Page 38 - November 2020
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WINNING CONSUMER


                  TRUST BY ENSURING                                                                                                        millennials are hooked to digital        the cybersecurity parlance, they   example, we are at the brink of                  Q & A: From your                         malware on the internet and                                                         old. There are 79 insurance                facilitating the trust that was   one in terms of the consum
                                                                                                                                                                                                                                                                                                                                                                                                     companies in the country.

                                                                                                                                                                                                                                                                                                                 taking adequate
                                                                                                                                                                                                                   witnessing the: Personal Data
                                                                                                                                           technology, but this whole
                                                                                                                                                                                    say you can never avoid it. It
                                                                                                                                                                                                                                                                                                                                                                                                                                                necessary to improve financial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              base, revenue and brand

                                                                                                                                                                                                                                                                        experience as a veteran
                  CYBERSECURITY                                                                                                            advancement also creates some            might happen if a hacker is    Protection Bill '' in India and I am                 banker, can you please                   countermeasures. The fourth                                                         Thousands of people, directly and          inclusion in the country. The   perception and have been so
                                                                                                                                           risk and what is at risk in our


                                                                                                                                                                                                                                                                                                                 layer deals with data security. To
                                                                                                                                                                                                                   sure Bangladesh will have its
                                                                                                                                                                                    determined to help you even find
                                                                                                                                                                                                                                                                                                                                                                                                                                                introduction of various fintech
                                                                                                                                                                                                                                                                                                                                                                                                     indirectly, work in this ecosystem
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              decades. We have been spending
                                                                                                                                                                                                                                                                        shed light on the existing
                                                                                                                                           personally identifiable information      a way to have assistance. It is   version very soon. I believe                      cybersecurity threats that               ensure data security and prevent                                                    and there are around 8000                  companies has taken financial   a considerable amount of tim
                                                                                                                                           is at risk. Now, everything is on        where the transfer of risk comes   regulatory constraints will keep                                                          data loss, database activity                                                        branches, so geographically the            inclusion on a different level in   and resources to improve
                  The third webinar on       session. Along with them,                                                                                                                                                                                                  might undermine
                  InsurTech shed light on the   there were three more                                                                      mobile; we don't use credit cards,       into hand comes into play. How   companies from misusing user                       customer trust in the                    monitoring tools may be                                                             distribution is quite good. But the        Bangladesh. However, being a   insurance and increase its
                  topic: Winning consumer trust   panelists: Anisur Rahman,                                                                we use mobile wallets. So, our           can you transfer the risk? There   data. These legislations are very                banking sector?                          implemented.                                                                        market penetration in terms of             part of financial inclusion, the   accessibility. The implem
                  by ensuring cybersecurity. The   Head of IT, City Bank Limited;                                                          personally identifiable information      are some settings available to   robust and compel the companies                    In the banking sector, we view this      As a whole, these four layers of                                                    product and policies is very low.          insurance sector is yet to make   of technology and the coll
                  Keynote of the session was   Arif Sikder, Managing                                                                       is right there out there on the dark     transfer the risk, and one of them   to prioritise data protection from             cybersecurity as a multi-layer           defence combine with                                                                The rate is actually around 1% in          a substantial impact on the   effort of ensuring efficiency,
                  presented by Bhishma       Director, Ezy Fintech Ltd. and                                                                web.                                     is cyber insurance.            the very first day. Therefore, I                     topic. To ensure a robust                cybersecurity which includes                                                        a market of 170 million people.            Bangladesh economy. However, I   transparency and accessibil
                  Maheshwari, Executive Vice   MD Moniruzzaman Khan,                                                                                                                                               believe a change of habits,                          cybersecurity system we engage in        Incident response team, Securities                                                  One of the primary reasons for the         firmly believe insurtech, cyber   can provide the sector wit
                  President and Cyber Insurance   SEVP, Head of Digital                                                                    THE HARD QUESTIONS                       STAYING AHEAD OF               regulations and firms becoming                       five layers of defiance. A breach in     information event management                                                        lack of penetration is the trust           tech and strong cybersecurity   momentum it needs to go
                  Practice Leader, Marsh India.   Business & Brand                                                                         We use digital technology to ensure      THE CURVE                      more careful in data handling will                   one of the layers can cause              and user educational awareness.                                                     issue. The lack of trust and               can win the consumer's hearts   forward. I am happy to infor
                  MD. Shahadat Hossain, IT   Communication, GDIC.                                                                          that the processes become better, it     Bangladesh may come up with    undoubtedly result in a more                         problems for any financial               The layers must be regularly                                                        awareness causes people to view            overcoming the trust issue.   you that GDIC is one of the
                  Specialist (Information/Cyber                                                                                            helps us in our overall life, but it     their data protection acts or   secure environment, and I believe                   institution be it a bank or an NBFI.     assessed and improved to ensure                                                     insurance as a social taboo and                                          companies in Bangladesh that i
                  Security) BISD Project, IDRA,                                                                                            also increases a lot of data privacy     guidelines, including the      that's the way forward.                              To ensure infrastructure security,       a robust cybersecurity system.   MD MONIRUZZAMAN                                    people are incredibly adamant              As a seasoned brand           working on this combination on
                  and FID, Ministry of Finance                                                                                             risks simultaneously. And one            regulatory fines and penalties.                                                     we regularly carry out penetration       Finally, I want to restate that any   KHAN                                          about getting any insurance. The           marketing professional,       the quest of building consumer
                  was present during the                                                                                                   thing which definitely will help all     Similarly, there are data breach                                                    testing and vulnerability                breach in any layer of security of   SEVP, Head of Digital Business &               scenario did not just happen               what kind of brand            trust. As a market leader, we
                                                                                                                                           the companies to ensure that their       costs which means that any                                                                                                   the security system can                                                             overnight; it is the result of years       marketing initiatives         want to set the precedence for
                                                                                                                                           technological advancement is up is       first-party expenses of forensics,                                                  assessment using some tools              compromise user data which wipe   Brand Marketing,                                  of accumulated incompetence.               enabled by technology         our peers to learn and follow.
                                                                                                                                                                                                                                                                                                                                                Green Delta Insurance Company

