Page 93 - ICE BUSINESS TIMES March 2020
P. 93

Journey of DBL
             Ceramics Ltd.
             DBL Ceramics Limited started its
             journey with an unparalleled
             commitment to bring elegant and
             premium quality ceramic tiles to cater
             to the demands of all sorts of building
             and diverse architectural needs. The
             state-of-the-art technology and
             machinery from world renowned Italian
             brands helps to ensure the promised
             quality. DBL Ceramics started its
             operations at the end of 2016. Known
             for its creativity and unique designs,
             the DBL Ceramics creations comprise
             both innovation and exclusivity. DBL
             Ceramics takes pride in its fully
             automated factory and production
             facilities ensuring that every process   long-cherished dream of a heavenly   sustainability plans are translated
             follows the highest level of precision.   house, a nature in the bedroom, a   into actions.
             The range of tiles includes Polish,   universe in the kid’s room or even a   DBL Ceramics continuously works
             Porcelain, Wall Tiles, Technical   strong base on the gymnasium, all will   towards improving the quality of the
             Porcelain, Decor Tiles in a variety of   come true with our versatile array of   products, and all the processes that go
             designs and shades to suit every decor   tiles. DBL Ceramics aspires to work as   into making the final finished product,
             with HD printing. In continuing to   a lifestyle brand which believes in   and ensures to minimize the negative
             redefine product innovation processes   #BetterLiving.               impact on the environment and the
             and creating a wide range of diversified   Along with the conventional   consumers. The R&D department is
             designs, DBL Ceramics has introduced   approaches of the building material   actively involved in creating new and
             Sugar Effect Tiles and Technical   industry which mostly focus on the   researching existing products and the
             Porcelain Tiles in Bangladesh.     Trade Marketing and other Below the   processes associated with them. They
             They are aiming for more innovation in   Line (BTL) activities, DBL Ceramics is   save water by recycling 100% water
             their products in the coming future.   considering other communication   with their 2 water treatment plants.
             With these, they are poised to grab a   platforms as well. In this digital era,   They also save energy by using
 expanding every year, which caters   major percentage of the market share   DBL Ceramic proudly asserts that they   exhaust for drying and by not using a
                                                are the pioneer in digital media in the
                                                                                  burner. Wastes and by-products are
 to almost 80% of local demand. If   in Bangladesh, following which they   ceramic industry of Bangladesh. With   reused and recycled for the production
 the sector is able to attract even   aim to expand outside the perimeters of   an active digital media and Above the   process as well for a better
 more investment with   Bangladesh and launch into the global   Line (ALT) communication, customers   sustainable future.
 infrastructural facilities, it will   market in a bigger way.   can easily find them in the tips of their
 become an exporting target for the             fingers. Having Jaya Ahsan as their
 manufacturers in the region.  Market           Brand Ambassador, DBL Ceramics is   Country’s Best
 Ceramic   Population is always a power for   Positioning of   continually working on both pull and   Display Center
 Industry of   any country if properly utilized.   because of the increasing buying   DBL Ceramics  push strategy simultaneously which is   DBL Ceramics Limited opened its
 Bangladesh has reduced its
 capacity. People used to consider
 Bangladesh  population growth than before but   ceramic tiles as luxurious products   The ceramic tiles market is very   a bold decision and has a greater   exclusive Display Center located at the
                                                percentage of paying off.
 Only a decade ago, Bangladesh   still it is increasing at a rate of 1%   in Bangladesh not long before. But   competitive. Currently there are 28   Nasir Trade Centre (2nd Floor), Bir
 had to depend mostly on imported   p.a. As a result, the market is on   over the period of time, tiles have   manufacturers in the country and new   DBL Believes in   Uttam C.R. Dutta Road (Sonargaon
 tiles but now rising domestic   the up and it will stay this way for   become a necessary element for   entrants are coming up every year. DBL   Road), Dhaka on 26 December 2017.
 demand, triggered by increased   the next couple of decades   almost every household for both   always believes in innovation and likes   Sustainability  In this Display Center the visitors can
 construction of houses and their   according to specialists.  urban and rural alike. Not that   to break shackles by creating new   DBL Ceramics believes in   view a versatile array of ceramic tiles
 renovation or remodeling, has led   For this increasing population, we   people are using generic tiles only   trends. Since its inception, DBL   sustainability. Its sustainability is   from DBL Ceramics which includes
 to the boom of local tiles industry   need more housing solutions. As a   but the market is getting ready for   Ceramics has positioned itself in such a   based on five pillars: People, Process,   Polish, Porcelain, Wall Tiles, Décor
 over the period.  result, it is predictable that   specially designed products like   way that whenever people hear the   Product, Community and Environment;   Tiles etc. DBL Ceramics has also
 Now, besides the local investors,   Bangladesh will have more   Technical Porcelain, Sugar Effect   name DBL Ceramics, they recall the   thus, integrating a holistic approach   partnered with renowned European
 some foreign investors have come   demand for ceramic tiles in the   Tiles etc. DBL Ceramics has the   words- Innovation, Quality and Design.   towards sustainability. For each pillar,   brands Gigacer, Tres and Flaminia to
 into the scene, leading to further   coming future as well.  privilege to say that they   DBL is the perfect synonym of these 3   there are a number of Sustainable   establish a more vibrant and
 expansion of the market.  With that there is another point to   introduced these products in the   words.  Action Programs in place – both on   diversified product portfolio which
 According to tile manufacturers,   take note of. People are   Bangladeshi market for the first   According to DBL Ceramics, they do not   large and small scales and short and   includes large-slab Porcelain tiles,
 the domestic tiles market is   experiencing a change in lifestyle   time.  sell tiles but dreams. The   long terms – through which the   sanitary ware and faucets.

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