The GLOBATT Road Show and Summit was conducted by Rahimafrooz Batteries Limited to establish GLOBATT as the latest technology automotive battery brand in Bangladesh. GLOBATT – the Sealed Maintenance Free battery – has exports to over 58 countries and a customer base of about 3 million users within 5 years. This endeavor was recognized by the Honorable Prime Minister through Gold Export Award in 2013.
“The Road show included a four day campaign in Dhaka City with pit-stops to almost all the automotive dealer and retailers for batteries. The campaign also integrated awareness and benefits of using Sealed Maintenance Free (SMF) batteries to car owners,” said Sk. Minhas Hamid, Brand Development, Rahimafrooz Batteries Limited.
The Road Show concluded with the GLOBATT Regional Summit, which attracted about 200 battery dealers and retailers of greater Dhaka. Discussions were focused on product features and benefits, business potentials and the core competencies of GLOBATT SMF batteries, compared to the existing batteries in the market.
The occasion was graced by the presence of Afroz Rahim, Group Chairman, Rahimafrooz Bangladesh Limited and addressed by Md. Kamrul Islam, Faraaz A. Rahim, and Md. Mushfiqur Rahman of Rahimafrooz Batteries Ltd.
