BOOKS ON THE FUTURE OF MARKETING

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The Future of Marketing
Written by Nick Johnson in June 2015, the book, The Future of Marketing comprises the experiences of 18 chief marketing officers and senior executives from global companies and answers crucial questions like why so many marketers are seeing their roles change at lightning speed, what their next roles might entail and how they should prepare for it.
Evidence-based and comprehensive, the book delves into the necessary changes that must be made to the traditional marketing approach and even suggests a complete reinvention. The book is rife with case studies and real-life examples and is written in a frank, to-the-point tone to make learning brisk and streamlined. The questions are directed toward those most qualified to answer and the answers do not disappoint.

The book aims to teach readers how to approximate where they stand, how to engage customers with storytelling and authentic conversations, how to display flexibility through the marketing function, and how to blend the reader’s experience of art and science to harness the powers of big data, all of which are useful lessons in rebuilding a brand and delivering authenticity, relevance and transparency to customers.
Author Nick Johnson is the CEO and founder of Incite Group, a leading business intelligence company that offers its clients relevant and research-backed insights. He has had the experience of working with many senior executives of major brands like L’oreal, Wells Fargo, Bacardi, Xerox and Keds.

Future Marketing: Winning in the Prosumer Age
If the technological avalanche of the last decade has taught us anything, it is that the future is resplendent with all kinds of opportunities and that we have the power to shape it whichever way we want. Marketers, especially, know that if there was ever a golden period for marketing, this is it. The next 15 years are going to be the most pivotal when it comes to forging social connections, efficiency and quality of life, globally.

Published in January 2017 by Jon Wuebben, the book displays the most recent findings, stats, data and predictions that show the impacts of cultural and technological shifts on marketing practice, how content marketing and marketing technologies themselves go through changes and how to make a smooth transition between brand messages and multi-sensory experiences. The book predicts marketing trends in 2030 and what they may mean, as much for small and medium enterprises, as for global businesses.
Jon Weubben is the Founder & CEO of Content Launch, and his previously written book, Content is Currency: Developing Powerful Content for Web & Mobile was translated into 6 different languages around the world. A thought leader in the marketing industry, the author is considered a recognised expert in topics such as content marketing strategy and marketing technology.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Shedding new light on the future of PR, marketing and advertising, the book Growth Hacker Marketing is all about moving away from traditional marketing and into growth hacking which shows more visible and traceable results. The book, published in 2014 and revised again, cites examples from brands such as Dropbox, Instagram, Snapchat, and Airbnb who have chosen the less trodden path and reaped its benefits.

Called growth hackers, these new marketers have completely let go of traditional marketing methods to adopt creative, low-cost strategies that focus on an active user base and help retain it to sell products and gain exposure. The concept has been known to achieve speedy and phenomenal growth on a very modest budget, and even help influencers grow their audience on the various social media mediums in which they operate. According to author Ryan Holiday, the results of growth hacking are multiple times more scalable and countable than other methods that have been used over the ages. The book has received an update with newer case studies for all business sizes and has become a marketing classic in Silicon Valley.

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