Dave McCaughan, Co-Founder, Marketing Futures Faiyaz Ahmed, Co-Founder, Marketing Futures Things are always changing. There is always new technology. Someone is always innovating. How do
By Dave McCaughan, Co-Founder & Chairman, Marketing Futures & Faiyaz Ahmed, Co-Founder & Partner, Marketing Futures Seems obvious. But too many marketers forget their
Since their announcement in 2015, the United Nation’s Goals for Sustainable Development (SDGs) have eclipsed the global development narrative. Bangladesh’s achievements to this end have
How often have you heard the phrase “designing the future” and what comes to your mind when you hear it? Companies, governments, organizations of all
But make sure we are bringing wellness to all The New York based Global Wellness Institute ( GWI ) tells us that the wellness
2020 is the big break. The year the world was forced to change things. The New Normal. Well that is the narrative we are growing
By Dave McCaughan & Faiyaz Ahmed It’s a time when we eat a bit better, watch our weight and temperature and other vital signs with
Branding is about creating values and delivering a promise to target consumers – which is an extremely important strategy to make a business sustainable. This
Now it’s become a challenge for the marketers to manage the crisis and at the same time plan for the future. Industries are not able to operate effectively in this challenging situation. This has made marketing more critical and sensitive than ever for many businesses.
As we write this, the world, Bangladesh, all of us, are in deep crisis. Four months into 2020, it has been challenging everyone everywhere, forcing many businesses to reconsider how they survive, and demanding more from brands; forcing them to adapt and stay relevant while showing their compassion.
