GUARDIAN LIFE – The Torch Bearer

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Life is a desert of shifting dunes, unpredictable and erratic. Incidents happen suddenly and unexpectedly. We always try to take control of our existence. In some ways, we succeed; in most cases, we are at the mercy of our fate. By nature, in fiction, we find it predictable and boring; in real life, it is terrifying. We have always tried to shield ourselves from unfortunate events in life, a mechanism which has evolved throughout history. In the modern world, life insurance is the most popular and reliable means to secure our future.
Throughout the world, life insurance is the most popular way to future proof an individual and his/her family. The growth of the global insurance industry indicates that an increasing number of people are leaning towards it as a contingency.


Unfortunately, in comparison with other countries, the growth of the Bangladeshi insurance sector is dispiriting. There are some significant constraints which are stifling the growth of this sector. The obstacles range from poor infrastructure to lack of proper corporate governance. At the moment, there is one insurance company in Bangladesh who are expanding at a rapid pace and setting benchmarks for the industry.
Guardian Life Insurance Limited is the fastest-growing life insurance company in the country; it is jointly sponsored by Apex, BRAC and Square Group. They operate according to international standards and has been recognized for high-quality service while maintaining global compliance.


A glimpse of the newly established headquarters of Guardian Life Insurance at Police Plaza Concord, Gulshan indicates the magnitude of their operation. The 17,000 sq feet (approximately) office is one of the most sophisticated workplaces in Bangladesh. The open-concept office is designed keeping sustainability and efficiency in mind. It is not only an aesthetic masterpiece, but it is also designed according to international standards. The interior is developed under the guidelines of LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council (USGBC). It is part of the international effort to scale-up the green building practices around the globe. Awaiting confirmation, the LEED certification is evidence of compliance of environment, sustainability and energy efficiency.

Architecture of Guardian’s Modular Data Center.

The floor is designed by a computer-simulated model to ensure the highest possible energy savings. The office is equipped with advanced systems which balance oxygen level, leading to numerous health benefits. It helps to improve mental clarity and intelligence and keeps employees energetic; they can work for longer hours without exhaustion. The workplace is ergonomically designed to ensure maximum employee efficiency, having an open space office enhances inter-departmental communication which has greatly improved client service. There is an ample amount of natural light across the floor, which helps to maintain adequate lux level in the most energy-efficient way possible. The entire system is sensor-based that varies according to the intensity of natural light and movement sensation.

Guardian have won the prestigious Insurance Asia Awards for the last three consecutive years

Guardian Life has also prioritized the segment which used to be considered a fragile component of the industry; innovation. Technology has become the heart of the company; they have invested massive resources in obtaining industry-standard technological solutions. The company has updated its entire infrastructure to implement the most updated cybersecurity system. They have acquired Modular Data Center; the most updated data centre solution in the world. It is integrated with PDU, UPS, monitoring, cooling and rack system in a comprehensive cabinet to save space. IT cabinets can be deployed flexibly on both sides of it. The system is incredibly efficient. PDU, UPS, monitoring and air conditioner are integrated into one cabinet.
Information security is ensured by customer information stored in a secured manner while mitigating the cyber threat. Guardian Life has considered all the risk factors while designing the security system. The entire system is bundled together, which makes it extremely efficient. They also have acquired Compacton, which is one of the best archiving solutions in the world.


Guardian Life Insurance is genuinely the most resourceful and sophisticated insurance company in Bangladesh. Over the years, the company has grown from strength to strength, expanding rapidly. They are leading with innovation, compliance and infrastructure, which was previously a rarity in the sector. Guardian Life is the only company in the industry which has 24/7 call centre. They have covered more than 11 million lives with 97% Claim Payout Ratio, which is the global standard.
Guardian Life Insurance has successfully made tectonic shifts in the sector. They have won the prestigious Insurance Asia Awards for the last three consecutive years. The factors which make “Guardian Life” stand out from its competitors in the market is its dedication to clients and long term vision. Insurance is an intangible product; the entire contract is based on faith. Guardian Life has invested immense resources in providing better client services, in securing their data and deliver on their promises. They have focused on every minute details and ensured that all the stakeholders could put faith in their entity. Insurance is assurance, a ray of light in your darkest hours; Guardian Life Insurance is committed to being the light at the end of the tunnel for their stakeholders.

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