Page 24 - November 2020

Cover Focus

Instituting

InsurTech in

Bangladesh

By Asif Tarafdar
Farhat Zishan and
Marjiya Baktyer Ahmed

digitization had to be
immensely embraced in
order to reshape the entire
value chain of the insurance
ecosystem. Experts are
eyeing radical changes in
terms of customer
experience, ensuring a
seamless customer
engagement process, and
most importantly, the
collaboration with notable
tech giants in order to
redefine the entire
insurance experience for
Novel coronavirus has out-of-the-box thinking and customers.
altered the dynamics of unconventional approach This issue’s cover story
multiple industries across stems from the need to delves into the trends of the
the globe. While sustain their businesses in holistic Insurance industry
e-commerce and delivery a new, changing world. The and the game-changing
businesses have massively insurance industry is one strategies that key players
surged due to the lockdown, such prime example. are adopting globally to not
some industries are now on While agents have no other only sustain their business
the brink of being disrupted. option but to work from the but to reshape and redefine
The core necessity of such boundaries of their homes, the offering going forward.

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