From Paper to Pay Per

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Out of all the online channels, Facebook had something different in store. It has the power to transform and inspire. Facebook was no more for just the teens. It was almost a necessity for all of us as a common platform of communication to keep us going about what’s trendy around us and our friends.

By Ariful Bashar
Head of Digital, Red Rocket Inc.

From printed bronze plates of China to Egypt’s papyrus to the domination of television to billboards on every roadside to today’s social media marketing, how we advertise has drastically changed. Not only how it’s done but also how it’s perceived! Creative techniques is what helped grab that extra bit of customer’s attention. Sparkly billboards with lights here and there and overly hyped voices through radio channels connected people as they drove around the city trying to reach their destinations, thank God for the hours of rush-hour traffic! The most amazing thing that could have happened in this era of technology was the sudden arrival of online marketing. Where well and mid established brands were concentrated on conventional advertising. Online marketing thundered its way in through Facebook, Google, Instagram, Youtube, Websites, E-mails eight to ten years back. Only a few had imagined what it was capable of doing and the best was yet to come.

Social Media-01 Social Media-02

Out of all the online channels, Facebook had something different in store. It has the power to transform and inspire. Facebook was no more for just the teens. It was almost a necessity for all of us as a common platform of communication to keep us going about what’s trendy around us and our friends. To make things a little more interesting and customized, groups and pages came in where birds of the same feather could interact through not just words but pictures, videos, emoticons, likes and shares. It was almost as fresh as any person-to-person conversation. That’s where the new generation fusion Facebook entrepreneurs AKA F-entrepreneurs* came in. What they had to offer was often simple consumable products; but they had achieved through online marketing what traditional marketing couldn’t. They could afford to be incredibly tiny in terms of operations but yet afford to reach a massive number of people connected to Facebook at almost no cost. The number of f-entrepreneurs soon multiplied to thousands and what social media marketing could do amazed us all. It was not just plain old advertisement anymore. It was brands that could talk to us, listen to our needs, keep us notified about its latest release and most importantly it gave brands a “Voice”. It was what we called interactive advertisement. Eventually corporate giants joined in to grab a share. They started opening their products and services onto Facebook Pages. That’s when things got interesting. As we had limited space to offer on our homepage, the number of people, the booming number of pages could reach at a time fell drastically. The layout of Facebook was changed where ads could now be placed on the desktop/mobile newsfeed, and third party apps for Facebookers to see. It was a golden opportunity for them to take advantage of the grab-a-slice struggle that F-entrepreneurs* were going through. People could now pay their way in.
Where Google ads (GDN & GSN), Youtube ads, E-mail marketing and Website banner placement was still booming, Facebook marketing just aced it. The most amazing thing about it was how it retained its fans with just something as simple a “Like” on the page. Pay per impression, fan, click and all the other promotional methods helped thousands and millions of Facebook fan pages reach out to Billions of fans till date. So what’s next? I would say, the next big thing is not static. You are already seeing it’s domination on Facebook newsfeed. Yes you guessed it right, it’s videos. Video will keep on dominating the way we consume content. Attach pay per view along with it, and you have the entire world waiting to be moved.

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*F-entrepreneurs: A type of online entrepreneurs whose business exist/ existed online because of Facebook/ social media.

 

 

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