How big is a billion? If a billion kids made a human tower, they would stand up past the moon. If you sat down to count from one to one billion, you would be counting for 95 years. If you found a goldfish bowl large enough hold a billion goldfish, it would be as big as a stadium. A billion hours ago our ancestors were living in the Stone Age.
In a single month G&R is now serving over a billion ads across more than 5 thousand Bangladeshi websites and apps.
We’re witnessing a phenomenal growth in internet audiences in last few quarters. This also persuading more businesses to go online. More people are now using the internet to make purchases through e-commerce portals. Serving 1 billion ads in one month is a milestone for G&R and a pragmatic step towards achieving its goal to make the internet more meaningful in Bangladesh – for general audiences, content creators, publishers and advertisers.
As per G&R’s insight, 51 million local internet users are visiting local websites at least once in a month. The strongest part is, at least 60% of them could be considered as regular users as they go online multiple times in a week.
Mobile is the strongest arm of G&R here. According to their data, around 72% of those 51 million local internet users are browsing from their mobile device. This is huge number. These are the users who interact and engage with the content most.
Another batch of 14 million users are living abroad and visiting our local websites. Only G&R can offer the maximum reach to target this most active internet audiences.
“The phenomenal inventory growth of G&R clearly demonstrates that local publishers increasingly value the unique advertising technology solutions that we provide”, said Ayub Shahrear, Head of Partnerships. “We think that, especially in an extremely challenging macroeconomic digital environment, we are perfectly positioned to continue to meet this need for an ever expanding number of publishers”, he added.
It is an exciting time for online advertising in Bangladesh. This growth in local internet usage means that more people from diverse interests and demographics are coming online every day. For advertisers, it means finer reach to their target audience. This shows that it is high time to transform our marketing thinking towards the digital arena.
