Page 71 - IBT December 2020
P. 71
FUTURE OF
E-COMMERCE AND
NECESSARY
GOVERNMENT
SUPPORT
Bhutan
E-commerce in Bhutan is in its
primary stages and Druksell being
one of the first e-commerce
companies in the country is still
trying to innovate to overcome the The foundation
existing challenges. For example, pursues these issues
Bhutan's banking sector is not in partnership with
prepared for large online purchases policy-makers,
and has minimal foreign Sri Lanka business bodies,
transactions happening under strict Dulith Herath is certain that think-tanks,
regulation. Imports of goods in e-commerce is here to stay and journalists, citizens
Bhutan is strictly regulated and will be an integral part of and other members
expensive. It is one of the main shopping for the next of the civil society.
challenges of e-commerce business generation. However, there are
in Bhutan. The government needs four main things that the
to assess the import barriers and governments of developing
allow the e-commerce companies to countries need to do to ensure
bring foreign products and sell the robust growth of the sector. About FNF
them to customers. Concurrently, Firstly, the telco companies in The Friedrich Naumann
companies face logistical issues the respective countries should Foundation for Freedom is a
daily, the last mile deliveries in be made more competitive. The foundation in the Federal
Bhutan is very difficult because government has to facilitate the Republic of Germany devoted to
some of the people live at competitiveness that will drive the promotion of liberal
1000-2000 metres above sea level. the data costs down, which is principles and political
The government needs to work essential for the growth of the education. The goal of the
with the stakeholders and find a e-commerce sector. Secondly, foundation is to advance the
sustainable logistical and banks must understand the principles of freedom and
infrastructural solution to the e-commerce business model to dignity for all people in all
existing issues. ensure proper funding. It can be areas of society, both in
done by including a board Germany and abroad.
member who is an expert on the FNF Bangladesh works to
issue. Also, privacy laws must increase civic awareness in
be brought at the early stages promoting liberal values on the
of development to protect market economy, the Right to
customer data. Information Act and the
Most importantly, the post chances and challenges of
office of the respective countries digital transformation. The
must be given a facelift. foundation pursues these issues
Logistics is essential in in partnership with
e-commerce; we should utilise policy-makers, business bodies,
the existing post office think-tanks, journalists,
infrastructure for logistical citizens and other members of
support. The networking the civil society. FNF
capacity of the post office is Bangladesh is registered under
immense and can result in the Bangladesh NGO Affairs
win-win partnerships for all the Bureau and has been working
respective stakeholders. in the country since 2012.
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