Page 32 - IBT October 2020

Communication
Powering the
Digital
Revolution
With a diverse portfolio of clients
starting from large multinationals
such as Telenor Digital,
Grameenphone, Huawei Mobile to
local conglomerates such as Meghna
Group as well as some projects of the
Bangladesh Government, Magnito
Digital is one of the largest digital
agencies of Bangladesh. Their Diverse Campaigns for
experience and massive setup allows Diverse Challenges
them to deliver services at
By Marjiya Baktyer Ahmed Magnito Digital has successfully
unparalleled scale. They have built
leading brands in the digital space developed campaigns due to their
and are the go-to-agency for keen attention to detail to each and
managing digital products and every single aspect of a campaign.
services. Besides achieving big numbers,
success can be found in many other
ways - it also depends on how they
were able to reach out to their target
audience in terms of communication.
Some of their notable campaigns like
4G Launch (Feb, 2018) for
Grameenphone to Uber’s Brand
Ambassador Launch of Shakib Al
Hasan (Nov, 2018), all of them were
equally intensive. Quite recently for
example, the Online Etiquette
Campaign for Grameenphone “Rvb‡Z
n‡e †Kv_vq _vg‡Z n‡e” (2019) became
the highest shared and engaging
digital campaign in the telecom
industry.
There is a saying - “With great power
comes great responsibility”.
Grameenphone has introduced the
widest 4G network in Bangladesh,
that gives people the flexibility of
doing almost everything from
30
Catalyzing Contextual
Contents
Magnito Digital has garnered a name
when it comes to digital content
development as they have a highly
skilled ideation team and a large
creative team backs them up for
efficient and fast content production.
anywhere in the country and grants They have set up their content
access to the information highway. production unit in such a way that
But a technology is only as good as they can do everything in house -
its user. As 4G internet became which allows them to marginalize
cheaper and accessible to the masses, cost and delays. The agency’s scale of
misuse also became a commonplace output has remained unmatched
issue. We were on the highway, true, throughout the years. To achieve this,
but we didn't know the traffic rules. they also created a rigorous internal
After observing this, Magnito Digital practice so that all the units are
shouldered the responsibility of working in sync to maximize time
educating sensible use of the internet and resources. They are now
and introduced the concept of online expanding their media and data
etiquette. After the amazing response analytics team in a way to set new
they received, now it has become a benchmarks in the industry in terms
recurring campaign touching every of cost optimization and generating
aspect of our digital lives. insights.
A gamified campaign like World Cup The need of campaigns and
Dream Team for WowBox (2018) that contextual contents have skyrocketed
generated 1.2M submissions to ever since the pandemic. Magnito platforms are ever changing,
something unique like Bioscope (OTT) Digital has rolled out almost 3 times
launch in the USA (2017) - the more in the first 2 months. In the the opportunity for brands to become
agency has enjoyed designing diverse digital sphere, if a brand is not relevant and adapt very quickly. This
campaigns with even diverse contextual and not relevant enough, allows brands to always attain and
challenges. it soon becomes out of mind. Digital retain the attention of their audience.
responsive and dynamic, it opens up
Reliability is the name aligned with health guidelines and portfolio of brands, Hero Bangladesh, access to anyone from the top-leve
Delta Life Insurance, even retail
experienced people with any projec
social distancing protocols.
of the game
brands such as Sundora & Myth is
Advertising film productions and
and can freely speak their mind, b
reflective of the needs of the times -
it up with adequate logic.
outdoor shoots became challenging to
Social media marketing is more
important than ever before - the use execute completely online with help excellent briefs to excellent Over the years, they have also cre
of directions through audio and video
the most rigorous internship progr
executions - these brands have
of infographics, videos, contextual
that trains the most brilliant min
allowed us to rise above mediocrity
calls. Nevertheless, addressing these
relevance and an empathetic tone of
who are enthusiastic about digital
challenges head-on allowed Magnito
and break the clutter, again and
voice is of paramount importance
Digital to be one of the first agencies
marketing. They have also hosted
again, even in these trying times.
today. During such a sensitive period,
university programs to attract bri
to start complete remote work from
you can’t hope to adopt a push
Be a Voice in the Noise
March 2020 onwards, where they had
minds to join the professional mar
marketing strategy to force your
products and services onto the implemented standard operating The three basics of marketing are Creating a Sustainable
processes for the entire agency and
potential consumers - you will only
copywriting, writing good headlines
their employees specific to the
drive them away! An instant query
Digital Ecosystem
and having excellent CTAs for
nuances of work-from-home. They
management team, supported by an
creating effective communication.
