
                                                                                                                                           schemes that are affordable            11 per cent. What sort of       REHAB, the government is                              needs to be communicated                                               company like ours, which has the
                                                                                                                                           to people whereby they would           facilitating services can       planning to do a new Detailed Area                    through proper channels, and                                           name, fame and trust of our
                                                                                                                                           be able to own a property at a         the government extend to        Plan (DAP) for Dhaka city with an                     eventually implemented by                                              esteemed customers, weathering
                                                                                                                                           cost of rental. Rangs                  the real estate sector to       aim to make it more livable. The                      engaging all the stakeholders. We                                      the economic downturn is easily
                                                                                                                                           Properties has also branched           ensure its sustainability       DAP should enumerate enough                           hear a lot about demolishing the                                       possible. This is why we didn't
                                                                                                                                           out in Chattogram and are              and profitability?               transparency and attainable                           old, ragged buildings of Old                                           have to pull down our prices to stay
                                                                                                                                           among the top real estates in          A. Two things need to be done to   outcomes so that investors and                     Dhaka and building multistoried                                        afloat during this unprecedented
                                                                                                                                           the port city.                         combat this. I have been preaching   movers alike feel confident about                ones. Sounds like a big plan but                                       crisis. Much of this success owes to
                                                                                                                                                                                  almost on all forums that for first   it. There is no doubt about the fact            what about the transportation?                                         the confidence and trust that our
 motorbikes in Bangladesh.                                                                                                                 Q. You mentioned                       time homeowners' sake, the      that all these new areas will need                    Who would take care of the                                             founder Abdur Rouf Chowdhury
 Having said that, if one has to                                                                                                           about Rang's vision to                 government should fix the interest   schools, hospitals and markets for               bedraggled roads of that part of                                       and his son Romo Rouf Chowdhury
 point out one enterprise that can                                                                                                         offer affordable                         rate at 6% with a repayment period   people's everyday needs. We pledge               the city which could have been a                                       earned and sustained over a period
 be considered to be the crowning                                                                                                          stylish apartments.                    of 15 years. And at the same time,   to the government to be the                      wonderful destination for                                              of four decades. A company which
 Q. Can you please share   glory of the Rangs empire, then                                                                                 Would you like to                                                      facilitator of this if the government                 heritage tourism? Nevertheless, I                                      keeps delivering the best products
 the RPL's legacy in   that would be our real estate                                                                                       elaborate upon it?                                                     can support and ensure to provide                     strongly believe the concerned          estate is about making spaces   and the promises irrespective of all
 building the nation?  business. The credit goes to Romo                                                                                   A. I take pride in being a part                                        special lands to best educational                     ministries have all the right           which are livable and useful to   conditions is sure to thrive. Having
                                                                                                                                                                                                                                                                                                                common mass from different walks
 A. Rangs Properties Limited’s   Rouf Chowdhury, the group                                                                                 of this conglomerate because                                           institutes and hospitals so that                      intentions to give the city a           of life. We have made studio   said that, to conclude, I would like
 journey started two decades ago.   managing director, who's vision                                                                        when it comes to style, we                                             they can set up infrastructure,                       much-needed facelift but some           apartments keeping in mind of the   to remind the policy makers and
 Over the time, the company   and focus has been on it since day                                                                           consider ourselves as the                                              which eventually will lure people                     key decisions made by them              empty nesters, newly married,   readers that Dhaka is going to see
 managed to strike praiseworthy   one. Carrying the legacy of his   brands. Thus, with sheer                                               design leader much to the                                              to move to those localities. We                       seem arbitrary and not                  small families and the budgeted   a population surge resulting in a
 success as one of the key business   father, Abdur Rouf   dedication, attention to details                                                likes of global brands like                                            need policies in places which will                    well-thought. This is why               families. The beauty of our    rise of the demand for houses. It’s
