Page 79 - November 2020

Charting the Course
Firstly, let us analyze how the social networks fare from the angle of monthly active users (MAU). The unit of MAU is WHATSAPP ON THE has garnered a substantial 1.2 billion has been noticeable. An increase of
an industry metric widely used to gauge the success of social platforms and is given in millions in the chart below:
HORIZON users! WeChat has grown to be a 110 million AMUS in comparison to
Another shrewd investment of super app within Chinese territories 2018, the network progresses to
MAUs In Millions and this has contributed much to attract large audiences. The
694 Facebook amounting to USD 19
Country of Origin billion has paid off dividends their growth. They belong to the BatX community based transition of the
China multifold by the acquisition of Group and Tencent Holdings which digital age is representative in
8 MAUs In Millions Whatsapp. 45 million messages are target to battle with the big tech of Reddit’s growing network of users.
MAUs In Millions 550 sent off in a minute, that is, the USA.
694 9 Country of Origin BLURRY OUTLOOK FOR
Country of Origin China approximately 65 billion overall in a
China MAUs In Millions day through this messaging IN FOCUS WITH SNAPCHAT
7 260 platform. Whatsapp retains a second INSTAGRAM Snapchat comes in the lower half of
Japan
MAUs In Millions Country of Origin Source: Statisa, eMarketer, CNET , Business of Apps spot among the top MAUs list for the It’s an amazing feat that 4 of the top the top 20 and Snapchat chief, Evan
310
Country of Origin 10 Facebook corporation with its global 6 social media platforms should go to Spiegel has paddled through murky
U.S. MAUs In Millions and active use. Facebook Corporation and Instagram waters since their 2017 IPO. Their
187
17 Country of Origin MAUs In Millions is an obvious winner. Attracting stock price slumped near $4 in 2018,
18 Japan 517
16 Country of Origin SAILING HIGH ON younger audiences with over a billion highlighting low investor confidence
6 19 China YOUTUBE MAUs, Insta, as it is known to its based on the introduction of
users continues to fare well against
Instagram Stories. However
Alphabet takes a top 3 ranking on
157
MAUs In Millions 15 # MAUs In Millions 11 the social media platform wall of its competitors like Snapchat and presently, the stock has advanced
1,082 Country of Origin fame of 2020 with Youtube. YouTube TikTok with similar competitive past the $20 mark, although there is
China
Country of Origin MAUs In Millions 20 doesn’t only vie for online eyeballs features. It’s 2012 USD 1 billion still long-term uncertainty regarding
326
U.S. Country of Origin but with television and other takeover seems to be keeping monetization and profitability.
U.S. MAUs In Millions streaming sites too. The web-based Facebook in the right track of the
430
MAUs In Millions Country of Origin video sharing site boasted nearly social media race. TWITTER ON STRANGER
U.S.
140
5 14 Country of Origin 12 doubled its revenues from 2017 to TIDES
U.S.
USD 15.1 billion in 2019. In the race TIKTOK EXPLOSIONS AND The CEO of twitter, Jack Dorsey
MAUs In Millions
367 over the high seas of social media, IMPLOSIONS manages busy schedules well with
Country of Origin 13
MAUs In Millions U.S. Youtube has enabled Alphabet to With over 800 million MAUs TikTok his dual role as CEO of both Twitter
1,203 MAUs In Millions
Country of Origin MAUs In Millions 400 keep up the battle for supremacy has been bombing for the right and and Square. Twitter has managed to
China 397 Country of Origin with it’s easy sharing of music, wrong reasons. A huge hit in India become profitable for the last 2
Country of Origin Russia content and more. Alphabet has (99.8 million downloads), USA (45.6 years. Their reported income figures
4 U.S. rolled out new investments like million downloads) and Brazil (34.7 were $1.2 and $1.5 billion in 2018
Messenger YouTube Music and YouTube million downloads) this social and 2019 respectively. However, they
MAUs In Millions 1 Premium—a bundled dynamite exploded for the wrong are still under scrutiny as they
1,300 subscription-based platform causes as India was among several continue to combat fake news and
Country of Origin
U.S. 3 MAUs In Millions providing music, ad-free content, and other nations that banned TikTok similar controversies as Facebook on
2,603
YouTube Originals. YouTube has set
their platform.
citing security reasons.
2 Country of Origin its sight to become much more than Nevertheless, TikTok has been able to GOING UP THE LADDER
U.S.
prove that any publicity can be good
merely a visual content platform.
MAUs In Millions 2,000 MAUs In Millions 2,000 publicity. In that sense 2020 has WITH LINKEDIN
Country of Origin U.S. Country of Origin U.S. MESSENGER NOT MISSING been TikTok’s year as they may be As the globe’s prominent social
THE RIGHT SPOTS able to turn explosions or implosion platform for professional
The table shows a very skewed representation of the territory in the platform space. USA based firms clearly lead Messenger has kept Zuckerberg’s into positive opportunities. They are development and career connectivity
now in talks of a partial U.S.
the race for ranking ahead in terms of looting the riches of the users’ hearts. China fares a distant second followed Facebook corporation in the top 4 too acquisition. The potential acquirers it ranks as #16 on the 2020 rank of
by Russia and Japan. Let’s explore and discover what makes these top platforms so alluring to the online even though the instant messaging include leaders Microsoft, Twitter, the Social Media dominators. It was
adventurer, as well as some of the frozen ice mass they have to steer clear off. app has recently detached itself from Microsoft’s biggest acquisition in
its parent Facebook namesake. With and Oracle. history, costing USD 26 Billion and
1300 million MAUs, Messenger and currently gives the software Giant
FACEBOOK THROUGH THE Indonesia’s 140 million, Brazil 130 Facebook’s ads which takes its hit on Whatsapp are doing a great job of REDDIT 310 million MAUs on the social
TO GO
LOOKING GLASS million and Mexico 89 million MAUs. revenue. The company is also dominating the world of texting and A little less prominent in this part of media space.
calling.
The Facebook group’s flagship network Without counting home soil, it is struggling to fend off the spread of the world, but Reddit is a global VIVACIOUSLY
is slowly capitalizing toward the 3 apparent that the namesake network of misinformation and this may have an WECHAT TOGETHER (IN contender in terms of MAUs (they
billion MAU point. It is a milestone that Mark Zuckerberg’s Facebook Corporation effect on public relations. have 430 million in 2020). This has VIBER
very few other platforms can dream to has benefited greatly from users in Surprisingly this social media CHINA) given scope for talk on a potential Passing over 250 million MAUs,
compete with. Their biggest market has middle income developing nations. behemoth’s stock price continues to With support from the Chinese Reddit IPO on Wall Street for quite a Viber remains a hot property for its
been on foreign soil with India and it’s The company has had its hands busy reach new highs while the traditional government in keeping foreign while. Although it has not come to parent Rakuten as subscribers off
290 million MAUs. This is closely though. A number of prominent economy faces less than greyer entities like Facebook out, China’s fruition, Reddit’s triumph certainly the app's benefits for its calling and
followed by the USA’s 190 million, organizations are boycotting forecasts. prime messaging platform WeChat texting services.
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