Page 51 - ICE BUSINESS TIMES March 2020

facilitated these factories to be Bangladesh painting industry has
Painting A
Vibrant
Future
You have an impressive
career spanning a decade
with Berger Paints
Bangladesh. Can you tell
us how has the company
ethos of unrelenting
expedition for
conception and
revolution in the world
of color and paints
progressing into the new
decade?
Berger Paints Bangladesh Limited
believes in Innovation, Satisfaction
and Quality with a vision to be the
most preferred brand in the
industry ensuring consumer
delight. With the priority being
constant innovation and
diversification into different
sectors, Berger has invested more
than any other manufacturers in
this industry for research and
our products that give our consumers country like ours, Foreign Direct
globally awarded as the green experienced a decent industry growth the best experience. Besides, Berger Investment will contribute
factories by the rule of Accord and because of the progress in the real has always been the forerunner in significantly for creating more
Alliance. estate sector and shipbuilding introducing different customized employment, developing our existing
To complement its products, Berger industry. It is extremely important for products and technological industries, enhancing the skills of our
implemented environmentally friendly us to create awareness among our innovations in Bangladesh market. We workforce. More FDIs will also tie-up
manufacturing facilities. Berger has consumers that the major role of paint launched Weather Coat series in order our economy with global economic
industry in installing Effluent corrosion and erosion, not merely changes, launched Breathe Easy series president of FICCI, I believe that we
played a pioneering role in the
is to provide protection against
to weather the threat of climatic
trend benefitting both alike. As the
adding aesthetic value. A study by the
to cater to the requirements of
will be able to ensure better and
Treatment Plant (ETP) and Incinerator
eco-friendly products, introduced color
World Corrosion Organization (WCO)
of the global standard at its
smooth coordination among different
mentioned that the annual cost of
public and private bodies which will
manufacturing plants in conformity
bank route to provide consumers with
with environment-related regulations. corrosion amounts up to 1 to 2 percent the opportunity to choose from make the business environment more
of GDP of industrial countries. Usage
thousands of shades, launched
congenial to Foreign Direct
Furthermore, in order to ensure the
quality of our products, we procure all
Investments. And in future, I would be
complete painting solution – Express
of paint can significantly reduce the
of our required raw materials from
happy to render my fullest cooperation
level of corrosion and save valuable
Painting Service and introduced a
globally acclaimed and technologically resources. variety of automatic machines to country with our Express Painting exhaustive starting from the country's if the country needs my expertise and
assistance.
advanced companies. We believe that
facilitate painting works. Moreover,
Can you elaborate on the
Even though the painting industry is
social and environmental
nationwide extensive dealer network
tallest building to many industrial
Service and Illusions. To facilitate our
still growing at a rate of 7%-8%, the
sustainability are fundamental to the
gives Berger competitive edge to cater
achievement of development and shall
virtual reality technology that helps
very closely working with the large
consistently managed to
be systematically mainstreamed into aspects of how Berger has to paint related needs anywhere in consumers further, we introduced units to roads and bridges. We are rise of raw materials in the
international market, depreciation of
Bangladesh. Considering the growth of
consumers choose the right shades for
and reputed builders and contractors
production processes. In recognition of differentiate itself from its real estate business and ship building their homes or office space. So far, we of the country. local currency and excessive
its standard process management in competitors? industry, we went for strategic have got a very good response from Rooppur Power Plant, Rooppur Green supplementary duty have cast a big
all departments, Berger has achieved Berger’s constant innovation and alliances with Fosroc Chemical Ltd and our consumers regarding these City, Rohingya rehabilitation plan at shadow on the growth prospect of this
the ISO 9001:2015 (Quality adopting global technologies has Chugoku Marine Paints respectively. Experience Zone outlets. Bhasanchar - Hatiya, Padma industry in the coming years. On top
Management System), ISO We also formed strategic alliance with of that, excessive land prices in urban
development and advanced 14001:2015 (Environmental helped the company stand out among globally acclaimed companies like PPG Since Express Painting Service (Jashaldia) water treatment plant regions have slowed the growth of real
technologies like establishment of Management System), OHSAS 18001: its competitors. Bangladesh, being a for vehicle refinish products and requires painters to use automatic (phase -1), Padma Bridge approach estate business impacting the painting
powder coating plant, emulsion 2007 (Occupational Health and Safety subtropical country, is prone to Becker group for coil coating products. painting tools, the major challenge road, Uttara RAJUK apartment project, industry. So, the painting and coating
plant and introduction of Management System). various climatic changes. Considering Local manufacturing of wood coating was to make our painters habituated Ramu Cantonment, Padma industry might face challenges in
