Page 80 - November 2020

WHATSAPP ON THE has garnered a substantial 1.2 billion has been noticeable. An increase of
HORIZON users! WeChat has grown to be a 110 million AMUS in comparison to
Another shrewd investment of super app within Chinese territories 2018, the network progresses to
Facebook amounting to USD 19 and this has contributed much to attract large audiences. The
billion has paid off dividends their growth. They belong to the BatX community based transition of the
multifold by the acquisition of Group and Tencent Holdings which digital age is representative in
Whatsapp. 45 million messages are target to battle with the big tech of Reddit’s growing network of users.
sent off in a minute, that is, the USA.
approximately 65 billion overall in a BLURRY OUTLOOK FOR
day through this messaging IN FOCUS WITH SNAPCHAT
platform. Whatsapp retains a second INSTAGRAM Snapchat comes in the lower half of
spot among the top MAUs list for the It’s an amazing feat that 4 of the top the top 20 and Snapchat chief, Evan
Facebook corporation with its global 6 social media platforms should go to Spiegel has paddled through murky
and active use. Facebook Corporation and Instagram waters since their 2017 IPO. Their
is an obvious winner. Attracting stock price slumped near $4 in 2018,
SAILING HIGH ON younger audiences with over a billion highlighting low investor confidence
YOUTUBE MAUs, Insta, as it is known to its based on the introduction of
Alphabet takes a top 3 ranking on users continues to fare well against Instagram Stories. However
the social media platform wall of its competitors like Snapchat and presently, the stock has advanced
fame of 2020 with Youtube. YouTube TikTok with similar competitive past the $20 mark, although there is
doesn’t only vie for online eyeballs features. It’s 2012 USD 1 billion still long-term uncertainty regarding
but with television and other takeover seems to be keeping monetization and profitability.
streaming sites too. The web-based Facebook in the right track of the
video sharing site boasted nearly social media race. TWITTER ON STRANGER
doubled its revenues from 2017 to TIDES
USD 15.1 billion in 2019. In the race TIKTOK EXPLOSIONS AND The CEO of twitter, Jack Dorsey
over the high seas of social media, IMPLOSIONS manages busy schedules well with
Youtube has enabled Alphabet to With over 800 million MAUs TikTok his dual role as CEO of both Twitter
keep up the battle for supremacy has been bombing for the right and and Square. Twitter has managed to
with it’s easy sharing of music, wrong reasons. A huge hit in India become profitable for the last 2
content and more. Alphabet has (99.8 million downloads), USA (45.6 years. Their reported income figures
rolled out new investments like million downloads) and Brazil (34.7 were $1.2 and $1.5 billion in 2018
YouTube Music and YouTube million downloads) this social and 2019 respectively. However, they
Premium—a bundled dynamite exploded for the wrong are still under scrutiny as they
subscription-based platform causes as India was among several continue to combat fake news and
providing music, ad-free content, and other nations that banned TikTok similar controversies as Facebook on
YouTube Originals. YouTube has set citing security reasons. their platform.
its sight to become much more than Nevertheless, TikTok has been able to
merely a visual content platform. prove that any publicity can be good GOING UP THE LADDER
publicity. In that sense 2020 has WITH LINKEDIN
MESSENGER NOT MISSING been TikTok’s year as they may be As the globe’s prominent social
THE RIGHT SPOTS able to turn explosions or implosion platform for professional
Messenger has kept Zuckerberg’s into positive opportunities. They are development and career connectivity
Facebook corporation in the top 4 too now in talks of a partial U.S. it ranks as #16 on the 2020 rank of
even though the instant messaging acquisition. The potential acquirers the Social Media dominators. It was
app has recently detached itself from include leaders Microsoft, Twitter, Microsoft’s biggest acquisition in
its parent Facebook namesake. With and Oracle. history, costing USD 26 Billion and
1300 million MAUs, Messenger and currently gives the software Giant
FACEBOOK THROUGH THE Indonesia’s 140 million, Brazil 130 Facebook’s ads which takes its hit on Whatsapp are doing a great job of REDDIT 310 million MAUs on the social
TO GO
LOOKING GLASS million and Mexico 89 million MAUs. revenue. The company is also dominating the world of texting and A little less prominent in this part of media space.
calling.
The Facebook group’s flagship network Without counting home soil, it is struggling to fend off the spread of the world, but Reddit is a global VIVACIOUSLY
is slowly capitalizing toward the 3 apparent that the namesake network of misinformation and this may have an WECHAT TOGETHER (IN contender in terms of MAUs (they
billion MAU point. It is a milestone that Mark Zuckerberg’s Facebook Corporation effect on public relations. have 430 million in 2020). This has VIBER
very few other platforms can dream to has benefited greatly from users in Surprisingly this social media CHINA) given scope for talk on a potential Passing over 250 million MAUs,
compete with. Their biggest market has middle income developing nations. behemoth’s stock price continues to With support from the Chinese Reddit IPO on Wall Street for quite a Viber remains a hot property for its
been on foreign soil with India and it’s The company has had its hands busy reach new highs while the traditional government in keeping foreign while. Although it has not come to parent Rakuten as subscribers off
290 million MAUs. This is closely though. A number of prominent economy faces less than greyer entities like Facebook out, China’s fruition, Reddit’s triumph certainly the app's benefits for its calling and
followed by the USA’s 190 million, organizations are boycotting forecasts. prime messaging platform WeChat texting services.

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