Creating Homes for Peace

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“Home for peace” is simply not our slogan; it is the fundamental belief that we strive to achieve in the industry

Md. Sheikh Shadi is the Founder and Chairman of Assure Group. He also serves as the President of the South Bengal Development Council, the Vice President of Dhaka Premier Club Limited, the President of Assure Welfare Fund and a member of Dhaka Chamber of Commerce & Industry (DCCI), Real Estate & Housing Association of Bangladesh (REHAB), and the Bangladesh Myanmar Chamber of Commerce & Industry.

What is the vision of Assure group? How does it plan to distinguish itself from other real estate firms in Bangladesh?
Every conscious person should have some commitment to the society and the country. As a corporate body, Assure Group also believes in its social commitment as strongly as its business ethics. “Home for peace” is simply not our slogan; it is the fundamental belief that we strive to achieve in the industry. We believe that your home should be somewhere in which you feel secure and comfortable. With this noble vision, our journey started in 2007 and since then we have been efficiently serving respected clients, landowners and apartment owners with the standard and comfortable living spaces of their specifications and necessities.
How would you describe the business model of Assure Group?
The business model of Assure group entails a number of principals. We devote our resources to provide a product and service of high and consistent quality. All of our provisions are in accordance to the vision of the buyer because they have invested in our company and it is our priority to provide the best. In order for health and sustainable growth, the company ensures that the investments of clients are satisfactorily met. A workforce defines the success of a company therefore we believe in an environment that allows for personal development and well being of our employees. We also believe that there is always room for improvement and refinement therefore we encourage the idea of supporting and understanding customer service and constructive criticism.

What major challenges did the company have to overcome over the years? How is the company expanding?
In a megacity such as Dhaka, where the density of buildings is continuously increasing, the idea to create an outstanding architectural design proved to be the greatest challenge. We focus on very conscious selection of project sites, quality construction materials, modern fittings and uncompromised standards. These qualities have allowed us to become such a successful entity in a short duration of time. We believe in maintaining a degree of professionalism in the context of construction while finding an understanding connection with the customers to meet their demands. We would like to contribute to the national economy because the overall development and progression of a nation allows all of citizens to prosper.

How do you see the commercial real estate market evolving in the future?
There was a period in which I was skeptical because of political instability. During that year, we had experienced a significant degree of loss in the real estate sector. With the restoration of stability during the previous year, the industry has continued its evolution. The next step that is quite evident now is creating living spaces of international standards. We don’t want to just make buildings that provide shelter; your house is your sanctuary in a sense. The post-modern aesthetics are being implemented in regards to design, building aesthetic, special orientation and greenery. The newer buildings take into consideration the need for a significant amount of distance amongst the buildings of any particular area because there is always a matter of privacy and proximal comfort.

What can we expect from Assure Group during 2016?
We have experienced a significant amount of success in the real estate industry, establishing a reputation and continuing our service, we seek to expand into other ventures. We would like to expand to the agro based sector along with some other businesses. If we apply our ethics and professionalism, Assure believes that we will prosper in these industries as well.

 

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