The Business of Brushes

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Liza Hasan
Marketing Director of HMBR Tools and Chemicals Ltd.
Watercolor Artist

“There Are Limitations With A Sponsor. With The Fellow Artists, Your Boundaries Are Limitless And You Are Stronger On A United Front, Supporting One Another And Even Gaining Recognition Through Being On
The Same Platform.”

Following the footsteps of her grandmother, Liza Hasan took art classes at a young age, as her parents dreamt that she would one day become an architect. Howeverwith the realities of everyday life, she was not able to continue art classes with her teacher Saiful Islam. “Saiful sir would make astonishing Russian landscapes and I was a student until I was fifteen. Unfortunately, he has moved to another part of the city and due to time constraints, I was unable to attend his classes,” Liza remarks.
Liza Hasan Drawing-01 A good friend had challenged Liza, showing her sketches and observing that she had the ability to create works that were just as worthy. On the moment of inspiration, Liza says,“My friend had ignited that idea of starting my artwork again. I began with sketches and I despised my work at first but the nostalgia and pleasure I had felt were the kind that only art had given me.” Liza started with sketches but it was a Youtube video that has inspired her to start watercolor. As an MBA student, she would count the minutes of her class to end so she could go back home and start working on her art. She explains how Agnes Cecile has inspired her: “Upon watching a video of her work I was completely speechless and I watched it 143 times. I started taking pictures and finding some online in order to copy her style. After extensive practice, I came to the realization that her work was much more translucent and I was very detailed. This allowed me to understand that every artist has to find their own vision through experimenting and learning exactly which medium is right for them.”

“An artist must understand that the creative license is a time-consuming job and in this very case it is imperative that you have an agent that handles the logistics of the gallery. I am very fortunate because Karina lets me focus on my art while she handles all the other details of the gallery, a feat that I would have never been able to do on my own.”

Drawing from her Agnes, Liza continued her work with watercolors; she equates her love for the medium with the fluidity it possesses, “With acrylics and oils, you command the paint and where it goes. On the other hand, watercolor flows in a direction that you may not intend it to. You have an outline of the work that you would like to do and you detail it as you go along. “As a perfectionist, she does allow the paints to dictate the final work and gives it direction during the final stages. She believes that finding your technique is key, “Though the painting may be different from my intended work, and I use the dry color which is the incorporation of the paints with less water. I am a perfectionist in terms of this stage of the process. The watercolor acts like an acrylic at this point and I have more command of the final details that must be incorporated.”
Liza finds inspiration in unique expression, “It may sound cliché, but I start with eyes. They are the most expressive and emotive. Once I find that unique expression, the rest of the painting is based on the subject, pose and the emotion that I would like to evoke.” She credits the mannerism of her heart with the ideas of tranquility, “I implement blues and greens because it creates a serene and calming effect in my paintings. After a hectic day, I believe that anyone who is looking at my painting should be in a serene area with calm and peace. It inspired me to create the garden outside my studio window.”
Though her paintings emit a soothing sense ofcalm, Liza has a flourishing career as the Marketing Director of HMBR Tools and Chemical Ltd. She states that her success in both the corporate and artistic aspects of her life come from routine, “My day starts with dropping my daughter off to school and my day job. After picking her up, I will usually have to tend to her as well as my work requirements. Upon getting home, I work on a painting in between the tasks that I must complete for the day.” She elaborates that she is given this liberty through the use of watercolor, “With my medium, you can put on a layer and it takes 15 to 20 minutes to dry. Within that time I complete the other work that I have to attend toand come back to add another layer. This process allows me to find the balance I need betweenthe artist, the corporate, and the mother.”
One would think that Liza has enough on her plate with so much, but she believes that her art is her escape, “My work as an artist transports me to another world and it provides me with a sense of euphoria like nothing else can. It has come to the point where I need my art in order to relax and alleviate the stresses of the day.”

“My work as an artist transports me to another world and it provides me with a sense of euphoria like nothing else can. It has come to the point where I need my art in order to relax and alleviate the stresses of the day.”

Coming into the routine of painting on a daily basis, Liza has received commercial success on many platforms. She details her journey that started with a few commissions, “I was recognized as I had put my work on various platforms and it led me to meet the Global Shapers during The InvisiBellas exhibit, a group of underground artists. At first I was in awe and intimidated by the works that these artists were creating. It was very unique and they were sticking to their own vision of what they wanted their art to be, as opposed to following the traditional methods.” Liza had become emotionally connected to these artists and this motivated them to create their own exhibit. Along with fellow artist Kazi Istela, she organized the Milkshake Collective. “We were a bunch of artists that had funded the gallery space by ourselves because we wanted to stay true to our individual visions. There are limitations with a sponsor. With the fellow artists, your boundaries are limitless and you are stronger on a united front, supporting one another and even gaining recognition through being on the same platform. The Milkshake Collective was a phenomenal success for each and every one of the artists and they arecommissioned on multiple opportunities, often to the point where they need time to breathe,” chuckles Liza.
Art is not simply about creativity and vision, an artist must promote themselves postulates Liza, “I started promoting myself through Facebook and I am currently working on creating my own website. Artists need to understand they must promote themselves on multiple platforms and there are so many available tothem. Many artists hesitate because they are insecure about their work.” She concludes that this is detrimental to the career of an artist, “You cannot stress about your work and dictate the quality without showing it to the audience. Not only will you receive feedback regarding your artwork, you will also gain perspective as to which direction you can take the work as you progress.”
Furthermore, Liza marks her progress through her first work and her latest work in order to have a meticulous account of how she has progressed.
“Starting with social media platforms such as Facebook and Tumblr, an artist can further their foundation by marketing themselves through print houses because you also have to make a living. Not only will they be commissioned, this will provide them with exposure,” conveys Liza. Succeeding her exposure, Liza gained international acclaim through the artist platforms of Talent House and HitRECord. As she reminisces upon these moments Liza expresses the motivations that she had received in these very moments, “Upon putting my work on HitRECord, I woke up a month later to find myself tagged in a video in which actor Joseph Gordon-Levitt featured my work. He went on to say, “A warm welcome to Liza’s Brushes” which made me astoundingly enthusiastic. Since then, I have been featured on HitRECord on a monthly basis. I was so excited that I called my brother and sister-in-law in London to share the moment. This also led to Michael Alberthauser featuring my work with Talent House and the Huffington Post in 2015. Though I was not at the gallery, the fact that my works were gaining such recognition allowed me to realize that my efforts were fruitful.”
Liza is exuberant about her first official solo exhibit, The Water Impala, taking place in March. She credits the success of this venture to her agent, Karina Zannat, “An artist must understand that the creative license is a time-consuming job and in this very case it is imperative that you have an agent that handles the logistics of promotional work. I am very fortunate because Karina lets me focus on my art while she handles all the other details of the exhibition, a feat that I would have never been able to do on my own.”
As we concluded the interview in her studio, Liza’s daughter, Parisa, wakes up from her nap to enter her mother’s studio. With countless subjects to choose from, Liza’s greatest inspiration sits on her lap to listen to our conversation. Liza glances at her daughter and tells me about how being a mother has grounded her, “I knew I was completely responsible for another person and my daughter is my true love. I wanted her to know that her mother not only had a thriving career but pursued her ultimate passion as an artist.”

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