LESSON 9: “SECONDARY RESEARCH” IS ACTUALLY THE FIRST AND SHOULD BE THE CONSTANT MEANS OF YOU AND YOUR TEAM REALLY UNDERSTANDING THE MARKETPLACE AND WHAT
A country that makes 80% of its exports from garments, that is the second-largest garment industry in the world. But no good looking, easy- to find, a stylish T-shirt souvenir at the airport. It got me thinking.
SECONDARY SHOULD ALWAYS COME BEFORE PRIMARY No this is not a confusing note about school grades but it is a serious note about doing
Dave McCaughan Co-Founder, Marketing Futures LESSON 8 : BEING YOUNG IS ALL ABOUT TRYING TO FIT IN. SOMETIMES THAT INVOLVES STANDING OUT AND SEEMING
MARKETING FUTURES TAKES FUTURE MARKETERS TO IIEX APAC 2018 FOR UNDERSTANDING INSIGHT AND INNOVATION FOR BETTER BUSINESS Name a business that has sustained success
Dave McCaughan Chief Strategy Officer, Ai.agency Co-Founder, Marketing Futures MARKETING IS ABOUT GROWTH, NOT MESSAGING Did I grab your attention? Then thanks for taking
“Free” is a death sentence, the discount is the move of a dying brand. Ever heard the phrase “discounted to death”? If not type
LESSON 6: PICK TACTICS THAT WILL BRING ALIVE YOUR STRATEGY, DON’T PICK TACTICS BECAUSE MAGAZINES LIKE THIS ONE ARE TALKING ABOUT THEM A LOT. For
LESSON 5: STUDY, THINK, EVALUATE AND DECIDE ON A STRATEGY THAT WILL ALLOW YOU TO WIN: THEN PICK TACTICS THAT WILL HELP YOU ACHIEVE THAT
LESSON 4: 4,000% ROI. YOU ARE JUST A BAD MANAGER IF YOU ARE NOT SPENDING MORE ON RESEARCH. First, let’s be clear: you should NOT