 units to one of the largest   Chowdhury-one of the   and dynamic strategy, we have                                                        Apple, Mercedes or a Mont                                              not restrict but incentivize the                      engaging with the stakeholders,         enterprise is we have set      a global phenomenon. This is why
 conglomerates, boasting some of   torchbearers of Bangladesh’s   been contributing in nation   MASHID                                     Blanc. If you are aware of the                                         growth of the sector as well as the                   hearing about their demand and          decade-long goals. Such practices   a conducive policy that’s
 the best real estate projects of the   private sector-led growth, Romo   building since our inception. As                                 clean and free flowing nature                                          city which is teeming with 20                         vision will make the job easier         are scarce in the real estate sector.   sustainable and scalable and that
 country. What makes Rangs stand   has managed to cement the   the country is going to become a   RAHMAN                                   of Japanese building design,                                           million people at the moment. Our                     and the outcomes more                   Our philosophy is to plan before   helps with the establishment of
 apart from its contemporaries is   company's growth with   middle income one soon, we have   Managing Director                            you would see that we are                                              extraordinary success in the RMG                      business-friendly and holistic.         we make it. Speaking of our    basic need infrastructures, can take
 the diversified business portfolio.   resounding aplomb.   a new vision: to give homes to   Rangs Properties Limited                      coupling the same philosophy                                           sector was due to the policy and                                                              Courtyard, it is planned in a way   us to the next level of growth. Last
 Starting from real estate,   What started in the 70’s as a   those who couldn't even dream of                                             with the sophistication of                                             incentive support they have                           Q. Rangs has launched                   that it is affordable to many   but not least, as the government
 automotive, motorcycle   daunting dream has now taken a   having one. We all know how                                                     British elegance. Those who                                            enjoyed from the government, time                     the first ever studio                    different groups of clients. Even for   encourages PPP, we want to
 manufacturing, electronics   beautiful shape and in the able   expensive a city like Dhaka is!                                            have stepped into any Rangs                                            and again. If you look at the real                    apartments, which are                   couples who are old and want to   propagate the idea of 5Ps, that is
 manufacturing, fishing to   hands of Romo Rouf Chowdhury,   Affording a dream home at the                                                 Property would have no                                                 estate sector, it has the most                        speculated to be in high                spend their retirement period   Public Private Partnership in Policy
 banking and insurance, we have   the company is now aiming to   cost of 50 lac BDT or less may                                            qualms in saying that they                                             complex supply chain. There are                       demand right now.                       without any hassle, the        Preparation.
 stepped foot in sectors which not   make the lives of all walks of   seem utopian to many but we are                                      have experienced uniqueness                                            242 industries, directly or                           What's your take on the                 accessibility of the property to the   Once we can materialize this 5P in
 only contributed immensely in the   people better. If you look at a   planning to make it happen.                                         in design. In simple words,                                            indirectly associated with the                        future of this?                         main road as well as to the    a holistic manner, nothing can stop
 national exchequer but also   Suzuki motorbike, this is the most                                                                          our design philosophy is                                               sector and all home-grown. Our                        A. We dream of an inclusive             Evercare Hospital, made it a   us in continuing as the growth
 created thousands of   stylish vehicle in the most   Q. Are you targeting                                                                 simplistic and functional                                              sector provides 7-8% of GDP of the                    growth of this nation and are           wonderful option. We are even   frontier to becoming the next
 employments. I must mention our   affordable price among its peers.   towards a new client                                                with an open plan design.                                              country. To grow further, we must                     working in line with that dream.        putting resident doctors. There are   economic superpower in South East
 stupendous success in the   Again, Honda is probably the   base?                                                                          Historically speaking, Rangs                                           become a part of the discussion                       This is why, real estate business       facilities for senior citizens so that   Asia and eventually to Asia. As
 automobile sector ranging from   most affordable luxury car with a   A. Bangladesh's burgeoning                                           built the first condominium                                            which eventually decides the fate                     for us is not only about making         they don't suffer unnecessary   Rangs, not only dreams big but
 Mercedes Benz, Honda,   premium style. Echoing the same   consumer base owes much to the                                                  in Gulshan, Dhaka. From an                                             of the sector and I hope REHAB                        stylish apartments. We also build       age-related accidents, which many   also makes it happen. That’s
 Mitsubishi, to more recent MG,   success in the real estate sector,   ever-expanding middle-class                                         architectural aesthetic point                                          and RAJUK and all other                               buildings which are providing           abroad-living citizens would want   echoing the rigidity and
 Mahindra, FUSO, JMC. In   we have branded ourselves as   group. This is why veering our                                                   of view, Rangs Babylonia,                                              associated bodies would listen to                     services in healthcare, finance,        to avail. The apartments are fully   flamboyance Bangladesh is
 addition, we are producing Suzuki   affordable luxury among all other   sight from the premium sector; we                                 location in Tejgaon can easily                                         our pledges.                                          education and many more. Real           furnished too.                 showing to the world.


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