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HomeFeaturesThe Ingenious Intruder

SUZUKI CATERING TO THE BOOMING RIDER-CULTURE 

DESIGNED FOR COMFORT
Generally, cruiser bikes have a classic look and style and are not normally like standard bikes. Cruiser bike tends to have a lower seat height, higher handlebars, and a more laid back riding position. On a cruiser you’re a little more leaned back rather than sitting straight up, your legs are straighter out instead of more underneath you, your handlebars are wider setting your hands wider apart.

HEIGHTS OF HERITAGE
In the cruiser segment, Suzuki Bangladesh – Rancon Motorbikes Limited serves only one model that is Suzuki INTRUDER 150cc. The unique luxurious style, comfortable seating position and the modern Anti-lock Braking System (ABS) stand out in this modern cruiser from other cruiser bikes.
Intruder offers a perfect combination of modern styling, features, and performance. The Intruder will further establish Suzuki in the premium cruiser segment by giving you unique exposure to Suzuki’s international intruder heritage.

REJOICING RIDERS AND TOURERS
Suzuki is targeting the customer segment who maintains an elite, rugged and luxurious lifestyle with a preference for a stylish and comfortable motorbike. The intruder has received a massive response after its launching in Bangladesh mostly among the touring group/riders.

POISED WITH PROMISE
Suzuki is approaching in a unique way towards the establishment of this cruiser bike. As this bike targets a premium group of a segment, they are approaching them with supreme facilities in premium places like resorts, restaurants, etc. Extra privileges are afforded in locations where the target consumers have their footfall. Focusing on the Touring group or riders will be one of Suzuki’s key focus from a marketing perspective.

CREATING A RIDER-CULTURE
Suzuki riders are spread out across the country. The global attitude towards touring one’s own country on a bike has permeated our countrymen too, and Suzuki Intruder caters to this desire to explore. Suzuki encourages the thrill and sense of adventure of navigating different terrains which is why Suzuki Intruder is available across every dealership in Bangladesh.

Written by

Marjiya Ahmed is a literature student whose world is incomplete without music. Besides for listening to her favorite tracks, she fancies poetry

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