Why Tesla doesn’t Need to be the Next Apple

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Elon Musk and Steve Jobs both have been trail blazers in their own industries – disrupting entire fields and changing their courses forever. Tesla is one of the world’s leading automobile companies that makes electric cars while Apple barely needs any introduction – the tech juggernaut that’s become a household name thanks to the iPod, iPhone, MacBook and its plethora of other electronic devices. Both of these companies have redefined their respective industries and have accomplished the near ‘impossible.’ Since both Tesla and Apple are fueled by groundbreaking innovation, the heated debate of whether Tesla is the next Apple has been part of every tech enthusiast’s conversation lately. Analyze their founders, skim through a few market data, forecast the future – and you can easily understand why Apple is no match for Tesla. Allow us to break it down to you from scratch:

THE MEN BEHIND THE MACHINES
Steve Jobs is perhaps the greatest marketer, orator, thinker that the modern world has ever witnessed. His vision behind creating a product that will reflect human excellence has taken Apple to unprecedented heights. On the other hand, Elon Musk seems like a man from the future. Founder of twice the number of companies that Steve Jobs ever built, Musk envisions something much bigger than gadgets – human colonization on Mars. So these visions alone can give us a synopsis of what these founders have set to accomplish.

Elon Musk

MASS MARKETING TAKES TIME
Whether it’s Apple or Tesla, both these companies have individually segregated target markets. And using Bangladesh to talk about Tesla is like hypothetically planning to introduce Lamborghini Nano for Indian mid-tier markets. Developing countries, right now, barely have the infrastructure to build electric charging-stations that Tesla electric cars would require. Meanwhile, Tesla is focusing on their R&D and making way for more efficient, environment-friendly automobiles. Yes, Apple might be having a huge share of the Asian subcontinent’s smart phone and tech market, but how could we not take Samsung, OnePlus, and Xaomi (just a fraction of Apple’s competitors on these grounds) into the calculation? The bottom line: will Tesla be able to market to the masses? Yes, but it requires a bit of time.

iCar:
A LOOSE-KEPT SECRET
Apple might just be investing its resources in building a supercar. The Silicon Valley tech giant has an R&D budget that is twenty times more than that of the world’s top 14 automaking companies’ combined. Now, will this new Apple product be able to engulf Tesla’s market? The answer lies in numbers – and a few other companies. Tesla Motors has more than 1200 patented devices that enable them to be at the top of their game; restricting Ford, Toyota, and other car makers from tapping into the market of electric vehicles. So will Apple be ever able to get into the race of making highly-efficient electric cars? Maybe yes but by then Tesla will have finished running the lap a dozen times.

SUSTAINABILITY AND THE FUTURE
Many deem Tesla as a rebelling company – forcefully trying to push electric cars into the robust market of automobile vehicles running on fossil fuels. Truth be told, you’re ignoring the big game. With the rate at which fossil fuels are depleting, the consumers today might have a lot of preferences when choosing which car to buy. However, in just a couple of decades, we’ll be entering a time when fossil fuel will be completely depleted, and consumers will have one leading, trusted option – Tesla – to make everyday transport possible with the help of renewable energy. There’s a notion that Tesla is on a fragile rope which may break at any time, but the reality is that Elon Musk is ignoring the rope that other automobile companies are clinging onto and is building a brand new rope from scratch. A rope strong enough to make transportation more feasible, efficient and environment-friendly.

MUSK’S LONG-TERM PLANS
Elon Musk has a handy trait of gaining knowledge from across various disciplines and combining them to form a holistic product. Now let’s take a look at Musk’s newest venture – The Boring Company. This company plans to dig underground tunnels all across cities to eradicate traffic jams altogether. So a few decades down the line, what if The Boring Company decides to merge with Tesla? Or what if SolarCity (Musk’s other company) comes up with some other source of highly efficient renewable energy and decides to incorporate it with Tesla? Tesla does have a smaller portfolio compared to Apple, but future prediction does pave the way to a time when Tesla will expand to the production of several other electric-run vehicles. At that point, if Elon Musk decides to assign significant resources from his other ventures to Tesla, then Apple will have to start counting its days.
Steve Jobs has done his fair share of work in amusing the entire world with the Apple gadgets, but when it comes to Elon Musk, this is merely the beginning. From redefining how humans undergo monetary transaction to making human houses on Mars more than a mere possibility, the real life Iron Man has proved time and time again how capable he is at transforming industries and the way we perceive things. Apple is considered to be the epitome of modern day technology, with its hands trying to grab every possible industry out there – watches, music player, operating systems and so on. But Tesla sings of a brighter day. Steve Job’s brainchild will not be losing its throne to Elon Musk’s captivating cars anytime soon, but if we take a closer look at the future and how every single market is inclining towards long-term sustainability and renewable energy – we can see the mark of a new rule. A kingdom of Tesla – accelerating human life with electronic technology.

This article offers a different perspective to the “Why Tesla Can’t be the New Apple” article published in the IBT July issue (pg. 60). The writer can be reached at farhatchowdhury95@gmail.com.

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