MACOMM, one of the fastest growing marketing communication agencies in the country, has become the Official Affiliate of Dentsu, under Dentsu Aegis Network for the Bangladesh region. Rabeth Khan, Chief Executive Officer of MACOMM, signed on behalf of MACOMM and Steve McNaught signed on behalf of Dentsu Aegis Network.
Under the joint working alliance, MACOMM will assimilate the best international advertising and marketing communication practices from the world’s largest advertising agency brand Dentsu. In addition, MACOMM will service all the Dentsu global and regional Japanese and non-Japanese clients operating in Bangladesh. MACOMM and Dentsu have already undertaken strategic plans to train the team in Bangladesh through on-the-job training and knowledge sessions in India, Thailand and Japan to embrace the Dentsu way of doing business across global markets.
Commenting on this Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network said, ‘We are very pleased to have MACOMM as our Official Affiliate in Bangladesh. Their subsidiary company, MediaAxis already have a relationship with Dentsu Aegis Network through Carat and MACOMM will now be the Official Affiliate of Dentsu in Bangladesh. Rabeth Khan and his team are really enthusiastic professionals and will take their organization to newer heights’.
Rabeth Khan, Chief Executive Officer, MACOMM said, ‘We are delighted to link up with one of the world’s biggest agency groups, Dentsu Aegis Network, in the Bangladesh region. With our association with Dentsu, we are confident to bring forward a strong unique proposition of international qualitative benchmarks in the local market for both the Dentsu and non-Dentsu Japanese and non-Japanese clients, in Bangladesh, with the continuous guidance and expertise of Dentsu. This association also underlines the progression of MACOMM as one of the fastest growing marketing communication agencies in Bangladesh and its intention to embrace global standards of advertising communication excellence’.