Page 31 - IBT October 2020

end of the day, the principles are the Campaign), Aarong Eid Campaign (for The 4 core values: enables the customer to provide
same for the marketers to figure out Best Use of Facebook), Omera instant and public feedback to the
how a certain market works and how Mother’s Day Campaign (for Best Passion, Resilience, brand. It not only creates a direct
they should crack a communication Video) and Sunsilk Hijab Launch (for information flow from the client to
approach to best suite their desired Best Content Marketing). Delivery & Teamwork brand, it also brings multiple clients
outcome. The next year, in 2019, they won 16 These past few months have been in the same parallel and lets them
awards with 3 Golds – bKash challenging at its best and downright interact. Brands are now blessed with
A Strong Winning Remittance Campaign (for Best scary for certain businesses to say Mother’s Day a new virtual environment to study
and influence their client base. This
Video), bKash Year Long App
the least. Analyzen is coping with the
Streak Campaign (for Best App Marketing), limitations of the working conditions simple phenomenon is practically a
With a total of 150+ national & and Lever Ayush Launch (for Best as well as adjusting with the new For Omera LPG, we came up with an audio-visual game-changer in the history of
story appealing to both these audiences. It focused
international awards in the last 12 Use of Facebook). normal lifestyle as the days go by. on mothers and children to keep the essence of marketing.
years, Analyzen has undoubtedly Another shining moment last year The agency has wholeheartedly their bond alive. We targeted the 18-24 age group Social media is essentially an open
as well, since they are digitally very active and a lot
proven themselves to be pioneers and was when they won three Champion embraced the work-from-home of them have housewife mothers too. ground for the public to have
trendsetters. Their first recognition trophies in three different categories culture since the beginning of the unrestricted conversation about
came in the Commward 2014 when for the only three submissions that crisis in the country and stayed AV Link: https://drive.google.com/open?id=0B-RjRW4TE976OUxYd2tGeDhCRnM anything. So moderation of these
they won the Grand Prix in Video for they made to the National ICT Awards uncompromising when it comes to conversations to avoid a negative
Web category for the REXposed series 2019. Those are for Analyzen’s three the safety of each of their employees’ feedback loop within the audiences
that they did for Samsung Mobile original products, two of which are and their families’ health and safety. their usual professionalism. Time was new technology rose as a need in the market.
Bangladesh. It was a phenomenal specifically designed tools for digital Surprisingly, all these challenges did better utilized and optimized for Analyzen has been catering these
The emergence and subsequent success for many reasons. It was the marketing – Listenyzen, an integrated not put a dent in their working values timely deliveries. And all of these are and constant needs with a two-pronged approach
revolution of digital marketing in first viral campaign and a trendsetter SaaS platform for social media or team morale. They have stayed possible for the unparalleled morphing of the consisting of a readily equipped query
Bangladesh happened due to some for OVCs in the Bangladesh market. customer service and insight passionate as ever in delivering the teamwork that they were able to management team and sometimes a
key factors coinciding within a very Also, they did it with zero media generation, and Commzen, an best for their clients. In fact, the maintain despite the distances platforms group of Digital Brand Ambassadors
short window – the rapid rise in campaign on social media in form of expenditure. AI-powered conversational commerce overall productivity of the Analyzers between one another. themselves allow (DBA). The concept of DBAs was first
internet accessibility via both a Selfie Contest as well as birthed a Talking about OVCs, the agency has solution to generate sales for has increased in the past few months! They are, in the truest sense, a introduced by Analyzen back in 2016
broadband and mobile network, the new species of contents in the form of which in turn are changing the had a wonderful streak of the highest f-commerce and other businesses They have stayed vigilant and twenty-first-century digital marketing the agencies to and was greatly effective for many
emergence of Facebook, and a Online Video Commercials. An consumption behavior of the shared video content on Facebook in present on social media. resilient to the tasks at hand with agency working end-to-end on digital come up with new campaigns to date.
booming smartphone industry which industry that started off as a fad, audience. What it creates for the the last few years. Across Miles for platforms with an indomitable
is continuing still today. Luckily one gimmick, and cool thing to do marketers is a constant gap in the Samsung, Spirit of Ramadan for resolution to face the uncertainties of ideas and creative Persevere Intelligently
other incident happened around the gradually became an industry of core track that they have to race up day in Unilever, and Mother’s Day campaign the future together as a team. alternatives.
