Page 40 - IBT October 2020

Telecommunication
The
Right Fit
Stephen Hawking said, "There should
be no boundaries to human endeavor.
However difficult life may seem, there
is always something you can do, and
succeed at." This quote encompasses
Grameenphone's vow to connect
people to what matters most to them
and facilitate it to “make things
possible”. Their current brand
narrative #chaileishombhob derives
from this belief and the Navigating the New
By Sajjad Hasib telecommunication giant is working Normal
Chief Marketing Officer, Grameenphone Ltd. relentlessly to make things possible
with their widest 4G network, In order to make things possible
products and digital services and amidst this global crisis when life
social initiatives. and living both have been drastically
altered, Grameenphone has partnered
with several public and private
organizations, as no single entity can
overcome such an unforeseen
situation alone. With a strong belief
that “together it is possible”, their
joint initiatives with a2i, ICT Division,
WHO, UNICEF, UNDP, BRAC,
Bangladesh Scouts, Google Maps,
Open Streets Maps, and many more
have given them the opportunity to
initiate several ventures such as
‘Bangladesh Challenge’ and ‘Daakche
Amar Desh’ (My Nation Calls).
The coronavirus crisis has been
taking its toll on people who survive
on daily wages and those who are
living in extreme poverty. Millions of
them have lost their livelihoods. To
stand beside these people, with
BRAC's support, they have launched
the ‘Daakche Amar Desh’ initiative.
Under this initiative, Grameenphone
38
balance, data purchase on loan along has increased steadily.
with being the intelligent personal
Grameenphone has always been an
assistant to manage the telco account
innovation-centric company that
and at the same time bringing in
flexibility to recharge friends and designs products and services by
assessing its valuable customer's
partnered with A2i, bidyananda digital Bangladesh, they have been
family. In myGP they have also
needs. As the connectivity partner to
foundation, sajeda foundation,
diligently working to connect people
corona.gov.bd to facilitate awareness
to what matters most. To facilitate
and participation of customers during
their customers navigating through
the COVID-19 pandemic. On top of
this, to deliver their products at the the new normal, they have discovered
numerous simplified solutions that
safety and comfort of customers' align with their vision to empower
homes, they have partnered with a societies.
number of eCommerce and Online As social media plays a vital role in
platforms to provide lucrative our day-to-day lives, Grameenphone
discounts and offers to valued Star is always updating their official
has contributed BDT 15 crore to Customers. that would enable better experience. social media platforms' latest
BRAC’s emergency food assistance We believe that from this adversity Additionally, even if the COVID-19 products and services to keep
fund, which has been used to help we will see the rise of a more agile restrictions were relaxed or the customers well informed and to serve
and tech oriented generation. And
100,000 affected families across the Grameenphone vows to extend their pandemic ends, how many people do them better.
country. Each family had received support in this journey all the way you think will return entirely back to
BDT 1500 for two weeks’ essential through. the office or physical classroom? Innovate & Create to
food supplies. They have also urged According to World Wide Technology,
others to join this cause. Several a new hybrid-working environment Relate to Consumers
organizations had responded to Maintain Core will emerge soon. Consequently, it Since COVID-19, our country has
reduce the sufferings of the most will increase the penetration of become increasingly connected,
affected people during the time of Communication digitalization across the globe. social, and the usage of mobile
need. Besides providing network devices has risen, especially
However we face a lengthy battle The core idea regarding PR strategies connectivity and business solutions smartphones, to carry out a large
should be, not only for the telecom
against the pandemic, which has industry but also for the business and new internet products, it’s all Bangladesh' campaign last year to think digitally and beyond to end customers, COVID-19 has number of activities.
shifted our lifestyle towards a more
sector as a whole, is to keep the about the new normal life being led inspire a brighter tomorrow's civic conventional ways. This change is in created an opportunity for service To accommodate the new era, we
digital, more remote and technology by people around us. For example sense and responsibilities. Through the air for the telecom sector too. providers to shift their attention to need to adopt from the 'classical' to
dependent one, which we are calling stakeholders informed on the signs of their most recent campaign showed this campaign, they wanted to inspire While it may be too soon to carve all offering better home-based solutions the innovative marketing approaches.
