The world is becoming highly digitized these days. Dhaka being the 2nd city with the most Facebook users is a story which is continuously unfolding and unfurling. The story being narrated is about gaining digital traction to woo customers. Also, approximately 79% of all Internet usage in Bangladesh is via mobile.
So, 2019 and beyond is all about streaming online, social and mobile marketing. Integrating the three platforms will allow you to substantially increase your visibility and efficiency.
This practice will also see the quality of content marketing reaching new heights. With everyone focusing on the digital platform, and with influencers having a very short attention span, content will become more interesting and increasingly rapid.
Customers will become the face of brands as well. Owing to the popularity of Youtube, Snapchat and even Instagram, everyone is afforded a platform to become a celebrity or at least go viral. People have started encouraging individuals from their own circles to become influencers and brand ambassadors. Companies have picked up on this particular consumer habit. Campaigns and adverts now showcase ‘Human’ faces as they carry a more substantial understanding of customers own mindset.
The advantage of social-media influencer marketing has been established by now. That’s why marketers should expect heated competition if they want to work with top brand influencers this year. To avoid the pressure of competing with rival brands, marketers should be looking to develop more long-term relationships with key social media influencers.
Another key advancement in influencer marketing strategy this year will be authenticity. Consumers can easily detect influencer-brand collaborations that seem forced and they run the risk of being called out, which is why smart marketers will focus on building organic relationships with influencers that go with their brand.
Nothing on social media is as eye-catching or attention-grabbing as quality video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof.
If you’re not convinced, these social media video statistics should prove why video is worth your attention:
• YouTube viewers watch a billion hours of video every day
• Facebook users consume more than 8 billions of videos every day
There is a lot of formats these video contents can take, from 360-degree videos to live streams. This gives marketing teams a serious amount of flexibility when it comes to planning video campaigns.
One thing to keep in mind, though, is that mobile comes first. With their growing popularity, social media “stories” will be impossible for marketers to ignore in the coming year. The “stories” format pioneered by Snapchat has now become a staple of the social media world.
First Instagram created instagram stories, and youtube also released their own story telling format called “Reels”. Each offers unique features and presentation, but they all follow the same concept.
Stories capture the best moments from a day and most vanish after a set period of time. Their temporary nature creates a sense of Fear of Missing Out, or FoMO, for users who don’t check them before they disappear. They’re also just a fun, bite-sized way to present video content.
With even WhatsApp and Facebook joining the fray, it is time to think about stories as a key part of your social marketing strategy.
Altogether, 2019 will see a lot of trends shifting. Celebrities will have to become social influencers to survive, traditional marketers will now have to become digital marketers and contents will have to become short, precise and mobile.