same period – Analyzen came up to strategic importance. Evolution from day out. In a way, staying proactive for Omera LPG are some of the few If you are young and enthusiastic
try a bunch of crazy marketing stunts First-Ever Digital Agency of as a digital marketer is incredibly successful campaigns which broke all Morphing Platforms about marketing, you should already
on an emerging platform just for the Bangladesh to a Multinational In the beginning, digital marketing harder than it was even a couple of previous records of highest organic be convinced about the fact that
kicks! And before you would know, Digital-First 360 Creative and was all about new ideas and catchy years back. Only the most informed shares on Facebook in Bangladesh. and Creative execution plans grounded in the ‘digital’ has changed the ‘marketing’
Bangladesh saw its first commercial Technology Company, this is the story content just like traditional Not to mention, all of these brand identity. So it was a co-creation forever. Now if you want to tread this
of the last 12 years for Analyzen. marketing. Except you would need to and agile agencies are creating campaigns won multiple awards in Alternatives and industry witnessed some path as your career and pursue
successful campaigns for their brands
know how the platform worked. But in 2020. their respective years. In the beginning, Analyzen had to exemplary brand communications on success, the rules are the same for
any other hurdle. First, study the
today over a decade later, it’s not just And then there is the pandemic which They have bagged a few international educate the clients about the basic digital platforms.
Digital Marketing - A about the big idea or quality content. has irrevocably changed our way of awards as well, like The Golden Globe principles of these social platforms Nowadays, the industry is past the market trends and then pick the one
discipline you want to master.
and their potential as effective
Creative Chaos It involves recent trends, cross life. While there is no doubt it will Tigers Summit Award in 2015, marketing tools. However, their elementary stages of digital Because there are many and you
platforms, and even a bit of fringe
marketing. Every client is as much
Campaign Asia Agency of the Year
push people to embrace the online
must start with one. And once you set
Analyzers (as people working in media in the mix, like AR and VR. lifestyle out of necessity, but no (Silver) in Rest of the Asia category, outlandish ideas were sportingly informed as their agency counterpart your goal, there is no alternative to
Analyzen is called) take pride in Digital marketing in today’s amount of prediction can give us and Socialbakers Smart Storyteller received by most of their clients and and starting from the brief till final hard work and experience. Like every
introducing themselves as pioneers in Bangladesh is simply creative chaos. absolute clarity about what it means audience from Singapore is more award in 2017. they did agree to work some out of execution everyone involved speaks other skill or expertise, this requires
many digital marketing trends. They It’s what’s keeping the marketers for the future of digital marketing. likely to receive a certain brand But their big break came when they the box angles in the hope of some the same language. The target and continuous enrichment and a certain
started selfie contests, made the first awake at night and sort of However, as long as there is a communication for its functional became the agency winning the surprise. The agency’s initial achievements are measured in knack. So, persevere intelligently.
viral OVC campaigns, introduced encroaching the space of other older running economy, it is likely the value in their personal life, an highest number of awards in the triumphs helped build their credibility specific metrics and there is little In the world of digital marketing,
pre-booking campaigns, took over media on a national scale. industry will keep churning out audience from Myanmar would judge Digital Marketing Awards in in the market. space for creative argument. However, there are many locks and keys en
homepages with rich banner ads, It has to do with the audience of impactful campaigns. the communication by its appeal to consecutive years of 2018 and 2019. Soon a new generation of brand new technology and constant route to success. Information is the
launched the first digital campaigns course. Today’s users of social media human emotions or novelty in their There have been a number of practitioners emerged who were well morphing of the platforms themselves first key, which unlocks insights.
targeted to NRBs, then they flew our did not exist even ten years back. The Crack the proposition. remarkable campaigns during this acquainted with the nooks and allow the agencies to come up with Technology is another, it opens doors
agency itself to another country and exponential evolution of technology Every economy has its own period. crannies of social media. Therefore, new ideas and creative alternatives. to new alternatives. Content is the
so many more! It was not just the has taken people of all ages to an Communication Code composition of digital audiences with There were 5 Grand Prix winning agencies enjoyed a more accepting The biggest transformation due to final key, which unlocks the heart of
agency that grew, it was the industry ever-shifting process of adaptation to several such preferences and campaigns in 2018 with 18 total market where they could flex their social media in the field of brand our audience. All these elements are
too. Analyzen was able to position online content and activities. New The ecosystem mostly differs in consumption impulses. What varies awards – bKash App Campaign (for creativity even more within their communication is its two-way nature. at the dead center of a memorable
themselves at the vanguard of the platforms have emerged, which has content preferences and consumption or dictates the overarching traits are Best App Marketing), Lux Super Star ideas. But this time, the client had an Unlike any other brand brand experience.
revolution. brought newer forms of content, behavior. For example, while an decided by the majority trends. At the (for Best Integrated Digital active part in most cases to keep the communication modes, social media

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