The International Women’s Day 2017 was celebrated with the tagline, #BeBoldForChange. Women across all walks of life have come together to raise their voices towards equality. Sculptor, Kristen Visbal, resonates her vision of equality through her work the ‘Fearless Girl’. Her work debuted on March 8th at Bowling Green, next to the infamous Charging Bull; it was decidedly placed in Manhattan’s Financial District as a temporary installation to represent equal working conditions and encouraging the recruitment of women. The popular installation was commissioned for one week but due to popular demand, it will remain. ICE Business Times investigates the grit behind the girl.
- Leveraging Locations: The Fearless girl is placed at the center of Manhattan’s Financial District. The placement itself sends the message that companies need to create policies and working environments that provide women with equal opportunity. Furthermore there is a large disparity of women in senior managerial, board members, and CEO positions.
- State Street Sponsor: The Fortune 500 Company is the financier of the statement piece with the claim, “We are calling on companies to take concrete steps to increase gender diversity on their boards and have issued clear guidance to help them begin to take action”. However, State Street only has 3 women in the 11-person board of directors and 5 in its 28-member leadership team. This brings to light the fact that a lot is being said but there is a dire need for greater action.
- The Message behind the Masterpiece: Visbal’s vision for the sculpture is one that transcends beyond borders and oceans. She poignantly states, “This is a piece of work all women of any age, shape, color or creed can relate to…A work which reminds us today’s working woman is here to stay and has taken her place in the nation’s financial district.” Furthermore, as a former analyst of the financial institute of Wall Street, she has first-hand experience of the gender inequality in the field.