                                                                                                                                           the task and trust in their              which a firm does expand                                                            available in the market. Banks are       out the revenues of a company in   Limited                                          Most of the companies that are             can help people gain          believe it's a collective effo
                                                                                                                                           customer's mind. And when I trust        immediately after a cyber attack,                                                   bound to run the tests as a              a matter of seconds.Therefore the                                                   operating in the market are doing          better trust in the           if we lead the way, others wil
                                                                                                                                                                                                                                                                        compliance regulation from the
                                                                                                                                                                                                                                                                                                                 entire security system should
                                                                                                                                                                                                                                                                                                                                                                                                     very well and operating ethically.
                                                       THE DIGITAL                   unemployment, fiscal crisis, but                      I can talk about things which            gets covered under the policy.                                                      central bank. I think the insurance      work on collectively and       There has been no better time to                     Unfortunately, a handful of                system? Can digital           able to follow the route.


                                                                                                                                           primarily forms of trust,
                                                                                                                                                                                    In the end, I would like to say that
                                                                                                                                                                                                                                                                                                                                                talk about cybersecurity. The
                                                       TRANSFORMATION                two of the broad issues with                          transparency, and safety. How            type of risk is real, it's there, and                                               industry should also be operated         coherently.                    pandemic has taught us many                          companies are guilty of                    claiming settlement           How can we change the
                                                                                     standouts are and which are of
                                                                                                                                                                                                                                                                                                                                                                                                                                                process be an essential

                                                                                                                                                                                                                                                                        under similar regulations and
                       The keynote presenter,          The digital transformation has   more importance to us                              transparent are you when you are         every firm is exposed to the same                                                   security protocols to ensure               Fintech in Bangladesh has    things; as it was rightly pointed                    malpractice and are responsible            element to win the            negative attitude of the
                                                                                                                                                                                                                                                                                                                                                                                                     for creating mistrust among the
                                                       taken over our lives and made it
                       Bhishma Maheshwari,             more convenient. Technology is   cyberattacks and data progress.                    doing your dealings? When you're         type of risk. Still, the firm which                                                 contemporary security standards.         managed to gain a strong       out in the presentation, the                         customers, which has continued             client's trust?               insurance companies
                                                                                                                                           taking somebody's personally
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              towards assessing the
                                                                                                                                                                                    is more prepared in both in terms
                       started the session by          being added to every aspect of   The pandemic has also ushered in                   identifiable information form as a       of mitigation, mitigating the risk,                                                 Other technologies such as               foothold in Bangladesh as      pandemic has been the catalyst                       over time.                                 Two issues are responsible for   claims?
                                                                                                                                                                                                                                                                                                                                                behind the mass digitalization of

