Page 36 - IBT October 2020
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Marketing
Partner In A Smooth Ever Evolving Medias already started evolving during this
pandemic. However, it has a long way
The three basics of marketing are
Transition
to go! It’s very important for them to
copywriting, writing good headlines
digitize to be sustainable in the long
Despite many companies being
and having excellent CTAs for
Communi- reluctant to accommodate digital creating effective communication. term, rather than seeing the
pandemic as a passing phase,
marketing into their marketing
They have all evolved to become more
permanent and long lasting digital
budgets, Webable’s clientele were
crisp - People spend less and less time
measures need to be implemented in
quick to adapt to the process due to
reading. Thus, they expect to get
the education industry. This digital
their familiarity. In some cases,
ideas about a news or update from
transformation can change the way
clients who generally rely on heavy
just a headline or a copy. This also
kids study and learn all over the
offline activities rather quickly
means the role of visuals have
cation reached out to Webable to prioritize evolved to become more powerful and world.
digital marketing first as a response
communicative.
The Disrupting
to the pandemic. The marketing
personnel in the brand ends have
Trends Continue
Future-proofing
evolved intelligently over time which
Digital space is a fast moving and
made this transformation much
smoother than expected. Content
Webable has taken the initiative to
However, we can see more and more
marketing saw a marked rise. Education fluid space. Trends keep shifting.
drive the country’s digital ecosystem
Webable’s content planning and to the next level by effectively audiences moving out of Facebook
pandemic that brought the whole execution are both data driven catering to digital asset development and into other new platforms such as
world to a halt and many companies making the process accurate and and management needs of business, Likee, TikTok, etc. More audiences are
lost their footing, Webable survived - reliable. healthcare, education and other adapting to video platforms, which
primarily because of the right blend sectors. The education industry has we believe is a trend to stay.
of clients and internal team members.
Strength lies
Professional in Stories
Solutions done Storytelling is a powerful tool. It is
Innovatively also one of those tools that is hard
to navigate. One of the most
By Marjiya Baktyer Ahmed WebAble has provided professional campaign, it garnered 732,000+ new normal. WebAble went through a successful projects from WebAble
solutions to a wide range of clientele engagements on Facebook for IFAD similar phase where they co-created was Made in Equality - A
including Kaspersky, Aarong, Dell, Autos. Within the first 6 months of and restructured the plans to shift storytelling platform about RMG
Bay Developments, Rahimafrooz, launching the campaign for selling fully to digital and make the most out workers in Bangladesh. This project
Bangladesh Brand Forum, British trucks online in Bangladesh, their of it. To this end, collectively took two whole months to take off
American Tobacco, Bitdefender, sales have drastically increased. The industry-wide, the digital shift saw because of how difficult it was to
Akhoni.com and other reputed effect of the online campaign had a an acceleration which might have a get the stories off the ground. It
organisations. One of their spill-over effect on their offline sales long term effect. took a while to get it right - but
outstanding and successful too. They sold their first 50 trucks Apart from limiting their once we did, it saw tremendous
campaigns has been done with IFAD worth about BDT 10 crore directly responsibilities towards clients only, response! This single project
Autos - It’s such an unconventional from online channels. WebAble also went a step further to reached 11 million people,
ebAble was born in 2013. Since then product to be expected to be sold help contain the economic blow of the
Dhaka has seen many digital through a digital platform! The pandemic. WebAble partnered with generating 4.5 million engagement
marketing companies come and go campaign began with mapping out The Digital Shift Innovision to develop PROSHAR - in its first year. The project was also
but WebAble remains – steady and IFAD Autos ideal customers and With the onset of the pandemic, PROSHAR is an end-to-end relief featured at The Huffington Post,
strong. From a small operation of 6 where they spend time online. Then digitization has exponentially transfer system that ensures your The Buzzfeed, and several other
people in its early days, WebAble has extensive work was done to track accelerated. Yes, the pandemic has donation reaches the underprivileged international media because of it’s
grown to 70 people in less than five behavioural patterns, likes, dislikes, disrupted the marketing & households in minutes affected by strong storytelling approach to
years. The recipe to their burgeoning what colors people respond to more, communication industry overall COVID-19 and AMPHAN cyclones in changing a global narrative.
success has been the young agency’s etch through a trial and error process. briefly. Some problematic outcomes minutes! You donate on proshar.org Storytelling is still an underrated
tenacity for consistency. In a service Once backed by enough data, the were cancellation of many events and and beneficiaries receive food & marketing tool. It’s definitely one of
business, employees are at the core of content development activities began, offline activities which were tied with essentials from a local grocery/micro the most effective ways to engage
the business. At Webable, the which was paired with their media digital plans that many clients had merchant/moodir dokandar. It's your audience as well as set a
onboarding of the right people was distribution for one quarter. The leads lined up. Apart from that, several transparent, fast, and easy. This is a narrative for brands and causes
prioritised in order to help their generated through online platforms campaigns had to be pushed back or project of resilience and a matter of alike. At WebAble, they have
clients achieve their goals generated a positive and encouraging pivoted. This is where digital pride that it was designed, developed developed an inhouse team of
consistently. In context of the recent agencies played a vital role - experts in marketing through
response. Within six months of the Adapting the plans to cope with the and executed in this pandemic. storytelling.
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