Author: Munira Fidal

Munira Fidal

Convenience on the Rise

A buzz word in the world of commerce, E-commerce moves away from the orthodox methods of buying and selling and does the same activity online.


A Race Against Time

The novel coronavirus aka COVID-19 has brought the world to a standstill. The past 8 months are proof of the human and economic devastation this


Test! Test!! Test!!!

The virus, which began its deadly course from Wuhan, China is said to have come from bats, and through cross-species mutation jumped to humans, becoming highly infectious and transmissible through respiratory droplets.


Branding in the Age of #MeToo

Branding- the saving grace for marketers all over the world. From giving products a personality and setting their price, brands do everything to make products memorable in the minds of the customers.

Word of Mouth

Downsizing- Is it as Bad as it Seems?

Downsizing is often seen as the big, bad wolf of all staffing practices. Labor costs account for a major chunk of an organization’s expenses and


The Perils of Costly C-sections

Statistics are boring to the extent that we have made a cliché on it- “don’t be SIMPLY a statistic.” But what happens when statistics start


Can we do it? Yes, we can!

  It is the 21st century and the world is getting increasingly demanding. To accommodate all these demands, each business is looking for an edge