A fresh new palette adorns the country’s leading paint solution manufacturer Berger Paints Bangladesh (BPBL)’s brand identity, as the eminent model and actress Jaya Ahsan officially pairs up as the Ambassador for its Luxury Silk Product. An event held recently with the presence of the femme sensation, as well as higher officials from Berger, has sealed the news that Jaya is going to be associated as Berger’s Luxury Silk Product face in various campaigns, engagement sessions, and other promotional activities for the next 2 years.
Mohsin Habib Chowdhury, Senior General Manager, Sales & Marketing, Berger Paints Bangladesh, AKM Sadeque Nawaj, General Manager, Marketing, Berger Paints Bangladesh & Muneer Ahmed Khan, Managing Director & Creative Chief, Unitrend Limited were present during the signing ceremony.
Teaming with Berger, the eminent celebrity shall participate in various interesting campaigns and activities. Hence, the popular Berger Luxury Silk products will now gain an even better appeal to the customers.
Jaya Ahsan also seemed to be gleeful regarding the partnership. “Berger is undoubtedly one of the few brands in Bangladesh which do not require any introduction to customers. I am delighted to have the opportunity to represent one such acknowledged brand and hopeful that this will bring me newer fan engagement experiences to cherish lovingly,” she said.
Mohsin Habib Chowdhury, Senior General Manager, Sales & Marketing of Berger Paints Bangladesh said, “It is our pleasure to have such a wonderful personality like Jaya Ahsan promoting the slogans of Berger Luxury Silk Products. Her acceptance and integrity are as alluring as her acting prowess, which Berger believes, must add a new flair to its brand value and market presence.”
About Berger Paints Bangladesh Ltd.
Berger Paints Bangladesh Limited started its journey long back in 1970. Berger Paints Bangladesh Limited is headquartered in Dhaka, with 14 strategically located sales depots, 16 Flagship Experience Zone outlets, 15 Franchisees across the nation, and two factories in Dhaka and Chittagong. With an employee strength of about 1000 and a countrywide distribution network of above 3000 dealers, Berger is admired as a forerunner in the sector with a vibrant portfolio of paints. With more than 250 years of rich heritage, Berger has evolved and transformed itself into becoming the leading paint solution provider in the country with a diversified product range that caters to all painting needs and also provides unparalleled services. This heritage is the guarantee of excellence and trustworthiness and is carried proudly by all Berger products. Berger Paints has awarded 9 years in a row as the best paint brand of Bangladesh – Berger Paints Bangladesh Limited is one of the oldest names in the paint industry, yet, it is one of the most technologically progressive companies in the country. It is constantly determined towards revolutionizing superior quality products and services with a steadfast track record of being one of the fastest developing paint companies in the country.