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THE STAR OF THE
Ceramics Industry CERAMICS INDUSTRY

CAPTURING COLOURS,
CULTURES, AND CLASS
Star Ceramics understands that every
person is different; that their lifestyles
are different. As a result, Star Ceramics is
working on a range of thematic designs
so that it can extend its products to
people of all ideologies and lifestyles.
With the help of a skilled creative team,
Star Ceramics has created more than 16
designs centered around festivals, events,
and lifestyle. For example, Lokoj is
themed around aristocracy and fashion
trends, and Deja vu represents geometric
shapes. It also offers Tropical to represent
the forest, Hollywood to represent glam,
as well as unique and aesthetic themes
such as Jade, Castle, Finery, Veneer, Troy,
Reva, and Eden.
The Sanitary Ware Division also offers a when both fuel prices and freight charges
variety of designs with several themes increased. Star Ceramics receives
such as Star Deluxe, Day by Day, Sara, shipments via sea but due to COVID-19,
AN INFRASTRUCTURAL FACELIFT UNIQUE SIZES, POPULAR Iris, Pearl, Lily, and many more. sea freight operations slowed down from
The ceramics industry, which consists of tableware, CHOICES the highly skilled design and laboratory 15-day shipments to 2 to 3 months. Star
sanitary ware and tiles, is constantly growing and Star Ceramics plant entered the market on the 1st of teams are constantly testing new and Ceramics responded by opting for air
shaping the economy of our country. There was a time January, 2013. The key factors that led it to succeed innovative tiles and sanitary ware, freights even though it incurs a higher
when people used to decorate their floors with mosaics. in such a very short time in this competitive market maintaining international standards, and cost. Despite the rising cost of fuel price
Over time, mosaic started being replaced with floor tiles, are its cutting-edge technology, the latest and as a result, the brand is constantly and freight charges, Star Ceramics bore the
which rapidly grew in popularity among the general advanced machinery, and the unique sizes and introducing new products in the market. cost in consideration of its customers. Till
masses. Soon afterwards, people started decorating their designs of the tiles. In the industrial market, Star Star Ceramics is the only company in now, Star Ceramics has not raised prices
washrooms and kitchen walls with wall-tiles. In our Ceramics is the pioneer of nanotechnology and digital Bangladesh which offers so many unique due to increased fuel price and freight other countries. Star Ceramics has nanotechnology, digital
country, most houses generally have tile flooring and print. It also pioneered the 20cm x 50cm , 33cm x designs. charges, but due to inevitable constraints, print, and mirror polish technology in its factory. It also
painted walls. But now, people’s mindsets are changing 50cm , 50cm x 50cm, 60cm x 90cm and 60cm x Star Ceramics believes in continuous the entire ceramics industry will be bound produces the largest sized tiles in the market, with dimensions
along with their lifestyle. They are now leaning towards 120cm tiles. According to Bangladesh Ceramic innovation not only in the production, to raise prices, sooner or later. of 60cm x 120cm and 60cm x 90cm. Additionally, it also
tiles as the complete solution, both for flooring and their Manufacturers & Exporters Association (BCMEA), Star but also in technological advancement, A CONQUEROR AMIDST A CRISIS produces unique sizes such as 30cm x 50cm, 30cm x 60cm,
walls. Ceramics ranks 4th with a market share of 10.7%. In a development of new marketing While the ceramic industry is a growing manufacturing FIGHTING FOREIGN among others. As a result, Star Ceramics has a large amount
Sanitary ware is also expanding its footfall, especially in very short period of time, it has gained massive strategies, exploring new opportunities in industry in Bangladesh, it continues to face numerous FORCES of production and stock capability which can easily meet
rural areas. People living in rural areas are replacing their market share and popularity, which is reflected in its the marketing avenue, and formulating challenges in the way of its growth, namely inconsistent gas consumer demands.
undeveloped latrines with Asian water closets. This is accolade as the 3rd Most Popular Ceramic Brand in new trade-based strategies. Through this supply, an over-reliance on imported raw materials, and rising There was a time when customers used to
also helping them achieve a higher social status and the country, awarded by Bangladesh Brand Forum continuous innovation process, it has fuel price and freight charges. look for foreign tiles and sanitary ware. RECOVERING FROM COVID
giving them an increased perception of self-esteem. brought 0% EMI to the market. 0% EMI is The inconsistent gas supply has not only affected the ceramics There were only a few domestic companies
during the Best Brands Awards 2020.
now authorized at more than 50 outlets industry, but also those factories across various industries in the market back then. Over time, The entire ceramics market lost its momentum during the
across the country, and the number will that rely heavily on gas. Some factories need to draw gas lines domestic products have grown, at one COVID-19 pandemic and became inactive. Almost all
increase in the future. Star Ceramics has over large distances in order to meet demands, and as a point capturing 80% of the market share. construction projects came to a halt, and as a result,
Star Ceramics is the new driving force in the ceramics 6 banks involved in this strategic result, whenever there is a leakage or low pressure, they have Now, the business is growing at an consumer demand decreased accordingly. With the decline of
industry. With a firm understanding of the people’s marketing to facilitate customers with 0% to temporarily shut down all operations. Star Ceramics has average rate of 20% per year. COVID-19 cases in the third quarter this year, the ceramics
desire for thematic tiles, the company has pioneered a EMI. 0% EMI was initiated with a specific overcome this challenge as its factory is situated in the Recently, the Government of Bangladesh market is gradually returning to its old form. There is hope for
new style of flooring and wall tiles that exude a higher consumer market, particularly, those with Habiganj District, near a gas field. As a result, it does not cut tariffs on imported tiles by 1 USD per a return to the previous momentum. Previously, Star Ceramics
The ceramics industry is a rapidly growing standard of living. With their cutting-edge 800 to 1200 sq. ft. houses. Customers are have to encounter inconsistent gas supply, and is able to square meter resulting in a price reduction had exported products to countries like India and Bhutan,
however, in the last 2 years it has not exported any products
manufacturing sector in Bangladesh, making bold manufacturing technology, and a highly skilled design able to avail 0% EMI up to 3 months, operate its factory 365 days a year. of foreign products by 12 BDT per sq. ft.
strides in both the local and international market. team, Star Ceramics offers unique varieties and sizes which has been financially beneficial in Another challenge that the ceramic industry faces is the huge This again creates a challenge for the local due to the pandemic. Between 2014-2019, the business has
grown by 40 percent and Star Ceramics has been able to
The local ceramics industry has evolved alongside of tiles for a variety of purposes. While the turmoil of the face of the difficulties brought on by tariff placed on imported raw materials. Due to the continuous companies as it helps to reduce cost for the
people’s lifestyles. With the consumer base the COVID-19 pandemic caused global logistical COVID-19. Through digital activities, the increase in the price of raw materials, the company has had to importers of foreign tiles. achieve an annual sales milestone of around BDT 550 crore.
However, after COVID-19 was declared a pandemic, the loss in
increasing every year, the ceramics industry has disruptions, Star Ceramics’ strategic solutions ensured 0% EMI campaign has been able to increase the price of its tiles by an average of BDT 3 per Today, tiles and sanitary ware of
grown significantly since its inception in the steady supply of raw materials, while offering generate over 12,000 leads since its square feet. international quality are being produced momentum has created a challenge not of growth, but of
survival.
1950s. financial solutions to consumers. inception. The other challenge has been most evident during COVID-19, and marketed both in Bangladesh and in

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