Page 66 - ICE BUSINESS TIMES December 2019

Light Industry

What is your leadership How crucial is it for
Super Star Group to
style? How has that
Lighting Up helped to overcome the continually innovate to
keep up with the
challenges you faced
technological changes?
over the years?
Can you please share
My leadership style is
some information about
The Way aggression with effective the R&D of SSG?
teamwork along with the
SSG’s core business products
implementation of my
are based on technology. And
visionary ideas and plans. And
that has helped me overcome
technological changes are a
the challenges I faced over the in this present generation
years. very common phenomenon.
Mohammed Who are the people that So, to keep up with that we
always believe and welcome
Ibrahim shaped the person you innovation through
MD & CEO are now? continuous up-gradation of
Super Star Group In this regard, I feel it’s been our existing products and
my family and the team I work in-fact that is also been
Marjiya Baktyer with. incorporated in our
Ahmed talks to organizational values.
We put a lot of emphasis on
Mohammed As a leader, what are the our R&D. We have the largest
Ibrahim on established nine projects the lighting & electrical characteristics that you R&D facility in Bangladesh for
upholding industry with well-equipped R&D accessories industry with look for in a potential the Lighting and the Electrical
employee?
more than 100,000 outlets.
facilities including the
best practices and iconic revolutionary And to add to that we have Accessories industry. We
how Super Star trendsetter modern hi-tech created job opportunities for I want to see the BRIGHT maintain the highest
Group is setting SSG Electrical Accessories over 4500 employees so attitude and values in a necessary international
potential employee. And by
standards in our lab. Some of
the benchmark for factory with 70,000Sqft now from a small family we that, I mean bold, responsive, the lab is also undergoing an
standard working area, the largest of are a family of more than innovative, think globally, be accreditation process.
its kind in Bangladesh, 4500 families. humane, tech savvy, brightand
which was established a hard worker What is your vision of
considering the gap to Since the start, SSG has SSG for the future?
What was the vision transform the then 100% burgeoned into one of the A company like SSG
with which you import based local market, biggest brands of the needs a large skilled As a Bangladeshi company, I
embarked on unavailability of At present, SSG has more country. What do you employee base, are you want SSG to be an example of
establishing SSG? infrastructure, skilled than 4500 employees. I am believe are the aspects of satisfied with the skill a sustainable organization, an
How has that vision people in this sector and satisfied with the skill SSG that helped it to level of our current asset for the future generation
shaped the company lack of quality source and level of my present team grow so prominently? workforce? How can we of our country, an
and its operations product in Bangladesh. This as they are part of my increase the skill level of organization that not only is
over the years? was later recognized and Since its inception, SSG our current and future successful locally but also
awarded the 1st Prize by family and we follow a believes in upholding the have business operations
SSG (Super Star Group) the honorable President, very professional style highest standards for the wide workforce? across borders. This is my
started its journey in 1994. Govt. of Bangladesh. Our range of products and services At present, SSG has more than vision in the near future.
Although its inception came SSG Industrial Park, an when it comes to it provides through its B2C, 4500 employees. I am satisfied
up to fulfill the then family ongoing dream project, onboarding members in B2B & B2G sales channel, and with the skill level of my
needs but my vision was to consisting of five factories our team. But I feel there is there is no distinction between present team as they are part
establish that homegrown including our fan factory always room for “big and small” clients or of my family and we follow a
business to be one of the which received the LEED customers when it comes to the very professional style when it
esteemed corporate PLATINUM certification, improvement and to quality of service offered. Our comes to onboarding members
organization which will be first of its kind in ensure that we maintain commitment to professionalism in our team. But I feel there is
able to contribute both in Bangladesh, by the U.S. the best practice, we invest and best practice is embraced always room for improvement
the national and global Green Building Council moderately in employee by every member employee and to ensure that we maintain
arena. (USGBC). Moreover, we regardless of their position. I the best practice, we invest
As a continuity we are now have built the country’s training and have plans to believe these are the prime moderately in employee
an ISO Certified company largest trade (retail) sales enhance it more in the aspects of SSG that helped it to training and have plans to
and have successfully and distribution network in future. grow so prominently. enhance it more in the future.

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