environmentally friendly products. this important aspect, we manufacture and powder coating products have with the use of this new technology. Cantonment, Patiya deep sea port, maintaining cost-effective operations
Being the market leader, Berger is lessened our dependence on import We had to conduct numerous Matarbari power plant, and many amidst fluctuating raw material price
constantly introducing new How does the paint based products. Considering business workshops in order to acquaint the more to mention which Berger has and competitive pressure to satisfy
products into the market not only Consumer preferences industry in Bangladesh potentiality, we even diversified into painters with these tools. And we are partnered with. We are the first to this demanding market in the
for the growth of the painting and are shif ing towards differ from those in non-paint segments like adhesive, still conducting different skill manufacture fluorescent paint in the upcoming years. It’s high time we
development programs for our
country, which has been used in many
coating industry but also for the
benefit of other related industries brands representing neighboring countries printing ink and textile chemicals. painters. Recently, we have formed roads and bridges across the country. focus on efficient working capital
as well. Over the years, we have environmental where Berger operates? Such timely decisions have always Painter Training Institute in We are expecting that the use of management by maintaining optimum
raw materials and finished goods
enabled Berger to stay on top of the
introduced many customized consciousness. How is In our neighboring countries, demand minds of the customers in the painting collaboration with National Skill fluorescent paint in roads and stocks to timely satisfy the customers.
for premium grade paint and special
products and technological Berger Paints protective coating is comparatively and coating industry. Development Authority (NSDA) to highways will create more awareness Business process innovation is also
which in turn, will help in reduction of
acquaint our painters with the most
innovations that shaped the paint
industry of Bangladesh. Bangladesh higher. As we are still at a nascent modern method of painting. We are road accidents in our country. necessary for the players to service
The growth of various industrial incorporating stage of our industrial growth, Can you talk us through the expecting that within a couple of such a wide variety of customer
expectations at minimum cost of
sectors will propel the demand for environmental demand for protective coating has not consumer perception of years, Berger Experience Zone will Lastly, as the Managing operations with a wide range of
risen that much. However, there is a
protective coatings and advanced sustainability in its huge potential that demand for the one-stop solution - reach the doorsteps of every consumer Director of Berger Paints products, shades and pack-sizes.
with the offering – One-Stop Painting
specialized products in the new
decade. And consumers will be business model, products protective coating will rise in coming Berger Experience Zones? Solution. Bangladesh, and also Striking a balance among distribution
more aware of the importance of and supply chain? years. And due to lower purchasing Would you say consumer serving as the President of networks, market share and
profitability will also be a strategic
application of these coatings. To Berger has pioneered in bringing power of our consumers in semi-urban engagement has increased What are some of the FICCI, how do you envision consideration. As the Managing
cater to this growing demand, we eco-friendly painting products for and rural areas, most consumers of since their inception? Were mega-projects in the your career in the coming Director of Berger Paints Bangladesh
will bring required innovation homeowners. Back in 2012, we our country are still reluctant to use there any challenges? country that Berger has five years? Limited, I envision to plan and execute
which will help us meet our made all our products lead free. premium products. But our We launched Berger Experience Zone the right decisions at the right time
consumers’ expectation in terms of Berger Breathe Easy Emulsion has neighboring countries have made in 2018 in order to provide consumers partnered with? Bangladesh has experienced steady which will help this company cope
product quality and application. Green Label Certification from better progress in terms of using solutions to all kinds of painting Being a household name, we are proud growth over the last decade. However, with upcoming challenges and to grow
So, our relentless quest for Singapore Environment Council premium grade products. requirements. From last year, we have to supply more than fifty percent of there is plenty more to do in the faster than our competitors. And we
innovation will be continued in this (SEC) for eco-friendly attributes. Per capita paint consumption of our started providing franchises of Berger total paint requirements of the country coming decade. In order to achieve our will remain committed to working
decade as well which will Berger Breathe Easy products were consumers is approximately 1 kg Experience Zones to interested dealers and naturally we are closely desired economic growth, business with all our stakeholders to build a
eventually contribute to the overall used in the 7 RMG factories of which is lower than most other in order to reach every corner of the associated with many mega and friendly policies and environment are prosperous Bangladesh.
development of our country. Bangladesh which in turn neighboring countries. Yet the important projects. This list is quite indispensable. For a developing
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