                                                                                     increased cyberattacks including
                                                                                                                                                                                                                                                                        Network Traffic Monitoring, Next
                       divulging the current           life. We have heard about     ransomware and phishing                               form? Are you transparent enough         and also in terms of transferring                                                   generation firewall, SDN, Secured        opposed to insurtech. How      companies across the world. Even                     Green Delta is the market leader           the low penetration of insurance   One of the primary reason
                                                                                                                                                                                                                                                                                                                                                                                                                                                in Bangladesh. On is a trust
                                                                                                                                                                                                                                                                                                                                                                                                     in non-life insurance in
                                                       FinTech, Insurtech and food tech.
                       trends and challenges           Everywhere, it is a technology   attacks. Today we are here to talk                 to tell them which all areas their       the risk to a right solution will                                                   DNS, Wireless prevention systems         can we make a new              though there were minimal                            Bangladesh, and we have been               issue, and another is an      the negative perception of the
                                                                                                                                           information will use, and how safe
                                                                                                                                                                                                                                                                                                                 product like insurance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              insurance industry is the clai

                                                                                                                                                                                    cope much better in the event of a
                       in ensuring                     which is being integrated on our   about cyber risks.                               is your network when I'm handing         cyber attack. And this is where                                                     and privileged access management         more appealing to the          preparations, businesses across                      working diligently for the years to        awareness issue. Most people   settlement issue. Usually, th
                                                                                                                                                                                                                                                                                                                                                sectors are beginning to


                                                                                                                                                                                                                                                                        should be implemented to
                       cybersecurity and the           system. This whole pandemic   INCREASED                                             you over my personally identifiable      the whole trust issue comes in. If   ANISUR RAHMAN                                  strengthen infrastructure security.      consumers while ensuring       incorporate technology in their                      regain consumer confidence in the          are not aware of how insurance   discontent stems from the s
                                                                                                                                                                                                                                                                                                                                                                                                                                                policies can safeguard an
                                                                                                                                                                                                                                                                                                                                                                                                     insurance sector. However, it will
                                                       situation has only accelerated
                       way forward.                    that advancement. Now we all   ACCESSIBILITY,                                       information or as a data                 a firm has better preparation, has   Head of IT                                     In the case of applications,             robust cybersecurity?          operations successfully.                             take a collaborative effort from all       individual and their community   of the timing of claim sett
                                                                                                                                           custodian? These are two broad
                                                                                                                                                                                    better processes, an equal

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Although it is dependent on
                                                                                                                                                                                                                   City Bank Limited

