H. M. Tarikul Kamrul writes on how to work effectively from home during this quarantine period.
Brands need to focus on research to understand how their products and services will translate into the context of the market they are entering in order to be successful.
What to do about the brand that is and could be Bangladesh? Interesting topic right ? Get’s your attention, and no doubt like everyone else we have talked to in the country you no doubt have an opinion.
Public relations are increasingly becoming important in the world of business. It is an important element in supporting the power and value of an organization’s
BRAND PERCEPTION AND CONSUMERISM: It’s a Corporate Responsibility
A country that makes 80% of its exports from garments, that is the second-largest garment industry in the world. But no good looking, easy- to find, a stylish T-shirt souvenir at the airport. It got me thinking.
BY ASHRAF BIN TAJ Today’s brands are becoming tech-savvy and digital, but what about the brands of tomorrow? Technology is a double edge sword
CDEMIA MEETS CORPORATE Interestingly, organizations are recognizing that if they are to attract the best and brightest talent, they must create purpose-driven organizations aligned
Brand cannot be built overnight, even when it’s in healthcare business. Developing a logo and a name is one thing but introducing the brand is
Branding is one of the most important aspects of any business, large or small, retail, B2C or B2B. Branding is a relatively new concept