set-up parameters and processes
It’s necessary for brands, agencie
automated and personalized instant
These are one of the few basics of a
messaging system plus chatbots add
transferred their studio to individual
each other the opportunity to
value to the overall consumer suited to remote operations as well as campaign. But the most important creative and media partners to giv
part is how it reaches out to the
homes within a day. It was not just a
experience. Inclusive marketing or the matter of decentralizing operations intended target audience. If a collaboratively work together in s
essence of utilizing your core target communication does not reach out, very important aspects of modern and anyone who is interested to know an ecosystem. The core purpos
but adapting their processes and current digital ecosystem is to he
consumers to collaboratively grow orienting everyone from top to bottom no matter how much production digital communication. Just writing a more about the digital economy. As brands grow to support the
your brand with ideas and within that timeline was also a huge value it has, it is no communication good headline or a CTA doesn't mean pioneers of digital marketing in with the most valuable product
suggestions are rising in popularity. challenge and a testament to their at all. There are many other that it becomes good communication. Bangladesh, the agency has taken up services. The specializatio
The use of hyper-targeted marketing ability to be agile. They haven’t dimensions to digital marketing. For How your communication stands out the mantle to take the step forward marketing agencies, creative
which goes beyond social media missed a beat since! Work with key example, data interpolation, targeting from the clutter and becomes ‘thumb and sing true to their motto media partners are integral to
channels are essential in creating an clients such as Meghna Group of & optimizing media buying that stopping’ content during relentless “Powering the Revolution.” Some of maximize the impact of campa
“aha” moment for consumers. The Industries, consisting of the Fresh Magnito Digital does - are actually scrolling is the key. How your their members are also very active in thereby drive revenue for co
e-commerce market has boomed here communication engages your offering training courses on digital
in Bangladesh after the onset of the consumer and takes them on a marketing, brand management,
pandemic and the industry is only journey can make the difference. media buying and analytics regularly. Surf the Net and Keep
going to become better, more Advertising has evolved to many Their ethos and their work
personalized and reliable over the branches that happens in the philosophy are what compels them to Learning
years. SEO and contextual content background and without us generally stay ahead of the industry. They Advertising is a world full of
marketing efforts will also maximize sensing them. That is where analytics handle a behemoth brand like GP, and imagination, creativity
talkability of brands in the future. and buying and targeting allows for in their day to day work a lot more Digital marketing provides
discovery and conversion. A lot of goes on inside than what can be seen tools to create precise and
background work now goes into from the surface. That is where their ROI-driven campaigns to maxi
Agility key for marketing in the digital ecosystem. integrity plays its part in keeping your promotional budgets. Th
their promise together. Alongside, of the global pandemic has made
Survival Integrity, Transparency they even handle a boutique fashion far more difficult for brands
The only thing constant in life is shop, which may be much smaller in optimize costs and increase rev
change! They also say where there’s a and Sincerity scale comparison, but that integrity using traditional promotional
will, there’s a way. The primary In the 7 years since Magnito’s trickles down to every bit of work channels. The clinical and targ
hurdle for the industry revolved inception, the agency has proven they do for any of their clients. No use of digital marketing enab
around collaborating remotely from itself to be a pioneer in the market. matter what kind of work they do to reach online audiences ba
home with the help of multiple online The agency welcomes competition, it integrity, transparency and sincerity their browsing behavior a
messaging and conferencing is what makes them strive to be is something they instill in every purchasing habits, making it th
platforms. Ideation to presentation to better, it inspires them to excel, it person working at Magnito Digital. promotional space in the mo
execution - where the norm was to flexes their creative faculties. The The company humorously likes to call The one piece of advice t
interact with a bunch of agency wants to play, but they cannot ourselves a big little agency, they are relevant to all new a
multi-talented individuals play alone. A good opponent is also a big enough, and they are small expand your skills by picking
face-to-face on a daily basis, now the good partner. enough. The same notion is also knowledge from platforms such as
same had to be done via Google Meet To support the industry, every year ingrained in their people. This is Facebook Blueprint or Google
or Zoom or MS Teams. The industry they arrange a platform called possible with the learning and Garage - these are essential tools
which always went beyond digital to Digicafe to educate the market. It is a knowledge sharing practices infused There is no end to know
integrate both offline and online small initiative where we invite into the DNA by the founders. what you can learn as long as you
activities now had to plan strategies stakeholders, partners, agencies and Everyone in the team has full time have access to the internet