the ‘New Normal’. Grameenphone progress. This is applicable during the story of how students arrange a everyone to fulfill their duties of the changes into granite, it does and applications. Grameenphone has Businesses can adopt technologies
recognizes this shift and they this time of pandemic now more than digital farewell for their beloved towards society. In this campaign, seem as though the industry is already started working on it, and that can significantly improve
understand that there is higher ever. Grameenphone has continuously teacher’s retirement, and these things four video stories were created and headed towards the beginning of a they have already begun to provide communication quality, such as the
dependency on their network and imparted unity and connectivity are happening around us everyday. through those people were welcomed new era. It has been years since the robust home solutions to their usage of Artificial Intelligence (AI) to
internet at the moment. So as part of messages, coming forward to help the New examples are being made, new to share how they are doing the telecom industry and the government customers to unfold possibilities more effectively segment their Another trend can be of influencer
their ‘Chailei Shombhob’ campaign community with what matters to possibilities explored. That is the same with the hashtag of has been trying to boost through technology driving societal customers, digitizing customer marketing. A decrease in the num
which promotes the use of them most. At Grameenphone they The Campaign spirit of the campaign. #AmiBangladesh. digitalization across the nation and progress. journeys into apps to create more of people watching TV increases
technology to find new ways to thrive believe communication is a vital tool The response to this movement was we see COVID-19 pandemic has personalized connections and use the influencer marketing, thus aff
and progress lives. They have been to change society, and it is proven. If #ChaileiShombhob overwhelming. Active participation moved the digital transformation ball power of analytics and data to rightly that word-of-mouth is a high
developing myGP as the ultimate you see all of the revolution or social The grit and gumption of people to #AmiBangladesh - The was awe-inspiring. The engagement further down the field for businesses Partner in Connectivity contextualize products / services. efficient kind of marketing in
digital solution for customers offering change, it happened because of persevere despite great odds and on social media garnered 11.5 million and other organizations. Those who With the emergence of the Companies can then produce digital age.
a majority of their services to avail at proper communication. And so in great challenges during this Country We Envision reaches and over 956,000 had already started working on their coronavirus pandemic, lives personalized contents based on the Finally, it is important at this
ease from anywhere. Their teams Grameenphone, they are putting their pandemic is at the heart of the Grameenphone believes in taking engagements. More than 6.1 million digital transformations have begun to worldwide are adapting to significant customer analytics. This makes the and age to not only promot
have been putting consistent effort to efforts to communicate products and campaign #ChaleiShombhob. challenges head on and believes that video views and 14,000 shares with notice a positive change compared to alternates in behavioral changes to content more relevant and increases or offers, but to find ways
innovate new services and improve services and the inspiration for social Bangladeshi citizens have proven with the power of technology and the glowing feedback delivered on the those still relying on traditional ways cope with the new normal. And to do the reputation that the user has of a real positive change in t
customer journeys to make it more change. For example, a mobile phone that they are resolute and innovative analytics, anything is possible. ‘Ami objective of reminding people of their of work. By using cloud-based so, the internet emerged as a blessing company or brand, which is perceived lives. Digital platform
simple for customers. During the with a package is not just calling or in tackling the hardships posed by Bangladesh’ campaign stemmed from responsibilities to this country. applications i.e. MS Teams and online in disguise, that didn’t only help us to as more exciting and attentive to powerful tools to engage
pandemic they have ensured home browsing the internet; it's an agent of the pandemic. Grameenphone's role is their belief that in each one of us are inventories for mobile ordering and make this shift easier but also their needs. Contents today are with audiences and industries need
delivery of SIM services following change if utilized in that way. to put this tool of possibility, that is tiny pieces and representations of mobile pickups, digitized companies unfolded many possibilities that we everything when it comes to use them to create a positive and
safety guidelines while a good Grameenphone's communication high speed internet and connectivity Bangladesh, and if we act like the Tech-Driven Societal quickly adapted to contactless didn’t anticipate will happen. Hence, marketing. Creating exciting contents beneficial environment
portion of their physical retail was always drives at that inspiration so in everyone's hands, and people are Bangladesh we want to see, the services. What's more important at we have witnessed the mass that communicates the purpose and consumers. It’s not an easy task,
closed. In myGP they have been that people can change their lives for using it to change their lifestyle and country as a whole will progress Progress this moment is to remain truly adaptation of the internet. With characteristics of the brand is key to to reiterate the story of
offering additional value in data good. progressing in amazing ways. Even in towards it. COVID-19 has been the new Chief focused to emerging customer people around the world going online establish a meaningful relationship Grameenphone's brand, if y
packs, higher limit for emergency their recent campaigns for the brand Grameenphone launched the 'Ami Digital Officer of World pushing us to journeys and provide an experience more than ever, global internet usage with the customers. it's possible – Chailei shombhob!