Apex’s latest athleisure collection SPRINT is a brand that is looking to improve the living standards of city dwellers by promoting an active, healthier lifestyle
TOWARDS HEALTHIER HORIZONS
The inspiration behind the collection SPRINT is to inspire people to lead a healthy life. SPRINT wants to be the sputnik of those who want to lead that life. The collection has both performance and lifestyle products. Besides shoes, SPRINT also launched its apparel segment. Nowadays, people want to have a healthy lifestyle, they walk, they run on their own to maintain a healthy lifestyle. Sportswear of Sprint compliments them to be the hero to explore new horizons.
TAP INTO YOUR INNER POTENTIAL
Apex has several brands, each and every brand talks about different stories. The stories of people in our daily lives. SPRINT also has its own story that says people to ignite their inner spark, to ignite their potential. Even though Bangladesh is not seen as a very athletic country based on achievements in the sports arena, but in the midst of this stereotyping, we see numerous individual and collective achievements from places we do not even consider. SPRINT is here to motivate such practices, and applaud all the Mabia Akhters, Jamal Bhuyans, Mohammad Ismails and Johans who have made us proud while being an underdog.
Through their campaign, they want to inspire all the hidden talents to keep trying and ignite the consumer’s inner potential to reach the highest stages, because they can! In SPRINT activewear collection, customers can find products which complement running, cycling, workouts and any other indoor and outdoor sports enthusiasm.
AN EXAMPLE OF SUSTAINABILITY
Apex, as a parent company, takes sustainability very seriously. They make sure all the materials are sourced responsibly. They have rigorous processes placed to maintain that all materials are produced through environmentally friendly production processes and manufacturing processes are maintained at the highest level of compliance.
INSPIRING A GENERATION
Sprint is an athleisure brand which promotes a healthy lifestyle and having a diversified range of products for people of all age and size. But the consumer who is self-motivating, inspirational, committed and explorer are the prime target group of SPRINT.
The reception that Sprint received after its relaunch is enormous. People have connected with the brand’s communication and are inspired to do their best.
A BRAND FOR THE BOLD
SPRINT’s strategic route for relaunching was to create brand association with the customers through the promotion of remarkable achievements by local sports personnel and unorthodox professionals who have made it to the top by crossing all hurdles to chase their dreams. They have also connected with a lot of social influencers to reach to the youth population to inspire them to Ignite The Spark with their finger sign campaign, which has resulted in a high recall for the brand.
Activation has been done recently where customers could participate in a simple challenge to ignite their spark and win a chance to meet SPRINT’s brand ambassador Jamal Bhuyan.
They have also been a long time supporter of Dhaka Half Marathon and have seen a great response from the participants in the event and appraisals for the overall campaign.
In the pipeline, SPRINT is full of stunning collections that customers can look forward to. SPRINT dives into the sports segment which indicates different sports based sportswear having smooth performance. Apex’s SPRINT intends to provide customers with all kinds of products to support their active lifestyle.