Page 92 - ICE BUSINESS TIMES March 2020
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Ceramics Industry





                                                                                                                                           Journey of DBL
                                                                                                                                           Ceramics Ltd.
                                                                                                                                           DBL Ceramics Limited started its
                                                                                                                                           journey with an unparalleled
                                                                                                                                           commitment to bring elegant and
                                                                                                                                           premium quality ceramic tiles to cater
                                                                                                                                           to the demands of all sorts of building
                                                                                                                                           and diverse architectural needs. The
                                                                                                                                           state-of-the-art technology and
                                                                                                                                           machinery from world renowned Italian
                                                                                                                                           brands helps to ensure the promised
                                                                                                                                           quality. DBL Ceramics started its
                                                                                                                                           operations at the end of 2016. Known
                                                                                                                                           for its creativity and unique designs,
                                                                                                                                           the DBL Ceramics creations comprise
                                                 Innovation, quality
                                                 and design are the                                                                        both innovation and exclusivity. DBL
                                                 cornerstones of                                                                           Ceramics takes pride in its fully
                  A New                          innovative approach                                                                       facilities ensuring that every process   long-cherished dream of a heavenly   sustainability plans are translated
                                                 DBL Ceramics’
                                                                                                                                           automated factory and production
                                                 to establish better
                                                                                                                                                                             house, a nature in the bedroom, a
                                                                                                                                                                                                               into actions.
                                                                                                                                           follows the highest level of precision.
                                                 living standards for
                                                                                                                                                                             universe in the kid’s room or even a
                                                                                                                                                                                                               DBL Ceramics continuously works
                                                 their customers.
                                                                                                                                           The range of tiles includes Polish,
                  Definition of                                                                                                             Porcelain, Wall Tiles, Technical   strong base on the gymnasium, all will   towards improving the quality of the
                                                                                                                                                                                                               products, and all the processes that go
                                                                                                                                                                             come true with our versatile array of
                                                                                                                                           Porcelain, Decor Tiles in a variety of
                                                                                                                                                                             tiles. DBL Ceramics aspires to work as
                                                                                                                                                                                                               into making the final finished product,
                                                                                                                                           designs and shades to suit every decor
                                                                                                                                                                             a lifestyle brand which believes in
                                                                                                                                                                                                               and ensures to minimize the negative
                                                                                                                                           with HD printing. In continuing to
                  Versatility                                                                                                              redefine product innovation processes   #BetterLiving.              impact on the environment and the
                                                                                                                                                                             Along with the conventional
                                                                                                                                                                                                               consumers. The R&D department is
                                                                                                                                           and creating a wide range of diversified
                                                                                                                                                                             approaches of the building material
                                                                                                                                                                                                               actively involved in creating new and
                                                                                                                                           designs, DBL Ceramics has introduced
                                                                                                                                                                                                               researching existing products and the
                                                                                                                                                                             industry which mostly focus on the
                                                                                                                                           Sugar Effect Tiles and Technical
                                                                                                                                           Porcelain Tiles in Bangladesh.    Trade Marketing and other Below the   processes associated with them. They
                                                                                                                                           They are aiming for more innovation in   Line (BTL) activities, DBL Ceramics is   save water by recycling 100% water
                                                                                                                                           their products in the coming future.   considering other communication   with their 2 water treatment plants.
                                                                                                                                           With these, they are poised to grab a   platforms as well. In this digital era,   They also save energy by using
                                                     expanding every year, which caters                                                    major percentage of the market share   DBL Ceramic proudly asserts that they   exhaust for drying and by not using a
                                                                                                                                                                             are the pioneer in digital media in the
                                                                                                                                                                                                               burner. Wastes and by-products are
                                                     to almost 80% of local demand. If                                                     in Bangladesh, following which they   ceramic industry of Bangladesh. With   reused and recycled for the production
                                                     the sector is able to attract even                                                    aim to expand outside the perimeters of   an active digital media and Above the   process as well for a better
                                                     more investment with                                                                  Bangladesh and launch into the global   Line (ALT) communication, customers   sustainable future.
                                                     infrastructural facilities, it will                                                   market in a bigger way.           can easily find them in the tips of their
                                                     become an exporting target for the                                                                                      fingers. Having Jaya Ahsan as their
                                                     manufacturers in the region.                                                          Market                            Brand Ambassador, DBL Ceramics is   Country’s Best
                      Ceramic                        Population is always a power for                                                      Positioning of                    continually working on both pull and   Display Center
                      Industry of                    any country if properly utilized.   because of the increasing buying                  DBL Ceramics                      push strategy simultaneously which is   DBL Ceramics Limited opened its
                                                     Bangladesh has reduced its
                                                                                     capacity. People used to consider
                      Bangladesh                     population growth than before but   ceramic tiles as luxurious products               The ceramic tiles market is very   a bold decision and has a greater   exclusive Display Center located at the
                                                                                                                                                                             percentage of paying off.
                      Only a decade ago, Bangladesh   still it is increasing at a rate of 1%   in Bangladesh not long before. But          competitive. Currently there are 28                                 Nasir Trade Centre (2nd Floor), Bir
                      had to depend mostly on imported   p.a. As a result, the market is on   over the period of time, tiles have          manufacturers in the country and new   DBL Believes in              Uttam C.R. Dutta Road (Sonargaon
                      tiles but now rising domestic   the up and it will stay this way for   become a necessary element for                entrants are coming up every year. DBL                              Road), Dhaka on 26 December 2017.
                      demand, triggered by increased   the next couple of decades    almost every household for both                       always believes in innovation and likes   Sustainability            In this Display Center the visitors can
                      construction of houses and their   according to specialists.   urban and rural alike. Not that                       to break shackles by creating new   DBL Ceramics believes in        view a versatile array of ceramic tiles
                      renovation or remodeling, has led   For this increasing population, we   people are using generic tiles only         trends. Since its inception, DBL   sustainability. Its sustainability is   from DBL Ceramics which includes
                      to the boom of local tiles industry   need more housing solutions. As a   but the market is getting ready for        Ceramics has positioned itself in such a   based on five pillars: People, Process,   Polish, Porcelain, Wall Tiles, Décor
                      over the period.               result, it is predictable that   specially designed products like                     way that whenever people hear the   Product, Community and Environment;   Tiles etc. DBL Ceramics has also
                      Now, besides the local investors,   Bangladesh will have more   Technical Porcelain, Sugar Effect                    name DBL Ceramics, they recall the   thus, integrating a holistic approach   partnered with renowned European
                      some foreign investors have come   demand for ceramic tiles in the   Tiles etc. DBL Ceramics has the                 words- Innovation, Quality and Design.   towards sustainability. For each pillar,   brands Gigacer, Tres and Flaminia to
                      into the scene, leading to further   coming future as well.    privilege to say that they                            DBL is the perfect synonym of these 3   there are a number of Sustainable   establish a more vibrant and
                      expansion of the market.       With that there is another point to   introduced these products in the                words.                            Action Programs in place – both on   diversified product portfolio which
                      According to tile manufacturers,   take note of. People are    Bangladeshi market for the first                      According to DBL Ceramics, they do not   large and small scales and short and   includes large-slab Porcelain tiles,
                      the domestic tiles market is   experiencing a change in lifestyle   time.                                            sell tiles but dreams. The        long terms – through which the    sanitary ware and faucets.
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