Page 94 - ICE BUSINESS TIMES March 2020
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Lifestyle Solutions

                                                                                                 RAK
                                                                                                 Ceramics
                                                                                                 positions                                 RAK Ceramics (Bangladesh) is
                                                                                                 itself to be                              its wide product portfolio
                             Laying                                                              ceramic                                   comprising ceramics and gres
                                                                                                 the leading
                                                                                                                                           porcellanato (porcelain/fully
                                                                                                 lifestyle
                                                                                                                                           vitrified) tiles, bathroom sets
                                                                                                 solution both
                                                                                                                                           and all types of sanitary ware.
                             Down the                                                            globally and                              The Company has over 2,500
                                                                                                 locally
                                                                                                                                           models active in the ceramic
                                                                                                                                           and porcelain tiles business,
                                                                                                                                           and regularly introduces new
                             Groundwork                                                                                                    designs that are closely aligned
                                                                                                                                           with evolving consumer trends.
                                                                                                                                           The Company’s tiles range in
                                                                                                                                           sizes from 7.5 X 20 cm up to 80
                                                                                                                                           X 80 cm, straddling the full
                                                                                                                                           chain of tiles products in   building a better community by
                                                             By                                                                            Bangladesh. Though the      enhancing the surrounding
                                                             Marjiya                                                                       Company has initiated the   environment. Organization’s
                                                             Baktyer                                                                       export of its products, a   activities improve energy
                                                             Ahmed
                                                                                                                                           majority of the output is sold in   efficiency, reduce pollution,
                                                                                                                                           the domestic markets.       enhance biodiversity and
                                                                                                                                                                       improve the quality of life for
                                                                                                                                           A Sustainable               both people in the communities
                                                                                                                                           Ceramic Solution            it operates in and for its
                                                                                                                                                                       workforce. Sanitary ware
                                                                                                                                           RAK Ceramics manufactures   division is committed to
                                                                                                                                           ceramic tiles according to the   developing eco-friendly
                                                                                                                                           latest version of ISO 13006   products with a particular focus
                                                                                                                                           and/or EN 1441 standards with   on water saving (33% saved in
                                                                                                                                           equivalent ANSI A137.1      water consumption using the
                                                        Creme De La                                                                        American national standard   latest flush systems in water   industry. A wide range of technologies are used at
                                                        Ceramics                                                                           specifications for ceramics tiles   closets). It recycles natural raw   the company’s state-of-the-art plants including
                                                                                                                                                                                                    digital printing technology, big slabs, slim,
                                                        RAK Ceramics was the first                                                         and EN 997 standard for     materials to help conserve   anti-microbial, glow in the dark, double charge, roll
                                                                                                                                           manufacturing of sanitary
                                                        company in the United Arab                                                         wares. Its Tiles and        natural resources and adopts   feed and other advanced technologies such as
                                                        Emirates being awarded with ISO                                                    Sanitarywares Testing       clean development mechanism   granitech, technoslate, twin press, dry glaze and
                                                        9001 certification by         Management System.                                                               (cdm) projects to reduce carbon   waterjet to name but a few.
                  RAK Ceramics is one of the largest    internationally recognized UK   RAK Ceramics manufactures                          Laboratory is operating in   emissions during the        The company also won a number of international
                                                                                                                                           accordance with ISO/IEC 17025
                  ceramics’ brands in the world. Specialising   certification body “CICS” (Ceramic   ceramic tiles according to the                                    manufacturing process.       Business Stevie Awards in 2015, winning a silver
                  in ceramic and gres porcelain wall and floor   Research Institute Certification   latest version of ISO 13006            accredited by NATA (National                             award for ‘most innovative company’ and a bronze
                                                                                                                                           Association of Testing
                  tiles and sanitaryware they produce 110   Scheme) for ceramics tiles and   and/or EN 1441 standards with                                             Innovating                   award for ‘health, safety and environment
                  million square metres of tiles and 5 million   sanitarywares.       equivalent ANSI A137.1                               Authorities, Australia).    Lifestyle                    programme of the year’. RAK ceramics has also been
                                                                                                                                           Being a corporate member of
                  pieces of sanitaryware per year at their 16   Recently, Bureau Veritas   American national standard                                                  Solutions                    awarded ‘Brand of the Year’ at the prestigious World
                  state-of-the-art plants across the United   Certifications verified the   specifications for ceramics tiles              EGBC (Emirates Green Building                            Branding Awards 2015.
                                                                                                                                           Council), RAK Ceramics
                  Arab Emirates, India and Bangladesh.  implementation of RAK Ceramics’   and EN 997 standard for                                                      RAK Ceramics is a pioneer in   RAK Ceramics helps to create icons, they help to
                  Headquartered in the United Arab Emirates,   quality management system and   manufacturing of sanitary wares.            supports the promotion and   introducing hi-tech innovations   build marvels and their products feature in some of
                                                                                                                                           development of sustainable
                  they serve clients in more than 150   certified the company in      Its Tiles and Sanitarywares                                                      that are a breakthrough in the   the most iconic buildings in the world. They are
                  countries through their network of    compliance with the           Testing Laboratory is operating                      buildings in the United Arab                             known for their wide product range and their ability
                                                                                                                                           Emirates.
                  operational hubs in Europe, Middle East   requirements of ISO 9001:2015   in accordance with ISO/IEC                                                                              to produce bespoke ranges for both small and large
                  and North Africa, Asia, North and South   with the scope covering the   17025 accredited by NATA                         Sustainability in every sphere                           scale projects, enabling their clients to bring their
                                                                                                                                           of business is one of the main
                  America and Australia. Across their global   design, development, production   (National Association of Testing                                                                   ideas to life. They respect, they inspire, they
                  operations they employ approximately   and supply of ceramics and   Authorities, Australia). Being a                     elements of RAK Ceramics                                 improve, they deliver; today, tomorrow, no matter the
                                                                                                                                           mission statement. The
                  15,000 staff from more than 40        porcelain floor and wall tiles,   corporate member of EGBC                                                                                  ambition, no matter the challenge, at RAK Ceramics
                  nationalities.                        porcelain slabs and vitreous   (Emirates Green Building                            company is committed to                                  they take care of all the details, however large or
                                                                                                                                           practicing environmental
                  They are a publicly listed company on the   china sanitary wares, including   Council), RAK Ceramics supports                                                                     small, so that their customers do not have to.
                  Abu Dhabi Securities Exchange in the   acrylic baths and shower bases,   the promotion and development                   stewardship throughout its                               Their passion and expertise combined with a careful
                                                                                                                                           manufacturing chain – from
                  United Arab Emirates and on the Dhaka   toilet seats and covers. Bureau   of sustainable buildings in the                                                                         attention to detail enables RAK Ceramics to provide
                  Stock Exchange in Bangladesh and as a   Veritas Certifications also   United Arab Emirates.                              product design and efficient                             a wide range of integrated ceramics solutions,
                                                                                                                                           operations processes – and to
                  group have an annual turnover of      certified RAK Ceramics for ISO   The biggest factor that ensures                                                                            allowing you freedom to be creative and leaving
                  approximately US$1 billion.           14001:2015 Environmental      the strongest differentiation for                    playing an active role in                                plenty of room for imagination.
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