Alesha Mart has entered the digital arena with a mission to reshape industry standards and keep customers satisfied
The newly minted, Aleshamart.com is an online commercial transaction platform. They began their operations with a simple goal – to make lives easier with a vision to introduce the perks of online shopping without any barriers. They have taken up the mantle to empower people in order to solve and simplify their daily needs. The platform also provides medicine delivery service, hefty discounts, attractive membership package, digital payment convenience of buying grocery products on credit, work opportunities for the freelancers and a platform for small entrepreneurs to export local products. With the aim of ensuring an easy and hassle-free online shopping experience to customers and providing the fastest delivery at customers’ doorstep, Alesha Mart offers a variety of products and services to meet the market demand of the emerging digital e-commerce industry.
An e-commerce brand under Alesha Holdings Ltd., Alesha Mart opened its digital doors on 1 January 2020. It was launched at a time when online sales experienced an exponential growth due to people opting for home deliveries in order to escape the clutches of the lethal virus. The e-commerce sector is booming in this new ground breaking era of digitalization in Bangladesh. Alesha Mart launched its platform just in time to nab a slice of the rapidly expanding market, ensuring customers with faster delivery and quality products to meet the market demand. Following the rapid uptake in digitalization, many foreign brands made their foray into Bangladesh to mark their domain in the e-commerce sector. Alesha Mart, being a locally grown platform, has taken up the initiative to cater to local demands with local products.
Aleshamart.com is a new generation e-commerce site decorated with customized facilities and services to ensure basic human needs are met in a timely fashion. The platform is fitted with the finest technology geared towards offering a personalized experience to every member. They have designed their own delivery system which is currently the country’s only 24/7 delivery system. Alesha Mart has introduced some of the finest technology and customizable search tools to ensure customers can personalize their search according to their desires. They have also been the pioneers in introducing open auctions which covers a wide range of categories and hobbies, reiterating their commitment to customer satisfaction. Alesha Mart is connected, passionate and fully capable of delivering customers with the value they seek.
ENTERING THE E-COMMERCE MARKET
Alesha Mart is a promising new entrant in the e-commerce landscape. With the pandemic accelerating digital penetration, the e-commerce platform has carved a slice of the digital pie for themselves. Currently, the total market size of this industry is BDT 16,000 crore and in terms of e-commerce revenues, Bangladesh ranks in the 46th position in global ranking according to a study by the German online portal, Statista. Around 80,000 families avail online services from various e-commerce sites every day. According to Bangladesh E-Commerce Association (e-Cab), during the COVID-19 pandemic, the growth of the e-commerce sector has been revolutionary. In comparison with the previous period, the growth of online sales increased by 70% to 80% and every year the sector nearly doubles. A recent report sourced from Bangladesh Bank shows that there is an upward trend in the transaction amount of the e-commerce sector of Bangladesh every month. In June 2020 the transaction amount stood at BDT 491.4 crore which increased to BDT 640.4 crore in July 2020. Accelerating digital penetration is also accelerating competition and the market is getting overly saturated. The issue which arises is that in comparison to the digitally robust new entrants, the logistical facilities fall short as they are not compatible or up to the standard. Third party logistics services cannot cater to every area. Most customers who rely on e-commerce are based in metropolitan cities, whereas the larger population remains out of reach. Alesha Mart has its own fleet of delivery service and logistics facilities. The e-commerce platform began their journey with 7 hubs situated in Dhaka City. There are plans to expand to every division and district level. Alesha Mart received a huge volume of customer orders during the first quarter and strictly maintained their quality and service through their very own delivery channel.
PLEASING CUSTOMERS AND ENSURING QUALITY
As a new sector, a key issue that plagues it is trust. With an increase in online consumerism, there has also been a subsequent rise in problems pertaining to counterfeit products, damaged goods, poor quality, prolonged delay, and a dearth in customer service. Such issues have widely and repeatedly been reported during the ongoing pandemic. Despite immense prospects, the first challenge for an e-commerce company is to ensure customer trust and reliability. Customers are reluctant to avail e-commerce services due to the breaching of delivery deadline commitment. In this regard, Alesha Mart has secured 100% customer confidence. They are fully committed to guaranteeing timely delivery without any compromises to product quality.
CATERING TO A DIGITALLY LITERATE CONSUMER BASE
Alesha Mart offers varieties of products and services to meet the market demand of the emerging and rapidly growing digital e-commerce industry. Consumers are becoming tech savvy day by day. The new generation of youth spends more time on digital devices and are quick to adapt. They rely on information which is accessible digitally. Since most information is readily available online and is easily accessible, people visit these platforms regularly. In order to retain customers and to create the desire for your products and to entice them to purchase frequently and repeatedly, it is imperative to invest in digital marketing.
CAMPAIGNS WITH A VALUE
Every month, since their operations began, Alesha Mart has come up with new and attractive offers. Customers always look for quality products at a reasonable price. Last month they ran a month-long promotion campaign where they offered a 36% flat discount on their products. The name of the campaign was ‘Up To’. Alesha Mart received a huge response from consumers and were inundated by a large volume of orders which they delivered within the committed deadline.
SHAPING INDUSTRY PRACTICES
E-commerce is shaping a new form of consumer buying behaviour. As per current trend, consumers are looking for e-commerce sites that are offering the highest discount rates. The e-commerce sector has become like a discount shop which is not a healthy business practice. New entrants are burning money to establish their business and survive. A new reseller business platform has emerged based on this. However, this trend is not sustainable for the long run. Once reliable e-commerce companies are able to successfully win over customer trust, a base of repeat customers will be established which will then enable this practise of high-volume discount scenarios to change. Alesha Mart is here to make that happen.