                                                       know that you say the world is   GREATER RISKS                                      issues which every company has to        technology place will win more                                                      financial institutions must have         Firstly, we have to grasp the   However, this transformation has                    the players in the sector to make          from unforeseen events. In    technical and legal constraint
                                                                                                                                                                                                                                                                                                                                                brought a new set of risks, and
                                                                                                                                                                                                                                                                                                                 significance of fintech. It has
                                                       going through this large health   When we talk about digital                        take care of.                            trust from its customers.      The presentation was wonderfully                     an inventory of the number of                                           cybersecurity is one of them.                        this a reality. Our regulatory             today's world, people are more   the sector has to address t
                                                       and economic crisis. Amid the   touchpoints in Bangladesh, there                                                                                            insightful; however, I believe a                     applications they operate, and           been pivotal for increasing    Concurrently, we now have to                         commission IDRA is working                 inclined to purchase experience.   issue in order to ensure
                                                                                                                                                                                                                                                                                                                 financial inclusion in
                                                       bad news, we have some silver   were around 45 million                              MANAGING THE RISKS                       We repeatedly hear that        few things also need to be                           they should be regularly tested.                                        take measures to safeguard                           relentlessly to restore trust and          The same product can be availed   satisfaction. Thankfully,
                                                       linings. Many companies have   smartphone users in 2017. This                       When there is a risk, there is also a    different social media          focused on. Firstly, the                             The source codes must be                 Bangladesh. However, the current   customer information. Therefore,                 facilitate a healthy competition           from multiple businesses, but   roll-out of insurtech, the c
                                                                                                                                                                                                                                                                                                                 growth rate of fintech is
                                                       started focusing on near term   number is slated to touch at                        risk management process which                                           management needs to be aware of                      regularly scanned for vulnerability                                     stakeholders of different sectors                    among the competing companies              customers will always lean    process will be completely
                                                       survival. And then this quest of   130.8 million by 2025. Mobile                    every company implements.                platforms store customer       the fact that investment is crucial                  and phishing attacks.                    considerably low due to some   have to work together to create a                    in the sector. Concurrently, the           towards a better experience.   digitalized. Currently, this
                                                                                                                                                                                                                                                                                                                 reasons. Although fintech has
                                                       survival what they have done is   payments have increased to                        Classical risk processes start with      information without            in strengthening cybersecurity.                      The customer-facing applications                                        robust cybersecurity system                          insurance companies are tirelessly         From a brand marketing        process is manually conducted
                                                       they're becoming more and more   massive levels with more than                      avoiding or terminating the risk.        consent. Do you think          Secondly, a skilled team is                          are riskier, and they should be          facilitated a fast and efficient   across industries.                               working towards the same goals             perspective, the more I will be   through human interaction
                                                                                                                                                                                                                                                                                                                 method of transaction,
                                                       digital.                      $2.35 billion of payments                             So, if there is a risk associated with   insurtech can ensure better    essential to execute a strategy                      assessed in compliance with                                                                                                  as per the directive from the              able to make the customers    is very time-intensive. But
                                                                                     mobilized for mobile payment.                         specific processes or technology, it     data privacy for the           efficiently. Finally, it can be                      global practice. I believe such          maintaining overhead costs and                                                      regulatory commission.                     aware about my offerings, the   insurtech, with the incorpor
                                                       INTERCONNECTED                Because also increased internet                       starts with avoiding the risks           customers?                     summarised that increased usage                      infrastructural and security             most importantly creating a    Q & A: The insurance                                 Interestingly, the trust between           better the chances of customers   of latest technologies suc
                                                       RISKS                         banking, card-based e-commerce                        which are always not possible. The       I am a big proponent of data   due to easier access may lead to                     compliance should be                     uniform regulatory directive is   sector has long been                              the customers and insurance                opting for my products. It has to   Big data and blockchain
                                                                                                                                                                                                                                                                                                                 very difficult in Bangladesh.
                                                                                                                                                                                                                                                                        implemented in the insurance
                                                       Most of the current risks are now   transactions have gone up by                    next step to mitigate the risk is        privacy and believe data       greater security risk.  Therefore,                                                            Therefore, increasing financial   stigmatized among the                             companies can easily and quickly           be done with the help of      make the process efficient and
                                                       interconnected in nature. When   30%, electronic fund transfer is                   employing the best of the class          protecting begins at home. As   customers will always lean                          sector.                                  inclusion through the use of   general population in                                be restored with the help of               technology as most of the     more transparent than ever
                                                                                                                                                                                                                                                                        Thirdly, the security of the
                                                       you talk about infectious     almost at 40% and Bangladesh                          infrastructure and trained people        individuals, we are not very   towards a more secure                                endpoint device used by the              technology is a journey and    Bangladesh. Why do you                               technology. For example, the               potential customers are very   thought possible. On average,
                       BHISHMA                         diseases, which is this pandemic   has now become the fifth largest                 and ensuring that there is enough        careful about our data, and that's   cybersecurity system.                          employees must be ensured with           everyone involved has to work   think the negative                                  introduction of MFS facilitated the        receptive of what they hear and   insurtech will reduce aver
                                                                                                                                                                                                                                                                                                                                                                                                                                                see in the digital sphere.
                                                                                                                                                                                                                                                                                                                                                                                                     mass penetration of the banking
                       MAHESHWARI                      has created lots of risks and   smartphone market in the Asia                       transparency and safety when you         where the problem originates.   Realistically, no system can                        the help of antivirus and                together towards a common long   perception of the industry                         industry in Bangladesh. It played          From our perspective, Green   claim settlement time from

                                                                                                                                                                                    Firstly, the entire attitude needs to
                                                                                     Pacific region. Now, what all this
                                                       issues across the board. One of
                       Executive Vice President and Cyber   them is a food crisis, then there is   means is that there is a lot of         are running your processes. But          change from an individual point   guarantee a hundred percent                       encryption mechanisms. The               term goal.                     has prevailed?                                       a pivotal role in increasing               Delta is the number one non-life   twenty-one to 3-4 days.

                       Insurance Practice Leader       critical infrastructure failure that   investment when it comes to                  even after doing everything              of view. It also has something to   security, but we can reduce                     employees will also have to be                                          The insurance industry in                            financial inclusion in the country.        insurance company in the
                       Marsh India                                                                                                         possible, nothing can guarantee a                                       service significantly with modern                    educated on detecting malicious                                         Bangladesh is more than 45 years                     Therefore, technology is                   private sector. We are number
                                                       is issues related to data fraud,   technology in families, the                      hundred percent safety. In fact, in      do with the regulatory aspect, for   technology.
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